Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. It is possible to specifically nail down every incremental dollar added to the bottom-line of adding YouTube to your Search campaigns and then adding radio campaigns and then adding magazine ads and then adding Twitter. We have to do Email Marketing. We have to do Paid Search.

Measurement 119

Measurement Advertising Testing Marketing 119

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

FEBRUARY 28, 2017

Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Or, worry a ton about the three ad levers you can pull, Content, Targeting, Bids, to ensure you are optimizing for the max leads you can get.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? Programmatic platforms are a panacea. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile. Why doesn't everyone do that already? Heads roll.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JANUARY 28, 2013

But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. There are 11 other things you should consider for your landing page optimization strategy: 1. To accelerate your experimentation I've summarized a cluster of short lessons from experiences covered in this post.

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

APRIL 29, 2013

By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. It incentivises sub optimal behavior in your employees/agencies. My hypothesis is that TV/Radio/Magazines have created this bad habit. Takes three months. Stop obsessing about bounce rate.

Marketing 166

Marketing Metrics Advertising Measurement 166