Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Let's go! Can you do RM+RP+RT using TV?

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MAY 5, 2016

Five Reports and KPIs that deliver critical insights from ad blocking behavior. While you could call on your favorite IT BFF to do this for you, let me encourage you by saying that if I can do this all by myself… You can do it too! Honestly, it is that easy. Let's go! Ad block: #wth. Can you blame him for wanting to install an ad blocker?

Metrics 103

Metrics Reporting Analytics Advertising 103

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 105

Marketing Analytics ROI Data-driven 105

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI 127

KPI Advertising Metrics Measurement 127

Smart Data Collective

MARCH 29, 2021

Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. Well, it should be, but having access to more marketing data is only actually good news when businesses understand what to do with it. Marketing Analytics: Today’s Vital Skill.

Marketing 123

Marketing Metrics Descriptive Analytics Predictive Analytics 123

FineReport

APRIL 3, 2024

Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Making complex data and analytics metrics understandable for non-analyst users. Conversely, reports provide in-depth analysis suited for detailed examinations and data exploration. Top BI Dashboard Tools 5.1

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Smart Data Collective

MARCH 11, 2022

Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer Journey Analytics. Customer Engagement Analytics.

Customer Analytics 116

Customer Analytics Analytics Key Performance Indicator Big Data 116

Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. You need to use analytics technology to get the most out of your efforts.

Analytics 101

Analytics Marketing Sales Metrics 101

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Smart Data Collective

MARCH 21, 2019

There are a number of factors that you need to consider, including: The right analytics tools that you need to utilize. The metrics that you should be using. The relevance of various metrics and tools and the way they fit carefully into your long-term strategy. Getting Started with Analytics in Digital Marketing.

Marketing 78

Marketing Analytics ROI Metrics 78

Sisense

JULY 1, 2021

This explosion in marketing teams turning to technology to support their efforts was already underway by the time COVID-19 emerged, but the changes forced by the pandemic only pushed it further, faster. What does this mean for marketing and for marketers? Big impact, after all, is the end goal of augmented marketing.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

datapine

FEBRUARY 17, 2023

Like this, companies of all sizes and industries can enhance their analytical efforts by providing a centralized and fully customizable experience to employees across all levels of the business or to any clients or external stakeholders. On one side, it will help clients and investors to remember your brand.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

datapine

DECEMBER 4, 2019

We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Predictive analytics is the practice of extracting information from existing data sets in order to forecast future probabilities. Prescriptive Analytics: What should we do?

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Smart Data Collective

OCTOBER 2, 2019

Here are five ways in which you can leverage data-driven marketing to improve your conversion rate and drive business growth. Email Marketing Analytics. For your email marketing campaigns, you can use third-party email marketing tools like MailChimp as they have analytics features.

Data-driven 89

Data-driven Marketing Testing Optimization 89

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. Definition and Importance Visualizing data involves representing information through graphical elements like charts and graphs.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Why is this reality not smacking some sense into your marketing strategy?

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Smart Data Collective

OCTOBER 5, 2021

Companies that intend to use analytics in PPC can find that it drastically reduces the CPA of lead conversions, while also increasing the number of leads as well. One of the main goals of marketing is to generate leads, so it stands to reason that most marketing channels are effective methods of lead generation.

Analytics 119

Analytics Marketing ROI Testing 119

Smart Data Collective

MAY 31, 2023

marketers can look at previous data to determine which Instagram stories got the best engagement, so they can improve their ROI for future campaigns. The most important thing to do at the beginning is to know which metrics to focus on. Instagram introduced stories in 2016 , and till then, it has become a fantastic marketing tool.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Sisense

JUNE 17, 2021

Marketing has many goals: to build creative, inspiring work that burrows its way into the minds and memories of consumers; to generate sales; to increase awareness of a company or product … the list goes on and on. The right data is the key to a successful growth marketing program. Tip: Measure the metrics that matter.

Marketing 52

Marketing Interactive Metrics Advertising 52

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

JULY 13, 2017

4: Interactivity With Insightful End-Points. 5: What-if Analysis Models. 6: Turbocharging Data Visuals with Storytelling. 7: The Magic of 2 x 2 Matrices. 8: Close Contextual Clusters. 9: Multi-dimensional Related Line Graphs. This post has quite a bit of depth, and loads for you to explore, reflect and internalize. It breaks my heart.

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Let's go!

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. The fill report is here: Leadership Vision for 2021: Data and Analytics. How does CDO overlap with Market Research functions? It really does. How do we define success?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52