Smart Data Collective

FEBRUARY 14, 2023

Of course, this statistic predates the pandemic. Bearing this in mind, taking advantage of the data that is created with every online interaction is crucial to conducting modern business. Data analytics technology has played a huge role in the future of small businesses. How can data analytics help the office furniture industry?

Data Analytics 117

Data Analytics Analytics Advertising Sales 117

CIO Business Intelligence

JULY 6, 2023

Subhamoy Chakraborti, Chief Technology Officer of ABP Private Limited, spearheads the technological advancements under his ambit in the media house, which publishes two daily newspapers, five magazines, several digital channels and portals, runs e-commerce platforms, school admission-related portals and a radio enterprise.

Digital Transformation 89

Digital Transformation Experimentation Recreation/Entertainment Technology 89

CIO Business Intelligence

DECEMBER 6, 2023

Microsoft called the poll an error and promised to investigate, but it already seems to clearly breach several of the company’s own principles of responsible AI usage , such as inform people that they’re interacting with an AI system, and guidelines for human-AI interaction.

IT 125

IT Risk Management Interactive Modeling 125

DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Even on the platforms where interactivity is at its very core (Instagram, Facebook, YouTube, etc.),

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

SEPTEMBER 24, 2012

– as it shows actual real human interactions (unlike, "trust us you reached a lot of people") as people actually clicked somewhere on your post (awesome metric). Virality is also really interesting (again, actual human interaction), people who "create a story from your post" (share etc). Go do that.

Advertising 165

Advertising ROI Metrics Marketing 165