Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test
Occam's Razor
MARCH 8, 2010
Data, data everywhere yet nary an insight in sight. Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. The problem? The absolutely astonishing ease with which you can get access to data! Not to mention the near limitless potential of that data to be added, subtracted, multiplied, and divided to satiate every weird need in the world.
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