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Big Data Helps Improve ROI of Trade Show Marketing

Smart Data Collective

Big data technology has rapidly changed the state of modern marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively. Enhanced Engagement: Interactive inflatables at trade shows provide a novel approach to interact with attendees.

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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

There are a number of ways that companies can boost their marketing strategies with machine learning technology. How Can Machine Learning Boost Your Social Media Marketing ROI? Machine learning technology is invaluable for helping you optimize your strategy for your audience in a given area.

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Qlik Sticks to Interactive Analytics and Discovery

David Menninger's Analyst Perspectives

We evaluated Qlik and 14 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation).

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs. Analytics technology has made it easier than ever to monitor fan engagement. a year until 2030.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.

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AI Technology is Changing Outbound Calling for Better or Worse

Smart Data Collective

This is why a growing number of businesses are leveraging AI technology to automate their outbound calls. Are there more valuable ways to use AI to grow your business that offer a higher ROI? AI Technology Helps Companies Boost Productivity by Automating Outbound Calls. These are some lessons that we learn today in this guide.

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Mobile BI Solves Real-World Problems and Improves ROI and TCO!

Smarten

Technology research firm, Gartner, states that, ‘80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’ Every business user is also a consumer of technology and every business user expects easy access to information on mobile devices.

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