Expert insights. Personalized for you.
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2: 4: Proving the Value/ROI of Investment in Facebook. MORE
While there are good tools that provide a technical foundation (AWS Glue, Cloudera Navigator, Apache Atlas), understanding the business context is what is most critical to promote business value and ultimately provide a return on investment (ROI) in the data lake. MORE
2019 Oct Opinions AI Enterprise Myths ROIWhile there is much excitement today around implementing AI at the enterprise level, the financial costs of this process are often unexpected and underappreciated. These seven myths are crucial lessons learned that executives should know before heading down the road to AI. MORE
Calculating the Return on Investment (ROI) on a business project is a necessary evil. On the one hand, you need ROI to determine the most impactful ways of spending your human and financial capital. business roi data projectYet on the other, these calculations are notoriously challenging to figure out, as there are so many factors that come to bear. MORE
In today’s competitive business market, every senior executive looks at risk, value and calculations like return on investment (ROI) and total cost of ownership (TCO) before approving a budget. By implementing these advanced analytical tools, the enterprise will achieve rapid ROI and low TCO and the organization can improve data literacy and transition business users into Citizen Data Scientists. MORE
CFOs have an opportunity to play a key role in positioning their companies for a successful rebound by carefully assessing return on investment (ROI) and helping the C-suite make the right capital investments. ROI Analysis. MORE
The post Consolidating Patron’s Data – To Increase Casinos’ ROI appeared first on BizAcuity. Admit it or not, casinos are booming to become a much bigger playground for businesses. With most operating within a hotel-like framework, there are more ways to engage their customers than ever before. From an operational standpoint, this means that casino-owners need to deploy different systems in different places across the floor of the casino to ensure seamless functioning. MORE
The research examined the potential ROI enterprises realize by deploying Alation. While correlating ROI and data culture for increased collaboration can be difficult, Forrester was able to put numbers to many of the benefits enterprises see with Alation. MORE
Data Lineage ROI for enterprises: Saving the business big bucks and more. . OK, now the real reason you clicked on this blog post – you’re interested in knowing what kind of ROI you can expect when getting your team set up with automated data lineage. The post Is your Data Lineage ROI this impressive? There aren’t that many actions you perform every single day more than just a handful of times, other than say breathing, blinking and the like. MORE
A successful program often comes down to strategically choosing initiatives, using storytelling techniques to showcase ROI and keeping the right stakeholders involved. MORE
The post Consolidating Patron’s Data – The Next Big Move to Increase Casinos’ ROI appeared first on BizAcuity. Admit it or not, casinos are booming to become a much bigger playground for businesses. With most operating within a hotel-like framework, there are more ways to engage their customers than ever before. MORE
Plus, he’ll discuss: Common challenges and demands for marketers regarding speed, transparency, and ROI. Data & Analytics Salesforce Datorama marketing roiWant to connect all of your marketing data in one place in real-time? Attribute revenue directly to campaigns? Or simply make more data-driven decisions? Come learn more about Datorama, the AI-powered marketing intelligence platform serving some of the world’s biggest brands like IBM, Trivago and many more. MORE
The post Consolidating Patron’s Data – To Increase Casinos’ ROI appeared first on BizAcuity Solutions Pvt. Admit it or not, casinos are booming to become a much bigger playground for businesses. With most operating within a hotel-like framework, there are more ways to engage their customers than ever before. From an operational standpoint, this means that casino-owners need to deploy different systems in different places across the floor of the casino to ensure seamless functioning. MORE
When it comes to calculating the return on investment (ROI) of data science, machine learning, and AI projects, there’s a lot to unpack. Are you measuring ROI gained from a data platform or a series of data initiatives themselves? Are you modifying a previously existing strategy for tackling ROI or creating one from scratch? Before even jumping into the measurements and calculations, it’s important to understand the scope. MORE
2019 Nov Webcasts & Webinars AI Metis ROIDuring this free Metis Corporate Training webinar, Dec 5 @ 12pm ET, Kerstin Frailey, Senior Data Scientist and Head of Executive Corporate Training at Metis, will walk through what you need to ask before, during, and after the lifetime of a data science project to accurately assess its impact on the business. MORE
The interwoven theme of these considerations is that careful planning can be one of the biggest contributors to ROI expectations when launching an AI solution. The post 4 Recommendations for Maximizing ROI in Artificial Intelligence Solutions appeared first on Sirius Computer Solutions. MORE
It should be the least controversial idea in the world: when people have easy access to quality information, they’ll make better decisions. But for so many of the world’s businesses, this quality information lives behind a veil that can only be pierced by trained professionals who specialize in data science or other niche topics. MORE
IBM Data Science Experience was designed to kick-start and rapidly scale data science projects, fitting any deployment needs in a multicloud environment MORE
