Expert insights. Personalized for you.
And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers. MORE
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. MORE
Email productivity is intrinsically linked to your productivity as a whole, and studying your email metrics using email metrics tools is the only way to make improvements. The Best Email Metrics Tools for Email Productivity. Big data is changing the nature of email marketing. MORE
An oft heard inquiry from clients is, “What is the right metric to use?” In all cases the assumption is that there is a definitive metric or key performance indicator (KPI). Such initiatives sought to provide an aligned set of metrics for all the major activities in an organization. In other words, the two metrics used provide local goals that when taken together, or globally, create complexity that will lead to inefficiencies. MORE
Below are some essential metrics that you should be tracking and closely monitoring. Engagement metrics such as: Number of Downloads – it’s important to know how many times the mobile app has been installed. Screen Views per Visit – this metric informs you of how many mobile app screens are interacted with during a session. Retention Rate – with this metric you know how many users return to your mobile app after their first visit. MORE
The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today? MORE
They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) MORE
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Comprehensive View. MORE
Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms. MORE
Read here how these metrics can drive your customers’ satisfaction up! Customer satisfaction metrics evaluate how the products or services supplied by a company meet or surpass a customer’s expectations. These metrics are crucial to any business’s long-term success. MORE
Miner advocates for using a vital sign or a metric from a productionalized model that can be measured over time. This is beyond the traditional metric of “is the model working? MORE
The question is, how do you measure 'days cover calculation' and other useful inventory metrics. Anyone who manages inventory is familiar with stock coverage. Industry - Wholesale Distribution Job Role - Inventory/Operations MORE
That’s where recruitment metrics come in. By utilizing recruiting KPIs presented through the medium of visual and interactive HR dashboards , it’s possible to use recruitment metrics to better interpret and evaluate a variety of talent acquisition factors that aid in hiring processes. MORE
But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. MORE
The practice of optimizing metrics is not new nor unique to AI, yet AI can be particularly efficient (even too efficient!) 2019 Oct Opinions AI Metrics Rachel Thomasat doing so. MORE
Overview Evaluating a model is a core part of building an effective machine learning model There are several evaluation metrics, like confusion matrix, cross-validation, The post 11 Important Model Evaluation Metrics for Machine Learning Everyone should know appeared first on Analytics Vidhya. MORE
Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. What is a metric? ]. What is a metric? ]. MORE
A manufacturing Key Performance Indicator (KPI) or metric is a well defined and quantifiable measure that the manufacturing industry uses to gauge its performance over time. The Fundamental Manufacturing KPIs and Metrics That You Should Be Using in 2020. What Is A Manufacturing KPI? MORE
Distance metrics are a key part of several machine learning algorithms. These distance metrics are used in both supervised and unsupervised learning, generally to. The post 4 Types of Distance Metrics in Machine Learning appeared first on Analytics Vidhya. MORE
Which metrics are impacted? Google Analytics Visits Metric: Change. Marketing Tips Web Metrics google analytics multi touch attribution analysis multi-channel funnels website visitsRecently the Google Analytics team changed the way sessionization algorithm. MORE
We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. MORE
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. MORE
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales MORE
You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Segmenting this metric is really powerful. MORE
In this upcoming webinar on Oct 23 @ 10 AM PT, learn why you should invest time in monitoring your machine learning models, the dangers of not paying attention to how a model’s performance can change over time, metrics you should be gathering for each model and what they tell you, and much more. MORE
This post is about various evaluation metrics and how and when to use them. 2019 Oct Tutorials, Overviews Data Scientist Machine Learning Metrics Python MORE
We show what metric to use for visualizing and determining an optimal number of clusters much better than the usual practice — elbow method. 2019 Oct Tutorials, Overviews Clustering Metrics MORE
They need to stop sending cold emails until they have good metrics. However, you need to make sure that you use the right metrics in your email marketing campaigns. In addition, there are four important metrics in particular that you need to be using. MORE
Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric. MORE
Five KPIs and Metrics Worth Tracking. In order to gain such insights, though, you have to home in on the appropriate key performance indicators (KPIs) and metrics. No concrete metric tracks member engagement across the board, but you’d do well to look for key performance indicators in your data. If you sell a solid consumer item, a useful metric would be the frequency with which a customer reorders that product. MORE
