Eight Silly Data Things Marketing People Believe That Get Them Fired.
Occam's Razor
APRIL 29, 2013
The difference between a KPI and a metric is that the former has a direct line of sight to your bottom-line, while the latter is helpful in diagnosing tactical challenges. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. You'll get fired.
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