The post Consolidating Data – The Next Big Move to Increase Casinos’ ROI. Admit it or not, casinos are booming to become a much bigger playground for businesses. With most operating within a hotel-like framework, there are more ways to engage their customers than ever before. From an operational standpoint, this means that casino-owners need to deploy different systems in different places across the floor of the casino to ensure seamless functioning. MORE
The post Forrester Does the Math on the ROI of the Alation Data Catalog appeared first on Alation. Company News Alation Data Catalog Alation ROI Forrester TEI Forrester Total Economic ImpactWhether we’re speaking to data analysts or CDOs, data people almost instantly understand the value of the Alation Data Catalog. Faces light up when we describe how Alation helps enterprises find, understand, trust, use and reuse data. MORE
A digital transformation takes time, sometimes a considerable amount, which means it can be difficult to quantify ROI — at least in the short term. That said, measuring real ROI is about the big picture and how all those smaller wins come together to provide a wholly effective strategy. MORE
“Technology changes, economic laws do not.” This is one of the most important concepts highlighted in 1994 by Carl Shapiro and Hal R. Varian in their book Information Rules. This simple idea describes the importance of the real effectiveness of. MORE
When we spend money on a business, it is standard to think – “what it will cost and how much will I get back from the investment, right?”Answering Answering the WIIFM: “What’s in it for me?” is the norm for any business. MORE
Today, it’s slightly inaccurate to say that “open source is the future.” Open source is here, and it has already won. Open source has been adopted by nearly every business discipline, allowing developers to solve their problems effectively with more flexibility and freedom. MORE
Find out how data scientists can contribute to solving real-life business problems, as well as how Teradata Vantage can help data scientists enable a better ROI for their company MORE
Find out how to harness machine learning and AI to contain costs, increase revenue, and grow your organization’s customer base. Read more MORE
I am thrilled to be moderating the panel, Making Your Case with ROI, at Nutanix.NEXT at the Wynn Resort in Las Vegas, June 22nd MORE
Big Data Drives the ROI of Digital Marketing. Split-testing tools also use big data to help marketers analyze the ROI of different customer segments. You can even use new machine learning tools to end campaigns if the ROI falls below a certain threshold. The post Big Data Insights Drive Surge In Digital Marketing ROI appeared first on SmartData Collective. Big data is giving savvy brands a significant edge in the market. MORE
They have found that big data is a great way to boost their ROI when investing in emerging economies. Do you plan to use big data to realize a higher ROI? The post Saint Lucia Investors Turn To Big Data For Massive ROIs appeared first on SmartData Collective. Big Data SmartData Collective Exclusive big data big data investing big data roi investors roisBig data is being used by countless investors all over the world. MORE
When it comes to building a modern AI platform , we've said before that organizations shouldn’t spend time, energy and resources cobbling together tools across the AI lifecycle, which ultimately results in losing the larger picture of the full data pipeline (not to mention adds technical debt). MORE
The ROI of email marketing can be up to 4,400%. The post Machine Learning Maximizes Email Marketing ROI With List Segmentation appeared first on SmartData Collective. Machine Learning SmartData Collective Exclusive data-driven marketing email marketing roi machine learning MORE
You should not ignore these benefits if you want to get the highest possible ROI. Big Data SmartData Collective Exclusive big data in email marketing big data marketing email marketing roi Marketing Data MORE
IBM Watson Studio Premium for Cloud Pak for Data includes IBM Decision Optimization, SPSS Modeler and more. Read why you need this for your data. MORE
One way that big data can be especially helpful is by monitoring the ROI of toll-free services. The post How Real-Time Analytics Can Help Assess ROI Of Toll-Free Call Support appeared first on SmartData Collective. Analytics Predictive Analytics SmartData Collective Exclusive call support data analytics phone support real-time analytics roiThe telecom industry is undergoing some major changes, due to advances in big data. MORE
Today's manufacturing organizations operate in a dynamic environment characterized by increased complexity and uncertainty. The financial performance of manufacturers hinges on their ability to rapidly adapt to constantly-changing conditions, from demand fluctuations to delivery challenges while managing production costs efficiently. Prescriptive analytics helps companies see where process improvements could have the biggest, most immediate impact on their bottom line MORE
They have pointed out that machine learning is one of the biggest factors driving the massive ROI of Instagram services. The post Machine Learning Raises The ROI Of Instagram Business Accounts appeared first on SmartData Collective. Instagram has been a leading pioneer in the world of big data. They have used complex machine learning and AI tools to solve a number of issues, such as predicting the images you will like and fighting cyberbullying. MORE
ROI Related Topics DataFloq
JANUARY 10, 2020
A digital transformation takes time, sometimes a considerable amount, which means it can be difficult to quantify ROI — at least in the short term. That said, measuring real ROI is about the big picture and how all those smaller wins come together to provide a wholly effective strategy.
