Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. People in the test regions will participate in our hypothesis testing. So for variation #3, no catalogs or email were sent to the customers in the test group.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile. Why doesn't everyone do that already? Heads roll.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JANUARY 28, 2013

But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. But there is more to the Security Choice landing page than just passing the all-important transparency test. There are 11 other things you should consider for your landing page optimization strategy: 1.

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test. It is an acronym for a test I often use in my consulting engagements. It stands for: Money off Roof test. Google SMB channel on Facebook fails (massively) the MoR test. Facebook for Businesses.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. It incentivises sub optimal behavior in your employees/agencies. My hypothesis is that TV/Radio/Magazines have created this bad habit. Takes three months. Stop obsessing about bounce rate.

Marketing 166

Marketing Metrics Advertising Measurement 166