CIO Business Intelligence

MAY 18, 2023

and the owner of UX Magazine. “This is the technology book every business and technology leader needs to read,” says Comes. This title breaks teaches you to measure, predict, and build trust. “We We need to really understand the drivers that influence customer and employee trust, as this is increasingly a litmus test,” says Johnson.

IT 130

IT Software Recreation/Entertainment Technology 130

Sisense

OCTOBER 29, 2020

Meanwhile, “Science” magazine reported that introducing even just a small number of AVs onto the roads could improve overall traffic flow and reduce trip times. AVs will also need advanced encryption schemes and stringent technical and policy measures to protect the location privacy of the passengers, Bloom said. Meanwhile, U.S.

Machine Learning 90

Machine Learning Data Collection Cost-Benefit Advertising 90

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better?

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 25, 2012

whose primary purpose is to measure user behavior on one website: Yours! So behavior of people who opt-out of cookies won't be measured and not represented in the data. If you think back to how we've measured the effectiveness of marketing in the past (or even today for TV, Radio, Magazines, Newspapers, Billboards, etc.),

Data Collection 130

Data Collection Advertising Metrics Reporting 130

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Let me explain.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. And yes, finally, there is the problem of measurement. How to measure (success)? They like simple things.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. " Or: "TV is really hard to measure, those boxes just don't connect or share."

Marketing 92

Marketing Measurement Advertising Metrics 92

datapine

OCTOBER 30, 2019

8) KPI report : Monitors and measures Key Performance Indicators ( KPIs ) to assess if your operations deliver the expected results. Ramon Ray , tech evangelist and founder of Smart Hustle Magazine, wrote about how to best present your data to a wide audience. An example would be a report created for legal purposes.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? One of my biggest learnings?

Marketing 140

Marketing B2B Measurement Risk 140

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

datapine

DECEMBER 28, 2021

To make sure the reliability is high, there are various techniques to perform – the first of them being the control tests, which should have similar results when reproducing an experiment in similar conditions. These controlling measures are essential and should be part of any experiment or survey – unfortunately, that isn’t always the case.

Statistics 363

Statistics Advertising Visualization Data mining 363

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. It is pronounced the more test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site). Because Likes (and +1s, Followers) measure a fleeting Hello. Would you measure the success of your trades based on cost per trade? Bounce rate is really useful for finding things you suck at.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. Structure tests to validate these hypotheses. Stop wasting time with Social (or do more!).

Metrics 155

Metrics Reporting IT Advertising 155