Remove Key Performance Indicator Remove Magazine Remove Metrics Remove Reporting
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

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Take Advantage Of The Top 16 Sales Graphs And Charts To Boost Your Business

datapine

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. Let’s examine how you can do so with the following sales KPIs, created for a comprehensive sales report. A revenue graph that is worth exploring on a monthly basis by utilizing a modern KPI reporting software.

Sales 235
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How To Create Data Reports That Will Skyrocket Your Business Performance

datapine

Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. Exclusive Bonus Content: Get our data reporting recommendations!

Reporting 127
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Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. These metrics are super lame because. Sounds better right?).

Metrics 126
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Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Reporting/dashboards were terribly created ( CDPs anyone? ). Metrics matter. What do you think happened? Another issue. Humans are pavlovian.

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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is expensive from a systems/platforms/data processing/data reporting perspective. It is a really good metric.

Marketing 166