Smart Data Collective

OCTOBER 26, 2023

Virtual reality is revolutionizing the way businesses engage with their customers, offering enhanced experiences and immersive interactions. With the advancement of technology, the metaverse has become a virtual reality space where users can interact with each other and the digital world.

Interactive 91

Interactive Measurement Technology Testing 91

Smart Data Collective

OCTOBER 8, 2023

PC Magazine reports that 422 million people were affected by data breaches last year. A growing number of companies are recognizing that they need to take proactive measures to help bolster their data security. Software companies are among those most heavily affected, so they are taking dramatic measures.

Software 106

Software IoT Risk Internet of Things 106

Cloudera

DECEMBER 11, 2020

A recent McKinsey survey, cited in CRN , shows that worldwide, 58 percent of customer interactions were digital as of July 2020. That compares to only 36 percent of customer interactions as of December 2019, which was before the pandemic impacted business, and only 20 percent in May 2018.

Insurance 96

Insurance Digital Transformation Unstructured Data Machine Learning 96

CIO Business Intelligence

MAY 18, 2023

and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes. This step-by-step guide to designing a high-functioning organization helps you understand four team types and interaction patterns and helps you to type and build it. “It

IT 130

IT Software Recreation/Entertainment Technology 130

Sisense

APRIL 27, 2021

According to Ty Sbano, Sisense Chief Security Officer, the answer involves focusing on company culture through education and communication (even if it’s virtual), understanding human error and how to mitigate it, and engaging in security planning and testing. One downside to hybrid or remote environments is the lack of in-person interactions.

Measurement 52

Measurement Publishing Testing Software 52

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better?

Advertising 165

Advertising ROI Metrics Marketing 165

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52