The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number." Because all bounce rate measures is that you saw more than one page.
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