Marketing Analytics Metrics Publishing Statistics 
Occam's Razor
JUNE 6, 2007
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. There I said it. Bonus: Interactive CD.
Occam's Razor
MARCH 7, 2022
In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.
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Occam's Razor
FEBRUARY 7, 2022
This blog post was originally published as an edition of my newsletter TMAI Premium. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Don’t test for a vanity metric. First, a little step back to imagine the bigger picture. Don’t test on 5% of the site traffic.
Andrew White
JANUARY 11, 2021
This was for the Chief Data Officer, or head of data and analytics. Gartner also published the same piece of research for other roles, such as Application and Software Engineering. Try this: Tie Your Data and Analytics Initiatives to Stakeholders and Their Business Goals. We have published some case studies.
Occam's Razor
JULY 13, 2017
Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Oh, or your main traffic sources and the visitor acquisition metrics? Consider this, conversion rate could go up by a statistically significant percentage… While revenue actually goes down. publishes a ton of data.
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