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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. The company truly has a portfolio strategy when it comes to marketing. It is possible to compute incrementality of adding or removing marketing strategies. ask for a raise. It is that simple. Okay, it is not simple.

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6 generative AI hazards IT leaders should avoid

CIO Business Intelligence

Generative AI in particular is amplifying issues that previously existed but were not whole-heartedly addressed,” warns Matt Baker, SVP AI strategy for Dell Technologies (which offers services to help customers build AI systems with Microsoft 365 Copilot or open access models like Llama2).

IT 129
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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140