Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) I do not plan to publish the newsletters anywhere (no web versions, not even an archive), to allow for more openness and intimacy. People tend to use the terms metrics and KPIs interchangeably. Bounce rate , a number I'm fond of, is a metric.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

JANUARY 7, 2019

Here are five brand and five performance metrics that'll be your BFFs in 2019, as you social strategy lives up to that now famous mantra: Show me the money! See-Think-Do-Care is a great intent-centric business framework, if I may say so myself, for challenging your current marketing strategy.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

MAY 5, 2016

If you are getting the feeling that I'm holding publishers, large and medium companies with large people, platforms and budgets to do more in this debate, you would be right. Both the non-intelligent advertiser and the non-intelligent publisher. And, you can see the all important metric of Conversion Rate.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

MAY 27, 2015

As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < Look at the right nav on this blog, two best selling books in 13 languages!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

KPI 127

KPI Advertising Metrics Measurement 127

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101