Corinium
AUGUST 17, 2020
A successful program often comes down to strategically choosing initiatives, using storytelling techniques to showcase ROI and keeping the right stakeholders involved.
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Smart Data Collective
OCTOBER 1, 2020
The ROI of email marketing can be up to 4,400%. The post Machine Learning Maximizes Email Marketing ROI With List Segmentation appeared first on SmartData Collective. Machine Learning SmartData Collective Exclusive data-driven marketing email marketing roi machine learning
DataFloq
DECEMBER 9, 2020
When we spend money on a business, it is standard to think – “what it will cost and how much will I get back from the investment, right?”Answering Answering the WIIFM: “What’s in it for me?” is the norm for any business.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
Smart Data Collective
JULY 28, 2019
They have found that big data is a great way to boost their ROI when investing in emerging economies. Do you plan to use big data to realize a higher ROI? The post Saint Lucia Investors Turn To Big Data For Massive ROIs appeared first on SmartData Collective. Big Data SmartData Collective Exclusive big data big data investing big data roi investors roisBig data is being used by countless investors all over the world.
Dataiku
JULY 26, 2021
When it comes to building a modern AI platform , we've said before that organizations shouldn’t spend time, energy and resources cobbling together tools across the AI lifecycle, which ultimately results in losing the larger picture of the full data pipeline (not to mention adds technical debt).
Smart Data Collective
MAY 28, 2019
Big Data Drives the ROI of Digital Marketing. Split-testing tools also use big data to help marketers analyze the ROI of different customer segments. You can even use new machine learning tools to end campaigns if the ROI falls below a certain threshold. The post Big Data Insights Drive Surge In Digital Marketing ROI appeared first on SmartData Collective. Big data is giving savvy brands a significant edge in the market.
KDnuggets
NOVEMBER 14, 2019
2019 Nov Webcasts & Webinars AI Metis ROIDuring this free Metis Corporate Training webinar, Dec 5 @ 12pm ET, Kerstin Frailey, Senior Data Scientist and Head of Executive Corporate Training at Metis, will walk through what you need to ask before, during, and after the lifetime of a data science project to accurately assess its impact on the business.
DataFloq
OCTOBER 28, 2019
It should be the least controversial idea in the world: when people have easy access to quality information, they’ll make better decisions. But for so many of the world’s businesses, this quality information lives behind a veil that can only be pierced by trained professionals who specialize in data science or other niche topics.
Alation
FEBRUARY 13, 2020
The research examined the potential ROI enterprises realize by deploying Alation. While correlating ROI and data culture for increased collaboration can be difficult, Forrester was able to put numbers to many of the benefits enterprises see with Alation.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Teradata
JULY 13, 2021
Find out how to harness machine learning and AI to contain costs, increase revenue, and grow your organization’s customer base. Read more
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Smart Data Collective
MAY 28, 2019
One way that big data can be especially helpful is by monitoring the ROI of toll-free services. The post How Real-Time Analytics Can Help Assess ROI Of Toll-Free Call Support appeared first on SmartData Collective. Analytics Predictive Analytics SmartData Collective Exclusive call support data analytics phone support real-time analytics roiThe telecom industry is undergoing some major changes, due to advances in big data.
