Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. How to implement a good MTA strategy.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

OCTOBER 2, 2019

By understanding what worked for you and what didn’t, you can optimize your future marketing strategy and spend allocation. Using these insights, you can decide which marketing activities to spend your resources on. By optimizing your marketing spend, you can focus your efforts on the most effective marketing strategies.

Data-driven 90

Data-driven Marketing Testing Optimization 90

Occam's Razor

JANUARY 7, 2019

Google Optimize will be one of your BFFs in this quest. Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :). Put up or shut up time for your social media strategy.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

bridgei2i

JULY 21, 2020

I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. My name is Melita Menezes, and I’m a consultant at BRIDGEi2i. And today, we have with us an industry leader and CPG veteran, Mukesh Saharan.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

MAY 5, 2016

I'm curious to see the evolution of Optimal, a startup working on a similar solution. Conversely if your strategy is to not change, not think about the value exchange carefully enough, not innovate, then blocking off access to content of an entire country will still fail. I love YouTube Red (and get Google Play Music for free!!).

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. If you want to truly rock digital, this is what your digital strategy should look like… So do your periodic product launches/site refreshes. Let's do this! #1:

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 102

Marketing Data Analytics Analytics Advertising 102

Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. So delicious.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 79

Marketing Data Analytics Analytics Interactive 79

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. The Promise of Marketing Utopia. I hate pimping (what marketing has come to be). This strategy by businesses lead to what I now call the Zuck Death Spiral. Consider it.

Advertising 162

Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. This comprehensive approach to analytics, combined with robust security measures, positions Looker as a top choice for organizations prioritizing data-driven strategies.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. I am sorry I don’t know what that is.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). One sample strategy: Expect that I'll ask open-ended questions (If a company has 90% Reach on TV, why the heck do they need digital?). Beautiful, right?

Marketing 136

Marketing Analytics Machine Learning Strategy 136