Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
SEPTEMBER 24, 2012
First go into your Facebook Ads Reports, then Facebook Campaigns, click on Reports, choose Advertising Performance as the Type, and select your promoted posts. Then drill down to look at each individual promoted post’s performance. Bonus: You can compare the performance across your Google+ and Twitter campaigns, and smile because you, dear reader, are doing very well on Facebook in terms of outcomes (now just find more relevant people to show ads to in that 950 million pile on FB!).