Alation
OCTOBER 16, 2019
The post Forrester Does the Math on the ROI of the Alation Data Catalog appeared first on Alation. Company News Alation Data Catalog Alation ROI Forrester TEI Forrester Total Economic ImpactWhether we’re speaking to data analysts or CDOs, data people almost instantly understand the value of the Alation Data Catalog. Faces light up when we describe how Alation helps enterprises find, understand, trust, use and reuse data.
Dataiku
NOVEMBER 6, 2020
When it comes to calculating the return on investment (ROI) of data science, machine learning, and AI projects, there’s a lot to unpack. Are you measuring ROI gained from a data platform or a series of data initiatives themselves? Are you modifying a previously existing strategy for tackling ROI or creating one from scratch? Before even jumping into the measurements and calculations, it’s important to understand the scope.
Sirius Computer Solutions
NOVEMBER 12, 2020
The interwoven theme of these considerations is that careful planning can be one of the biggest contributors to ROI expectations when launching an AI solution. The post 4 Recommendations for Maximizing ROI in Artificial Intelligence Solutions appeared first on Sirius Computer Solutions.
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positive ROI,” writes Anne Moxie in a Nucleus Research. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not. Watch for these 5 signs. that you’re at risk for an analytics emergency. Early Indicators. Your Embedded.
BizAcuity
SEPTEMBER 5, 2019
The post Consolidating Patron’s Data – To Increase Casinos’ ROI appeared first on BizAcuity Solutions Pvt. Admit it or not, casinos are booming to become a much bigger playground for businesses. With most operating within a hotel-like framework, there are more ways to engage their customers than ever before. From an operational standpoint, this means that casino-owners need to deploy different systems in different places across the floor of the casino to ensure seamless functioning.
Octopai
NOVEMBER 14, 2019
Data Lineage ROI for enterprises: Saving the business big bucks and more. . OK, now the real reason you clicked on this blog post – you’re interested in knowing what kind of ROI you can expect when getting your team set up with automated data lineage. The post Is your Data Lineage ROI this impressive? There aren’t that many actions you perform every single day more than just a handful of times, other than say breathing, blinking and the like.
IBM Big Data Hub
SEPTEMBER 11, 2018
Today's manufacturing organizations operate in a dynamic environment characterized by increased complexity and uncertainty. The financial performance of manufacturers hinges on their ability to rapidly adapt to constantly-changing conditions, from demand fluctuations to delivery challenges while managing production costs efficiently. Prescriptive analytics helps companies see where process improvements could have the biggest, most immediate impact on their bottom line
Smart Data Collective
JULY 17, 2019
They have pointed out that machine learning is one of the biggest factors driving the massive ROI of Instagram services. The post Machine Learning Raises The ROI Of Instagram Business Accounts appeared first on SmartData Collective. Instagram has been a leading pioneer in the world of big data. They have used complex machine learning and AI tools to solve a number of issues, such as predicting the images you will like and fighting cyberbullying.
Advertiser: Data Robot
Capitalizing on the incredible potential of AI means having a coherent AI strategy that you can operationalize within your existing processes. Learn how organizations are overcoming hurdles and realizing the enormous rewards that AI can bring to any organization.
IBM Big Data Hub
MAY 19, 2020
Today, it’s slightly inaccurate to say that “open source is the future.” Open source is here, and it has already won. Open source has been adopted by nearly every business discipline, allowing developers to solve their problems effectively with more flexibility and freedom.
IBM Big Data Hub
OCTOBER 1, 2019
IBM Watson Studio Premium for Cloud Pak for Data includes IBM Decision Optimization, SPSS Modeler and more. Read why you need this for your data.
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2: 4: Proving the Value/ROI of Investment in Facebook.
IBM Big Data Hub
JUNE 25, 2018
IBM Data Science Experience was designed to kick-start and rapidly scale data science projects, fitting any deployment needs in a multicloud environment
Advertiser: Data Robot
Machine Learning Operations (MLOps) allows organizations to alleviate many of the issues on the path to AI with ROI by providing a technological backbone for managing the machine learning lifecycle through automation and scalability.
