Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

Marketing 111

Marketing Data Analytics Key Performance Indicator Analytics 111

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 85

Marketing Technology Advertising ROI 85

CIO Business Intelligence

NOVEMBER 18, 2022

To optimize cloud investments, C-level executives are increasingly adopting cloud financial operations (FinOps). In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them. Utilization and efficiency provide vital insights for understanding the business value of expenses incurred.

Optimization 91

Optimization KPI Key Performance Indicator Cost-Benefit 91

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Marketing 126

Marketing Data Analytics Analytics Advertising 126

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. Social Media Marketing.

Data Analytics 132

Data Analytics Analytics Advertising Big Data 132

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

Data-driven 108

Data-driven Marketing Big Data Sales 108

datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? Whether you are an eCommerce business, a dentist, a heavy equipment manufacturer, or an attorney, video marketing can surely help you take your business to new heights.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

datapine

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales? Keep reading to find out!

Sales 176

Sales KPI Metrics Cost-Benefit 176

Anmut

MARCH 22, 2023

Organisations that reach the highest stage of data maturity achieve a market value increase of up to 500%, compared to lower maturity organisations. A data maturity model helps your company measure its data and business health. The importance of intangible assets to a company’s market value is becoming clear.

Measurement 52

Measurement Modeling Data Quality Data Governance 52

datapine

SEPTEMBER 29, 2022

5) How Do You Measure Data Quality? quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. More generally, low-quality data can impact productivity, bottom line, and overall ROI. Table of Contents.

Data Quality 241

Data Quality Metrics Data-driven Management 241

CIO Business Intelligence

JANUARY 10, 2024

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. Refactoring applications to take advantage of cloud-native services is vital to maximizing cloud ROI.

Cost-Benefit 110

Cost-Benefit Measurement Optimization Metrics 110

Smart Data Collective

JANUARY 27, 2022

They have heard that big data can be useful, so they invest in it without much consideration for their ROI. There are dozens of providers on the market and it’s important that you find one who meets your specific needs. #3 Or having marketing teams track website visits and social media engagement. What are you waiting for?

Optimization 106

Optimization IT Big Data Cost-Benefit 106

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 107

Strategy Management Key Performance Indicator ROI 107

FineReport

MAY 9, 2023

A digital marketing report is essential for any business that wants to generate new customers and sales. A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. Marketing, sales, and financial management would be impossible without reports.

Reporting 52

Reporting Marketing Advertising Metrics 52

CIO Business Intelligence

FEBRUARY 28, 2024

The expert predicts a substantial majority of Indian enterprises adopting SD-WAN within the next three years, showcasing the technology’s robust growth in the market. The technology allows for dynamic rerouting of traffic, prioritization of critical applications, and performance-based routing to optimize network efficiency.

Cost-Benefit 92

Cost-Benefit Digital Transformation ROI Strategy 92

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. You can procure data from analytics tools to optimize your landing pages to maximize conversions.

Data Analytics 107

Data Analytics Analytics Data mining ROI 107

Smart Data Collective

DECEMBER 20, 2019

Big data is changing the role of the digital marketing profession. Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better. Nicole Martin talked about the relevance of big data in digital marketing in her Forbes article. Here’s why.

Big Data 61

Big Data Marketing ROI Machine Learning 61

CIO Business Intelligence

MARCH 3, 2024

Its conclusions were less than optimal. One component of corporate IT that has long been ‘in range’ for cyber criminals that is often overlooked when protection measures are being put in place are multifunction printers – widely used in almost every organisation. uniFLOW is one such tool offered by Canon.

IT 99

IT Measurement Risk Testing 99

CIO Business Intelligence

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Those Three Big Acronyms are still important for fine-tuning your IT operations, but success today is increasingly measured in business outcomes. Maybe you’ve even surpassed expectations in each of these yardsticks.

ROI 112

ROI Cost-Benefit KPI Uncertainty 112

Smart Data Collective

JANUARY 15, 2023

Companies use data visualization for trend mapping, data contextualization and various forms of business optimization. We mentioned that data visualization is great for content marketing , but there are more important benefits as well. They can identify the best places to focus their sales resources and measure the ROI accordingly.

