The Token Sales Mechanics
SEPTEMBER 9, 2019
Creating tokens in an ICO was one thing, but figuring out how many to create, how much to sell, the early round bonuses, the inflation rate and everything else relating to the mechanics of the tokens was (and still is) a challenging task. . Although there is no right or wrong way to create tokens and market it, a lot of parallels can be drawn from the issuance of regular shares in a company served with a side of economic incentives, a sprinkling of game theory, and a dust of creative marketing.