Occam's Razor

SEPTEMBER 19, 2011

You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. It is possible to specifically nail down every incremental dollar added to the bottom-line of adding YouTube to your Search campaigns and then adding radio campaigns and then adding magazine ads and then adding Twitter.

Measurement 119

Measurement Advertising Testing Marketing 119

CIO Business Intelligence

DECEMBER 6, 2023

And in addition to having generative AI cite the sources of key information, consider ways to highlight elements that are important to double check, like dates, statistics, policies, or precedents that are being relied on. Human reviewers should be trained to critically assess AI output, not just accept it at face value.”

IT 133

IT Risk Management Interactive Modeling 133

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? AND you can have analysis of your risk in almost real time to get an early read and in a few days with statistical significance! Allocate some of your aforementioned 15% budget to experimentation and testing.

Marketing 140

Marketing B2B Measurement Risk 140