2005, Data Warehouse, Modeling and OLAP

Data Mining – useful or not?

Jen Stirrup

OCTOBER 30, 2022

These propensity models are useful for understanding which customers are most likely to purchase a given set of products. This model can assist in decision making and in focusing marketing efforts. One particular technology which is good for summarising and aggregating data is called OLAP (On Line Analytical Processing).

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Data Mining – useful or not?

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