Data-driven Magazine Metrics Reporting 
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From the data presented, there is no way to tell if the Facebook campaign worked or not. I don't think it is simply a metrics/measurement problem. Metrics are a problem.
datapine
AUGUST 21, 2019
The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Let’s examine how you can do so with the following sales KPIs, created for a comprehensive sales report. A revenue graph that is worth exploring on a monthly basis by utilizing a modern KPI reporting software.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
JUNE 25, 2012
The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. These server logs can then be used to do basic reporting using off the shelf software.
Occam's Razor
JULY 6, 2015
A thing three that shares optimally aligned See-Think-Do-Care metrics! Remember, there was little data to know what worked – hence what might have worked in the past was repeated. Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. You need data!
datapine
OCTOBER 30, 2019
Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. What Is A Data Report?
Occam's Razor
APRIL 30, 2018
Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Every measurement and optimization initiative is based on this cocktail of metrics. Self-reported feelings are wonderful.
Occam's Razor
JUNE 28, 2011
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. These metrics are super lame because. Sounds better right?).
Expert insights. Personalized for you.
165 
Let's personalize your content