INDUSTRY INSIGHTS YOUR PEERS ARE READING
And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers. MORE
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. MORE
Email productivity is intrinsically linked to your productivity as a whole, and studying your email metrics using email metrics tools is the only way to make improvements. The Best Email Metrics Tools for Email Productivity. Big data is changing the nature of email marketing. MORE
An oft heard inquiry from clients is, “What is the right metric to use?” In all cases the assumption is that there is a definitive metric or key performance indicator (KPI). Such initiatives sought to provide an aligned set of metrics for all the major activities in an organization. In other words, the two metrics used provide local goals that when taken together, or globally, create complexity that will lead to inefficiencies. MORE
Below are some essential metrics that you should be tracking and closely monitoring. Engagement metrics such as: Number of Downloads – it’s important to know how many times the mobile app has been installed. Screen Views per Visit – this metric informs you of how many mobile app screens are interacted with during a session. Retention Rate – with this metric you know how many users return to your mobile app after their first visit. MORE
The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today? MORE
They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) MORE
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Comprehensive View. MORE
Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms. MORE
Read here how these metrics can drive your customers’ satisfaction up! Customer satisfaction metrics evaluate how the products or services supplied by a company meet or surpass a customer’s expectations. These metrics are crucial to any business’s long-term success. MORE
Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. MORE
That’s where recruitment metrics come in. By utilizing recruiting KPIs presented through the medium of visual and interactive HR dashboards , it’s possible to use recruitment metrics to better interpret and evaluate a variety of talent acquisition factors that aid in hiring processes. MORE
I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Compound metrics. MORE
But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. MORE
Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Clearly defining your product and business goals, along with a robust analytics framework to measure product performance, will help you prioritize those critical metrics that determine its success — so you can stay laser-focused on what matters most. MORE
Overview Evaluating a model is a core part of building an effective machine learning model There are several evaluation metrics, like confusion matrix, cross-validation, The post 11 Important Model Evaluation Metrics for Machine Learning Everyone should know appeared first on Analytics Vidhya. MORE
Define what metrics actually matter to business professionals MORE
Use SQL to query the database to get the data behind the metrics people want to see MORE
Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Far too often we slap KPI on any web metric without pausing to think what our business is solving for. MORE
Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. What is a metric? ]. What is a metric? ]. MORE
Which metrics are impacted? Google Analytics Visits Metric: Change. Marketing Tips Web Metrics google analytics multi touch attribution analysis multi-channel funnels website visitsRecently the Google Analytics team changed the way sessionization algorithm. MORE
We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. MORE
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. MORE
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales MORE
You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Segmenting this metric is really powerful. MORE
All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. The Daily metric, so to speak, does not even last in value beyond two days! MORE
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. These metrics are super lame because. MORE
This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Quite an interesting thought – giving up on our metrics and measures…. I want to comment in an insightful and challenging Opinion piece in this last weekends US print edition of the Wall Street Journal. The article was titled, A Dearth of Data Helped Hong Kong Succeed , and it was written by Jairaj Devadiga. MORE
The outcomes of programs and activities should meet business goals and objectives, and metrics are necessarily derived from those. The metrics therefore measure performance against desired outcomes. Similarly, some will say that they are metrics-driven. MORE
Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric. MORE
So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. MORE
There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. MORE
Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses. While on the surface they might seem useful, I am always suspicious of compound metrics. Here are some, IMHO, differentiated metrics. MORE
Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. MORE
I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Obsess about this metric. MORE
Metrics Related Topics Analytics Vidhya
AUGUST 5, 2019
Overview Evaluating a model is a core part of building an effective machine learning model There are several evaluation metrics, like confusion matrix, cross-validation, The post 11 Important Model Evaluation Metrics for Machine Learning Everyone should know appeared first on Analytics Vidhya.
datapine
JUNE 3, 2019
That’s where recruitment metrics come in. By utilizing recruiting KPIs presented through the medium of visual and interactive HR dashboards , it’s possible to use recruitment metrics to better interpret and evaluate a variety of talent acquisition factors that aid in hiring processes.
