What is an effective key performance indicator?

Phocas

The most effective way to manage this data is with the use of KPIs (key performance indicators) as signposts that keep the company going in the right direction. Strategy, Management and Performance Job Role - Executive

[eBook] The top 7 key performance indicators for mid-market CEOs and executives

Phocas

Data is key to transformation in a business. Strategy, Management and Performance Job Role - ExecutiveData and analytics have never been more important for mid-market CEOs and executives to set the course for their businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Six Web Metrics / Key Performance Indicators To Die For

Occam's Razor

Key Performance Indicators! Oh and at the end a summary of eight rules you should follow, and if you do you'll charm the pants off your Key Decision Makers! : ). Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. What's a Key Performance Indicator?

Increase Analytics Influence: Leverage Predictive Metrics!

Occam's Razor

Advanced Analytics Digital Analytics Web Analytics Web Metrics actionable web analytics key performance indicatorsAlmost all metrics you currently use have one common thread: They are almost all backward-looking.

It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Occam's Razor

That set's the stage for one more click: Your performance doing this time period was… Jaws dropped. We throw off a lot of data as a subtle way of earning a great job performance review. Shows the key time-periods, start and end dates of each media recommendation, and leverages the See-Think-Do-Care business framework to give each media effort a purpose.

Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Make performance comparisons easier! Your primary objective is to make sure performance is understood quickly, and you can move to the so what faster. It turns out the biggest numbers on the right, do not indicate the best.

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Social Media Performance Analysis. Key Metrics: Map Overlay Visualization. Social Media Performance Analysis. Let's say you want to analyze your social media performance. The second one will focus on analyzing content performance on our site from Social traffic. Custom Report Download: Log into your GA account, click: AK: Social Media Performance Analysis Report. I want to compare my key metrics over time. Standard reports stink.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

The key is the immediately adjacent part. Dare I say, a key performance indicator. Another indicator of activity during the Visit! Bonus: While Subscribers is my ultimate success metric for YouTube - I crave large owned audiences so that I can stop renting them from TV and/or Radio and/or Google and/or AOL - the other two that can also share key context are % Completes and Amplification Rate.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Your business is now humming on all three of the initial key things you need to do for acquisition, behavior and outcome. Big Data Digital Analytics Digital Marketing Marketing Tips Search Engine Marketing Social Media Voice of Customer Web Analytics Web Insights actionable web analytics best key performance indicators digital business optimization digital marketing strategies multi channel analysis

Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Identity is key because currently targeting capabilities far out-strip any organization's ability to take advantage of it. Advanced Analytics Big Data Digital Analytics Digital Marketing Marketing Tips Web Analytics actionable analytics attribution key performance indicators user experience

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

Clicks because in this case I'm more obsessed about performance marketing. Most businesses and Marketers have sub-optimal results from their Rent efforts when they are primarily conversion driven, primarily focused on performance marketing and primarily looking for short-term impact. In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. It is one complete representation of performance, usually illustrated in a table or a graph. So obviously the executives will want a dashboard module that represents search performance.

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

One key, absolutely key, reason is that it is not just a Do business. One of their three key areas of innovation and focus is Mobile. Or, if you prefer, picking the wrong key performance indicators. Once you have your marketing focus areas optimally aligned with their respective consideration stages, work with an Analysis Ninja inside your company/agency to identify the world's greatest metrics to measure performance in each stage.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. In turn, that will help you figure out where and how much to dig to understand performance. related to their performance.

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

Notice because the company performance is all in one row, it is much easier to see that their CPC year-over-year change is less than the category (something harder to see in the original version). In this case I had to decide what the key point was (this is the think part). The first slide showed the desktop and laptop performance for search traffic for puppies (real data below, just not that category!)… Put another way, company performance compared to two benchmarks.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

It helps you to amplify what’s proven to work, throw away what isn’t, and tweak the goal-posts when data indicates that they may be in the wrong place. While the process above might seem complex, we can simplify it to four key steps that any business of any size can apply to their analytics practice. So grab a piece of paper and write down three key business metrics you'd like to change. Measure performance. Measure performance. Measure performance.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

First go into your Facebook Ads Reports, then Facebook Campaigns, click on Reports, choose Advertising Performance as the Type, and select your promoted posts. Then drill down to look at each individual promoted post’s performance. Bonus: You can compare the performance across your Google+ and Twitter campaigns, and smile because you, dear reader, are doing very well on Facebook in terms of outcomes (now just find more relevant people to show ads to in that 950 million pile on FB!).

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. The above two make it very difficult to infer exactly what the performance is reflecting. It is a matter of which lens you want to look at your performance. %

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

Advanced Analytics Marketing Tips Web Metrics actionable web analytics key performance indicators social media marketingI am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to break the second part of the rule. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend.

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

Combine Results / Metrics Performance. #5. Combine Results / Metrics Performance. Web Analytics Web Metrics Advanced Analytics Digital Analytics actionable web analytics key performance indicators google analytics excellent analytics tipsFor the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent.

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

"Micro-Outcome Goal": Key Events. "Micro-Outcome Goal": Key Events. As you contrast sessions, goal 6 completions, and PSGV, you'll likely want to understand the performance of the content on your site as there is such disparity across sources. Do you have examples of how using goals transformed your ability to understand performance? If you don't have goals, you are not doing digital analytics.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Perform Recency, Frequency & Pan Session Analysis: Fall in Love with People not Page Views. #6. " That will lead to: "Awesome, I know exactly which critical few Key Performance Indicators I'll be showing in our dashboard." Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Look at the performance.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

This means that the key enabler of gorgeous analysis is your ability to ensure that for #1 your email campaigns are tagged correctly (with tracking parameters), for #2 your website landing pages are tagged completely (with the correct JavaScript tag) and finally, for #3 you’ve thought of the primary key that you need to pass into your backend database. IMHO this is a key measure of the quality of your email list, and of the effectiveness and relevance of your message.

Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Why not seek direct success indicators? Due to their inherent nature in most cases they make it very obvious that the performance you are looking at is good or bad. When you focus on their performance it will force you to materially change your website experience, customer relationships and business value.

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

Occam's Razor

It hopes to bring all the key metrics into one place (no more hunting and pecking!) One of the key ways in which we get relevant traffic to our websites is to have them properly indexed by Google / Bing / Baidu / Yandex. Search Engine Optimization is key. Very early in your analysis you want to establish a view of the dataset that gives you the end-to-end view of performance. Use performance of existing words / visitors. Look at past performance.

Sisu Optimizes Analytics with Machine Language for Actions & Decisions

David Menninger's Analyst Perspectives

Data teams and analysts start by creating common definitions of key performance indicators, which Sisu then utilizes to automatically test thousands of hypotheses to identify differences between groups.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

Here's a summary: When you cross-breed a bunch of metrics to produce a, I'm being charitable here, hybrid "simple number," the process, by design, hides insights, hinders the ability to understand performance and almost never allows the management team to identify root-causes. In their social presence each company wants more of the Engagement Rate, what insights can you derive about each company from Engagement Rate performance above?

KPIs vs. Metrics: 5 ways data analytics can help monitor performance

Phocas

Key Performance Indicators (KPIs), such as current revenue, are created to gauge performance. strategy management & performance executive data analytics business intelligence software KPIs and metricsWhat is the difference between KPIs and metrics?

Sisu Optimizes Analytics with Machine Learning for Actions & Decisions

David Menninger's Analyst Perspectives

Data teams and analysts start by creating common definitions of key performance indicators, which Sisu then utilizes to automatically test thousands of hypotheses to identify differences between groups.

5 important characteristics of an effective KPI

Phocas

Setting key performance indicators (KPIs) is one of the easiest ways to do this. Strategy, Management and Performance Job Role - ExecutiveFor a growing business to remain competitive, it’s important to regularly track how its company-wide goals are progressing.

KPI 130

Writing Business Cases: 6 Things You Should Know About Identifying Project Benefits

BA Learnings

So, if you’re a BA charged with preparing a business case or identifying benefits for one, here are some key facts about business case benefits to be aware of: Benefits tend to be phased in over a period of time.

What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. Key performance indicators are the most crucial metrics that serve as a compass for navigating the path forward on every marketing road map.

Your Definitive Guide To KPI Tracking By Utilizing Modern Software & Tools

Datapine Blog

Whatever your niche or industry, working with dynamic key performance indicators (KPIs) will empower you to track and improve your performance in a number of key areas, accelerating your commercial success in the process.

KPI 66

Why you need to track KPIs for manufacturing

3AG Systems

Image credit: Tom Fishburne Key performance indicators (KPIs) are specific measures of the success and health of a business, and if you don't have these crucial gauges or ignore them, you’re essentially flying blind.

Phocas BI vs QlikView business intelligence software

Phocas

Every year BARC, a leading analysis company, conducts the world’s largest survey comparing business intelligence software vendors across 34 criteria, or key performance indicators.

Scorecard vs Dashboard: How to Choose to Maximize Your Benefits?

FineReport

Scorecards use excellent visual effects to present key performance indicators (KPIs), which can help companies compare predicted targets with actual conditions to measure and manage business performance.

Performance Dashboard: Facilitate The Performance of Your Business

FineReport

How to effectively manage complex data indicators? Performance dashboard can help you deal with various business problems. What is a performance dashboard? Performance dashboard is mainly composed of two main entities, key performance indicators (KPI) and dimensions.

KPI Dashboard: Keys To Achieve Better Performance

FineReport

Have no idea how to select key performance indicators from piles of indicators? KPIs (Key performance indicators) are quantitative indicators used to measure the work performance of staff, being the foundation of an enterprise performance management system.

KPI 52

16 Top Hospital KPIs for 2021 Reporting

Insight Software

A hospital key performance indicator (KPI) is a quantifiable measure that monitors the quality of healthcare provided by the hospital and measures the overall success of the business. Financial Key Performance Indicators for Hospitals.

KPI 52

Top Five Financial KPIs for Utilities Industry

Jet Global

Key performance indicators have never been more important for those in the utilities industry. Utility companies also face increased competition, new regulations, changing technical requirements, rising costs, and other factors that complicate financial performance.

30 Best Manufacturing KPIs and Metric Examples for 2021 Reporting

Insight Software

An Operations Key Performance Indicator (KPI) or metric is a discrete measurement that a company uses to monitor and evaluate the efficiency of its day-to-day operations. Financial and operations managers will often use this measure as a leading indicator of market conditions.

5 Rules for Successful Success Metrics

Juice Analytics

key performance indicators (a.k.a Managers want a barometer of performance, a hammer to use on their subordinates, and a straightforward quantification of their business. Here’s an analytics truism: everyone wants a dashboard (a.k.a. KPIs), success metrics, scorecards).

30 Best Accounting KPIs and Metric Examples for 2021 Reporting

Insight Software

An accounting Key Performance Indicator (KPI) or metric is an explicitly defined and quantifiable measure that the accounting industry uses to gauge its overall long-term performance. If this value is increasing, it could indicate inefficiencies within the department.