But do we really want accuracy as a metric of our model performance? What do we want to optimize for? Most of the businesses fail to answer this simple question. Every business problem is a little different, and it should be optimized differently. We all have created classification models. MORE
A few months ago, I was assigned the task of installing BigFix*/IBM Licensing Metric Tool (ILMT) for a client. Also, I did mistakenly refer to the IBM Licensing Metric Tool as the IBM Licensing Management Tool. MORE
Ahead of her presentation at CDAO UK, we spoke with Quantum Metric’s Marina Shapira about predictive analytics, why companies should embrace a culture of experimentation how and CAOs and CXOs can work together effectively. MORE
The post How to Create a Test Set to Approximate Business Metrics Offline appeared first on Analytics Vidhya. Introduction Most Kaggle-like machine learning hackathons miss a core aspect of a machine learning workflow – preparing an offline evaluation environment while building an. MORE
There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. MORE
Perhaps it is worth considering whether metrics are our characters. Metrics are the critical pivot point — the thing that we want to see change for the better. Your metric selections should be carefully curated and intentional in the way that an author creates characters for a book. MORE
Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. MORE
I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Obsess about this metric. MORE
Metrics Related Topics Analytics Vidhya
FEBRUARY 24, 2020
Distance metrics are a key part of several machine learning algorithms. These distance metrics are used in both supervised and unsupervised learning, generally to. The post 4 Types of Distance Metrics in Machine Learning appeared first on Analytics Vidhya.
Analytics Vidhya
AUGUST 5, 2019
Overview Evaluating a model is a core part of building an effective machine learning model There are several evaluation metrics, like confusion matrix, cross-validation, The post 11 Important Model Evaluation Metrics for Machine Learning Everyone should know appeared first on Analytics Vidhya.
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Corinium
JANUARY 30, 2020
Ahead of her presentation at CDAO UK, we spoke with Quantum Metric’s Marina Shapira about predictive analytics, why companies should embrace a culture of experimentation how and CAOs and CXOs can work together effectively.
Phocas
DECEMBER 26, 2019
The question is, how do you measure 'days cover calculation' and other useful inventory metrics. Anyone who manages inventory is familiar with stock coverage. Industry - Wholesale Distribution Job Role - Inventory/Operations
Speaker: Sam McAfee, Product Development Consultant, Startup Patterns
You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.
Corinium
OCTOBER 29, 2019
Corporate Learning CLO
KDnuggets
OCTOBER 1, 2019
We show what metric to use for visualizing and determining an optimal number of clusters much better than the usual practice — elbow method. 2019 Oct Tutorials, Overviews Clustering Metrics
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datapine
JUNE 3, 2019
That’s where recruitment metrics come in. By utilizing recruiting KPIs presented through the medium of visual and interactive HR dashboards , it’s possible to use recruitment metrics to better interpret and evaluate a variety of talent acquisition factors that aid in hiring processes.
Phocas
MARCH 31, 2019
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales
Andrew White
APRIL 5, 2019
An oft heard inquiry from clients is, “What is the right metric to use?” In all cases the assumption is that there is a definitive metric or key performance indicator (KPI). Such initiatives sought to provide an aligned set of metrics for all the major activities in an organization. In other words, the two metrics used provide local goals that when taken together, or globally, create complexity that will lead to inefficiencies.
Smart Data Collective
MARCH 17, 2020
They need to stop sending cold emails until they have good metrics. However, you need to make sure that you use the right metrics in your email marketing campaigns. In addition, there are four important metrics in particular that you need to be using.
Speaker: Sari Harrison, Product Management Instructor, Product School
As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.
Analytics Vidhya
FEBRUARY 4, 2020
The post How to Create a Test Set to Approximate Business Metrics Offline appeared first on Analytics Vidhya. Introduction Most Kaggle-like machine learning hackathons miss a core aspect of a machine learning workflow – preparing an offline evaluation environment while building an.
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KDnuggets
OCTOBER 11, 2019
The practice of optimizing metrics is not new nor unique to AI, yet AI can be particularly efficient (even too efficient!) 2019 Oct Opinions AI Metrics Rachel Thomasat doing so.
datapine
JULY 3, 2019
Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms.
datapine
MARCH 22, 2019
Read here how these metrics can drive your customers’ satisfaction up! Customer satisfaction metrics evaluate how the products or services supplied by a company meet or surpass a customer’s expectations. These metrics are crucial to any business’s long-term success.
