The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
Occam's Razor
JANUARY 4, 2022
We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Conversion Rate obviously is a fine metric. Conversion Rate is a fine metric. Yada, yada, yada.
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