Smart Data Collective

NOVEMBER 14, 2019

The subscription-based business model is no longer the preserve of magazines and home security systems. In order to gain such insights, though, you have to home in on the appropriate key performance indicators (KPIs) and metrics. If you wait too long and have to go with a high percentage, you risk member anger.

Metrics 64

Metrics Key Performance Indicator Cost-Benefit Optimization 64

Occam's Razor

FEBRUARY 3, 2014

I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. This is just like buying ads in Time, Fortune or Puppy Chow magazines simply based on who you believe reads those magazines. And all super positive, so low risk. They like simple things.

Marketing 149

Marketing Analytics Advertising Measurement 149

datapine

OCTOBER 30, 2019

What the name suggests, it provides recommendations to changes in business procedures and justifies courses of actions that have the goal of improving business performance. 3) Investigative report: Helps determine the risks involved with a specific course of action. An example would be a report created for legal purposes.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Here's a great example of the risk you carry by only having rented platform strategies, so much worse than the Edgerank chokehold Facebook has on your organic reach… Google+ is a good platform, and Google continues to experiment with it. Or just a one time hello?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86