KDnuggets
OCTOBER 11, 2019
In this upcoming webinar on Oct 23 @ 10 AM PT, learn why you should invest time in monitoring your machine learning models, the dangers of not paying attention to how a model’s performance can change over time, metrics you should be gathering for each model and what they tell you, and much more.
Speaker: Nima Gardideh, CTO, Pearmill
Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.
MLWhiz
NOVEMBER 6, 2019
But do we really want accuracy as a metric of our model performance? What do we want to optimize for? Most of the businesses fail to answer this simple question. Every business problem is a little different, and it should be optimized differently. We all have created classification models.
Occam's Razor
MAY 2, 2017
There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard….
Juice Analytics
JANUARY 6, 2020
Perhaps it is worth considering whether metrics are our characters. Metrics are the critical pivot point — the thing that we want to see change for the better. Your metric selections should be carefully curated and intentional in the way that an author creates characters for a book.
Smart Data Collective
APRIL 24, 2019
Email productivity is intrinsically linked to your productivity as a whole, and studying your email metrics using email metrics tools is the only way to make improvements. The Best Email Metrics Tools for Email Productivity. Big data is changing the nature of email marketing.
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Expert advice for SMBs to help drive the right results, including: principles to making good decisions quickly, why you need leading and lagging indicators to improve your odds of success, and how to use interlocking KPIs to improve company alignment.
Domino Data Lab
OCTOBER 16, 2019
Miner advocates for using a vital sign or a metric from a productionalized model that can be measured over time. This is beyond the traditional metric of “is the model working?
Perficient Data & Analytics
OCTOBER 5, 2019
A few months ago, I was assigned the task of installing BigFix*/IBM Licensing Metric Tool (ILMT) for a client. Also, I did mistakenly refer to the IBM Licensing Metric Tool as the IBM Licensing Management Tool.
Occam's Razor
MARCH 18, 2013
Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. What is a metric? ]. What is a metric? ].
Occam's Razor
JULY 18, 2011
You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Segmenting this metric is really powerful.
Jet Global
MARCH 4, 2020
A manufacturing Key Performance Indicator (KPI) or metric is a well defined and quantifiable measure that the manufacturing industry uses to gauge its performance over time. The Fundamental Manufacturing KPIs and Metrics That You Should Be Using in 2020. What Is A Manufacturing KPI?
Occam's Razor
AUGUST 11, 2014
Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric.
Occam's Razor
SEPTEMBER 15, 2014
They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)
Occam's Razor
APRIL 8, 2013
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.
Occam's Razor
MAY 5, 2016
And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers.
Occam's Razor
JANUARY 4, 2016
The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today?
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents.
Occam's Razor
MAY 19, 2014
But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away.
Occam's Razor
OCTOBER 10, 2011
We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.
Occam's Razor
AUGUST 29, 2011
Which metrics are impacted? Google Analytics Visits Metric: Change. Marketing Tips Web Metrics google analytics multi touch attribution analysis multi-channel funnels website visitsRecently the Google Analytics team changed the way sessionization algorithm.
Perficient Data & Analytics
OCTOBER 30, 2018
Below are some essential metrics that you should be tracking and closely monitoring. Engagement metrics such as: Number of Downloads – it’s important to know how many times the mobile app has been installed. Screen Views per Visit – this metric informs you of how many mobile app screens are interacted with during a session. Retention Rate – with this metric you know how many users return to your mobile app after their first visit.
Occam's Razor
MARCH 25, 2014
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Comprehensive View.
Smart Data Collective
NOVEMBER 14, 2019
Five KPIs and Metrics Worth Tracking. In order to gain such insights, though, you have to home in on the appropriate key performance indicators (KPIs) and metrics. No concrete metric tracks member engagement across the board, but you’d do well to look for key performance indicators in your data. If you sell a solid consumer item, a useful metric would be the frequency with which a customer reorders that product.
Occam's Razor
FEBRUARY 9, 2015
Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis.
Occam's Razor
DECEMBER 12, 2011
I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Obsess about this metric.
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