BizAcuity
SEPTEMBER 5, 2019
The post Consolidating Patron’s Data – The Next Big Move to Increase Casinos’ ROI appeared first on BizAcuity. Admit it or not, casinos are booming to become a much bigger playground for businesses. With most operating within a hotel-like framework, there are more ways to engage their customers than ever before.
Alation
FEBRUARY 20, 2020
While there are good tools that provide a technical foundation (AWS Glue, Cloudera Navigator, Apache Atlas), understanding the business context is what is most critical to promote business value and ultimately provide a return on investment (ROI) in the data lake.
BizAcuity
SEPTEMBER 5, 2019
The post Consolidating Patron’s Data – To Increase Casinos’ ROI appeared first on BizAcuity. Admit it or not, casinos are booming to become a much bigger playground for businesses. With most operating within a hotel-like framework, there are more ways to engage their customers than ever before. From an operational standpoint, this means that casino-owners need to deploy different systems in different places across the floor of the casino to ensure seamless functioning.
BizAcuity
SEPTEMBER 5, 2019
The post Consolidating Data – The Next Big Move to Increase Casinos’ ROI. Admit it or not, casinos are booming to become a much bigger playground for businesses. With most operating within a hotel-like framework, there are more ways to engage their customers than ever before. From an operational standpoint, this means that casino-owners need to deploy different systems in different places across the floor of the casino to ensure seamless functioning.
Smarten
MARCH 19, 2019
In today’s competitive business market, every senior executive looks at risk, value and calculations like return on investment (ROI) and total cost of ownership (TCO) before approving a budget. By implementing these advanced analytical tools, the enterprise will achieve rapid ROI and low TCO and the organization can improve data literacy and transition business users into Citizen Data Scientists.
Nutanix
JULY 12, 2019
I am thrilled to be moderating the panel, Making Your Case with ROI, at Nutanix.NEXT at the Wynn Resort in Las Vegas, June 22nd
Teradata
MARCH 4, 2019
Find out how data scientists can contribute to solving real-life business problems, as well as how Teradata Vantage can help data scientists enable a better ROI for their company
Nutanix
MARCH 23, 2020
Industry analyst IDC recently conducted a 6 month study with Nutanix Files customers who reported an average of 414 percent ROI over 5 years compared to legacy NAS
Nutanix
MARCH 23, 2020
Industry analyst IDC recently conducted a 6 month study with Nutanix Files customers who reported an average of 414 percent ROI over 5 years compared to legacy NAS
Nutanix
MARCH 23, 2020
Industry analyst IDC recently conducted a 6 month study with Nutanix Files customers who reported an average of 414 percent ROI over 5 years compared to legacy NAS
Dataiku
APRIL 16, 2019
Calculating the Return on Investment (ROI) on a business project is a necessary evil. On the one hand, you need ROI to determine the most impactful ways of spending your human and financial capital. business roi data projectYet on the other, these calculations are notoriously challenging to figure out, as there are so many factors that come to bear.
Smart Data Collective
MAY 4, 2021
You should not ignore these benefits if you want to get the highest possible ROI. Big Data SmartData Collective Exclusive big data in email marketing big data marketing email marketing roi Marketing Data
Data Virtualization
NOVEMBER 4, 2020
“Technology changes, economic laws do not.” This is one of the most important concepts highlighted in 1994 by Carl Shapiro and Hal R. Varian in their book Information Rules. This simple idea describes the importance of the real effectiveness of.
KDnuggets
OCTOBER 24, 2019
2019 Oct Opinions AI Enterprise Myths ROIWhile there is much excitement today around implementing AI at the enterprise level, the financial costs of this process are often unexpected and underappreciated. These seven myths are crucial lessons learned that executives should know before heading down the road to AI.
Perficient Data & Analytics
JULY 26, 2019
Plus, he’ll discuss: Common challenges and demands for marketers regarding speed, transparency, and ROI. Data & Analytics Salesforce Datorama marketing roiWant to connect all of your marketing data in one place in real-time? Attribute revenue directly to campaigns? Or simply make more data-driven decisions? Come learn more about Datorama, the AI-powered marketing intelligence platform serving some of the world’s biggest brands like IBM, Trivago and many more.
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