Top Data Leaders Brief Metrics Measurement Content for January, 2008

Measuring Online Engagement: What Role Does Web Analytics Play?

Occam's Razor

JANUARY 29, 2008

Engagement is a buzz word. It is a quest. It is altar at which many worship. Often though, atleast online, our hopes are dashed, efforts expended rarely have adequate ROI, the hype is followed with a bucket of cold water. It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed.

Measurement

Measurement Analytics Metrics Marketing

Standard Metrics Revisited: #4 : Time on Page & Time on Site

Occam's Razor

JANUARY 8, 2008

I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being measured. It was a real Doh (!) moment. Turns out we have not rfid'ed every visitor and they don't rub their head against their monitor before starting their session on my website (and of course another head rub when they decide they have had enough and exit).

Metrics

Metrics Measurement Analytics Reporting

Data Leaders Brief

January, 2008

Measuring Online Engagement: What Role Does Web Analytics Play?

Standard Metrics Revisited: #4 : Time on Page & Time on Site

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