Sisense
JUNE 22, 2021
The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. But reality shows us that we have moving targets.
Occam's Razor
JANUARY 4, 2022
None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.
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Smart Data Collective
APRIL 18, 2023
Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number." Because all bounce rate measures is that you saw more than one page. The Marketing Analytics Intersect: My Newsletter!
FineReport
APRIL 3, 2024
This comprehensive approach to analytics, combined with robust security measures, positions Looker as a top choice for organizations prioritizing data-driven strategies. In summary, Looker offers an advanced analytics platform that empowers businesses to harness the full potential of their data securely and effectively.
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