Andrew White
APRIL 5, 2019
An oft heard inquiry from clients is, “What is the right metric to use?” In all cases the assumption is that there is a definitive metric or key performance indicator (KPI). Such initiatives sought to provide an aligned set of metrics for all the major activities in an organization. In other words, the two metrics used provide local goals that when taken together, or globally, create complexity that will lead to inefficiencies.
Phocas
MARCH 31, 2019
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales
Speaker: Sari Harrison, Product Management Instructor, Product School
datapine
JULY 3, 2019
Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms.
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datapine
MARCH 22, 2019
Read here how these metrics can drive your customers’ satisfaction up! Customer satisfaction metrics evaluate how the products or services supplied by a company meet or surpass a customer’s expectations. These metrics are crucial to any business’s long-term success.
Occam's Razor
MAY 2, 2017
There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard….
Smart Data Collective
APRIL 24, 2019
Email productivity is intrinsically linked to your productivity as a whole, and studying your email metrics using email metrics tools is the only way to make improvements. The Best Email Metrics Tools for Email Productivity. Big data is changing the nature of email marketing.
Occam's Razor
JUNE 10, 2013
I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Compound metrics.
|
|
Occam's Razor
MARCH 18, 2013
Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. What is a metric? ]. What is a metric? ].
Occam's Razor
JULY 18, 2011
You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Segmenting this metric is really powerful.
Occam's Razor
AUGUST 11, 2014
Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric.
Occam's Razor
SEPTEMBER 15, 2014
They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)
Speaker: Sam McAfee, Product Development Consultant, Startup Patterns
Occam's Razor
MAY 5, 2016
And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers.
Perficient Data & Analytics
OCTOBER 30, 2018
Below are some essential metrics that you should be tracking and closely monitoring. Engagement metrics such as: Number of Downloads – it’s important to know how many times the mobile app has been installed. Screen Views per Visit – this metric informs you of how many mobile app screens are interacted with during a session. Retention Rate – with this metric you know how many users return to your mobile app after their first visit.
Occam's Razor
APRIL 8, 2013
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.
Occam's Razor
JANUARY 4, 2016
The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today?
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents.
The Data School
APRIL 22, 2019
Define what metrics actually matter to business professionals
Occam's Razor
MAY 19, 2014
But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away.
Andrew White
JUNE 9, 2019
This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Quite an interesting thought – giving up on our metrics and measures…. I want to comment in an insightful and challenging Opinion piece in this last weekends US print edition of the Wall Street Journal. The article was titled, A Dearth of Data Helped Hong Kong Succeed , and it was written by Jairaj Devadiga.
Occam's Razor
OCTOBER 10, 2011
We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.
Occam's Razor
AUGUST 29, 2011
Which metrics are impacted? Google Analytics Visits Metric: Change. Marketing Tips Web Metrics google analytics multi touch attribution analysis multi-channel funnels website visitsRecently the Google Analytics team changed the way sessionization algorithm.
Kirk Borne
MARCH 12, 2019
The outcomes of programs and activities should meet business goals and objectives, and metrics are necessarily derived from those. The metrics therefore measure performance against desired outcomes. Similarly, some will say that they are metrics-driven.
Occam's Razor
MARCH 25, 2014
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Comprehensive View.
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of respondents review their dashboard of metrics. critical metrics and. New Study Reveals Reliance on Too Few. Data Sources; Organizations Likely Missing. Opportunities to Meet the Real Needs of.
Occam's Razor
FEBRUARY 9, 2015
Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis.
The Data School
APRIL 22, 2019
Use SQL to query the database to get the data behind the metrics people want to see
Occam's Razor
DECEMBER 12, 2011
I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Obsess about this metric.
Occam's Razor
JUNE 28, 2011
Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. These metrics are super lame because.
Occam's Razor
SEPTEMBER 16, 2008
Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Far too often we slap KPI on any web metric without pausing to think what our business is solving for.
Occam's Razor
NOVEMBER 24, 2009
Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses. While on the surface they might seem useful, I am always suspicious of compound metrics. Here are some, IMHO, differentiated metrics.
Occam's Razor
AUGUST 6, 2007
So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric.
Occam's Razor
APRIL 20, 2009
All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. The Daily metric, so to speak, does not even last in value beyond two days!
Occam's Razor
SEPTEMBER 29, 2009
Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.
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