Sales 116

Sales Visualization Big Data Software 116

CIO Business Intelligence

DECEMBER 5, 2023

“FinOps practices provide a significant cost reduction benefit by eliminating unnecessary cloud usage, streamlining needed services, and adopting cloud-native services when appropriate — for example, reserved instances, workload smart parking, and spot market pricing,” he says. When it is renewal time, make sure to scrutinize and shop around.”

IT 133

IT Cost-Benefit ROI Digital Transformation 133

datapine

JULY 26, 2022

A small business dashboard is an all-in-one analysis tool that provides real-time access to various KPIs related to marketing, finances, customers, and others. Running a successful organization entails dealing with several operational and strategic aspects for various departments including sales, finances, HR, and marketing, among others.

Dashboards 151

Dashboards KPI Metrics Sales 151

Smart Data Collective

JANUARY 30, 2023

Every year, we hear new stories about how artificial intelligence technology is becoming more integral to the marketing profession. However, there are other benefits of AI in marketing that get less publicity. One of them is the use of AI in PPC marketing. AI technology is the backbone of many modern marketing strategies.

Advertising 97

Advertising Cost-Benefit Marketing Strategy 97

datapine

JULY 6, 2022

2) How To Measure Productivity? For years, businesses have experimented and narrowed down the most effective measurements for productivity. Use our 14-day free trial and start measuring your productivity today! In shorter words, productivity is the effectiveness of output; metrics are methods of measurement.

Measurement 243

Measurement Metrics KPI Sales 243

Smart Data Collective

JULY 31, 2019

Link building is one of the best online marketing strategies in use today, thanks to its synergy with other marketing strategies and its incredibly high return on investment (ROI). High-level competitive analysis is a staple for pretty much any marketing campaign, but for link building, it’s even more important.

ROI 80

ROI Measurement Metrics Publishing 80

datapine

MAY 21, 2019

These benefits include cost efficiency, the optimization of inventory levels, the reduction of information waste, enhanced marketing communications, and better internal communication – among a host of other business-boosting improvements. 1) Too expensive and hard to justify the ROI of BI. 2) Lack of company-wide adoption.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.

B2B 126

B2B Sales Marketing Big Data 126

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 102

Analytics Marketing Sales Metrics 102

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

Smart Data Collective

APRIL 23, 2019

Influencers are rapidly transforming the digital marketing landscape. Nearly two out of five plan to increase their influencer marketing budgets substantially in the coming year. Only 7% of respondents in a recent poll spent less than $10,000 on influencer marketing. There are numerous analytics tools that are ideal for this.

Big Data 82

Big Data Data mining ROI Marketing 82

Smart Data Collective

JULY 26, 2023

Companies using big data reportedly have 115% higher ROIs. It includes contact information, communication history, purchase history, and marketing campaigns. You may manage a product launch, plan an event, or run a marketing campaign. There are many project management software solutions on the market.

Data-driven 74

Data-driven Management Sales Big Data 74

CIO Business Intelligence

AUGUST 23, 2022

An optimized network planning experience along with scalability and sustainability built-in, and a simple monthly payment with no upfront capital expenditure. 1 Source: IDC InfoBrief sponsored by Aruba, a Hewlett Packard Enterprise company, Network as a Service: State of the Market, Doc # US48894322, Mar 2022. IT Leadership

Cost-Benefit 96

Cost-Benefit Business Objectives ROI Risk 96

CIO Business Intelligence

SEPTEMBER 11, 2023

a Karachi, Pakistan-based venture firm that accelerates growth for marketing technology (martech) startups, decided that developing an AI center of excellence model would be “a critical step in building digital literacy in the organization.” Seals says they are seeing “significant traction” in the North American market.

Digital Transformation 133

Digital Transformation ROI Strategy Technology 133

IBM Big Data Hub

APRIL 18, 2024

Beyond cost savings, organizations seek tangible ways to measure gen AI’s return on investment (ROI), focusing on factors like revenue generation, cost savings, efficiency gains and accuracy improvements, depending on the use case. A key trend is the adoption of multiple models in production.

Cost-Benefit 95

Cost-Benefit Modeling Manufacturing Interactive 95

Smart Data Collective

APRIL 5, 2021

To put it into a measurable perspective, the unit of measurement of data storage is not just limited to terabytes or petabytes but has moved beyond to zettabytes which is equivalent to one trillion gigabytes. The post How Big Data Is Influencing Web Design and What You Can Learn from It appeared first on SmartData Collective.

Big Data 107

Big Data IT Data-driven Sales 107