DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

CDW Research Hub

JUNE 5, 2019

Varonis compiled 60 cybersecurity statistics to give you a better idea of the current cybersecurity state, and we’ve broken out five key facts to help you rethink your data security program. The Equifax breach cost the company over $4 billion in total, according to Time Magazine. Show Me the Money.

Statistics 72

Statistics Risk Management Finance Risk 72

Occam's Razor

SEPTEMBER 24, 2012

Then after two weeks I'll get my sales data for the Wal-Marts in my 25 cities and compare the sales for Pepsi Min, and see if there is a statistically significant lift in sales when compared to other cities I did not bombard with Facebook ads. I can't wait for the era of non-contextually shouting on TV/Radio/Magazines to die.

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

DECEMBER 6, 2023

And in addition to having generative AI cite the sources of key information, consider ways to highlight elements that are important to double check, like dates, statistics, policies, or precedents that are being relied on.

IT 129

IT Risk Management Interactive Modeling 129

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Typically the ads we see are the result of the external creative and media agencies, and their partners in the internal company team/s.

Advertising 117

Advertising Metrics Measurement Insurance 117

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

datapine

DECEMBER 28, 2021

1) What Is A Misleading Statistic? 2) Are Statistics Reliable? 3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics? If all this is true, what is the problem with statistics? What Is A Misleading Statistic?

Statistics 363

Statistics Advertising Visualization Data mining 363

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? AND you can have analysis of your risk in almost real time to get an early read and in a few days with statistical significance! Why doesn't everyone do that already?

Marketing 140

Marketing B2B Measurement Risk 140

CIO Business Intelligence

JULY 6, 2023

Subhamoy Chakraborti, Chief Technology Officer of ABP Private Limited, spearheads the technological advancements under his ambit in the media house, which publishes two daily newspapers, five magazines, several digital channels and portals, runs e-commerce platforms, school admission-related portals and a radio enterprise.

Digital Transformation 92

Digital Transformation Experimentation Recreation/Entertainment Technology 92