Occam's Razor

SEPTEMBER 19, 2011

How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. ask for a raise. It is that simple.

Measurement 119

Measurement Advertising Testing Marketing 119

CIO Business Intelligence

DECEMBER 6, 2023

Some of the most vocal complaints about generative AI have come from authors and artists unhappy at having their work used to train large language models (LLMs) without permission. But these Guardian polls appear to have been published on Microsoft properties with millions of visitors by automated systems with no human approval required.

IT 133

IT Risk Management Interactive Modeling 133

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Our mental model has not shifted enough to the existing reality. AND you can have analysis of your risk in almost real time to get an early read and in a few days with statistical significance!

Marketing 140

Marketing B2B Measurement Risk 140