Remove b2b-customers
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B2B Customer Data Management

TDAN

As customer data becomes increasingly important to your success, you need to manage it well. As a business, your most valuable asset is customer data. It’s cheaper, more plentiful, and just as valuable. However, it’s also one of the most challenging aspects of business. Data can be used to identify […].

B2B 80
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Oracle adds AI capabilities to its Fusion Cloud CX

CIO Business Intelligence

The generative AI-assisted answer-generation capability is designed to ease the workload of service teams by generating contextually aware responses to customer questions. Additionally, it can improve customer response times and free up service agents to deal with complex customer issues or scenarios, the company said.

B2B 56
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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

We all know how difficult it can be to get the pricing right in B2B contexts. Here are some ways companies can benefit from an analytics-driven pricing strategy: Analytics helps companies segment their customers, so they can get a better understanding of their behavior. Why Is It Important To Use Get B2B Pricing Right?

B2B 130
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Taking a page from the B2C book to improve B2B product user experience

CIO Business Intelligence

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. While B2B user experience focuses on providing in-depth content and adaptability, the B2C user experience delivers ease of use and, in the best cases, customer delight.

B2B 94
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Corinium acquires RE•WORK

Corinium

MONDAY, 6 SEPTEMBER 2021 – Corinium Global Intelligence (“Corinium” or “the Group”), the global B2B information service provider of events and market intelligence company, has announced its acquisition of RE•WORK today. RE•WORK is the leading events provider for deep learning as well as applied AI.

B2B 435
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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. You can use data to better understand your customers and improve the efficiency of your operations. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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What We Learned From Our Own Data-Driven ABM Strategy

In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention