Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Smart Data Collective

JUNE 25, 2021

In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively. It is no longer safe to indulge in guesswork about marketing strategies.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 105

Marketing Analytics ROI Data-driven 105

Smart Data Collective

OCTOBER 5, 2021

One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. PPC marketing would be infeasible in 2021 without analytics. Below, we explore 5 key ways you can guarantee success.

Analytics 119

Analytics Marketing ROI Testing 119

Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. You need to use analytics technology to get the most out of your efforts.

Analytics 101

Analytics Marketing Sales Metrics 101

Occam's Razor

JANUARY 7, 2019

First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List. Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Improve the Bounce Rate of your top 10 landing pages by 50%. It will save your life.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Strategy three… Leverage the Digital Analytics Ladder for Magnificent Success to help you prioritize where to focus next.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131