Key Performance Indicator Magazine Metrics Optimization 
Smart Data Collective
NOVEMBER 14, 2019
The subscription-based business model is no longer the preserve of magazines and home security systems. In order for these operations to be profitable and sustainable, however, they require constant optimization. Five KPIs and Metrics Worth Tracking. Here are a few that we recommend you try to keep tabs on: 1. Member Engagement.
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches.
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Occam's Razor
FEBRUARY 28, 2017
To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.
Occam's Razor
JUNE 28, 2011
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.
Occam's Razor
FEBRUARY 3, 2014
I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? They like simple things. You do the same thing.
Occam's Razor
APRIL 23, 2012
While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric.
Occam's Razor
APRIL 29, 2013
Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. But it is not a key performance indicator. I love bounce rate.
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