Experimentation Key Performance Indicator Magazine Optimization 
Occam's Razor
FEBRUARY 28, 2017
A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at.
Occam's Razor
APRIL 29, 2013
But it is not a key performance indicator. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. It incentivises sub optimal behavior in your employees/agencies. My hypothesis is that TV/Radio/Magazines have created this bad habit.
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