WannA/B by the Stats Girls: How to Use A/B Testing for Event Promotion
Dataiku
MAY 12, 2021
The Stats Girls, a popular girl group founded in the 90s, are about to reunite for an exclusive concert. To make sure their fan base will be there, they asked their marketing analyst, Victoria, to run an online campaign. Victoria quickly realizes that there are countless options to decide on when launching a campaign. What with the colors of the creatives, the publish or release time, and the text length, it is challenging to choose.
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