Key Performance Indicator Magazine Optimization Reporting 
Occam's Razor
SEPTEMBER 24, 2012
So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Time to dive deeper.
Occam's Razor
FEBRUARY 28, 2017
Reporting/dashboards were terribly created ( CDPs anyone? ). A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. ACT goals were set imprecisely.
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Occam's Razor
JUNE 28, 2011
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.
Occam's Razor
APRIL 23, 2012
Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. But it is there.
Occam's Razor
APRIL 29, 2013
It is expensive from a systems/platforms/data processing/data reporting perspective. But it is not a key performance indicator. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. " Right-time. You'll get fired.
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