Occam's Razor

JUNE 25, 2012

These server logs can then be used to do basic reporting using off the shelf software. Focus on picking the best web metrics, actually do analysis of that data, toil day and night to deliver superior web experiences and improve digital profitability of your company. No change in the law related to cookies. La vita è bella.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. By using the right metrics, you can determine which products or services to focus on or build – and how to market them.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Every measurement and optimization initiative is based on this cocktail of metrics. Self-reported feelings are wonderful.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Reporting/dashboards were terribly created ( CDPs anyone? ). Metrics matter. What do you think happened? Another issue. Humans are pavlovian.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Domino Data Lab

FEBRUARY 4, 2019

To outline that caveat, I count four main points in the article describing necessary conditions which a successful organization must put into practice: Position data science as its own entity—make it its own department, reporting to the CEO. A series of debates in literature, editorials, lectures, magazine articles, film, etc.,

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

JANUARY 8, 2018

If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. This just told me how to access the magazine anytime, anywhere! :). Join me on that journey. I re-focused.

Sales 133

Sales Predictive Analytics Insurance Data Warehouse 133

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! Television. Yet we accept it. You can fail faster!

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Cloudera

JANUARY 11, 2018

Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. Organizations dependent on such fragmentary views often cannot be agile with information because the limited sources support only one or a few types of queries and reports.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Absorb them.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is expensive from a systems/platforms/data processing/data reporting perspective. It is a really good metric.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86