Strategy is Unleashing the Potential of Enterprise Data

Corinium

Enterprises across the globe are waking up to the fact that data is an asset that requires its own strategy. Data StrategyThose that treat it as such are now seeing substantial returns on their investments.

Approaching an Artificial Intelligence (AI) Strategy while Accounting for Bias

Corinium

Approaching an Artificial Intelligence (AI) Strategy while Accounting for Bias. Datacon Africa DataCon Africa Insights

5 great Data Strategy Resources

Data Science 101

I am putting together some of my own resources on Data Strategy. What is a Data Strategy? – various definitions of a data strategy The 5 essential Components of a Data Strategy – a detailed whitepaper(PDF) from SAS How to Create a Successful Data Strategy – a detailed report from MIT How Do You Develop a Data Strategy (including 6 steps) – by Bernard Marr, He has created more data strategies than anyone, so his advice is rock-solid.

How pricing strategies work better with data analytics

Phocas

Every company must have a strategy to price their goods. Your pricing strategy is a fundamental component to your marketing process as pricing can increase sales or send customers to your competitors.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

Faster Innovation and Development with a Full-Stack AI Strategy

DataFloq

A full-stack AI strategy is the way forward and is being adopted by numerous organizations with their eyes on the future. The future is here and companies that have incorporated the latest innovations led by AI in their business processes are reaping the rewards. .

Strategy, Leadership, Culture & Innovation: Interview with Cary Correia, GE USA: Part 1

Corinium

See how Cary’s teams worked towards a data driven culture, the use of proactive and reactive analytics, and facilitating the most significant steps to move from strategy to execution.

Three strategies to improve the end-to-end customer experience

Corinium

In this ebook, you’ll discover three proven strategies for connecting disparate customer interactions into a seamless, personalized customer journey.

Lean Data Governance Strategies

TDAN

The goal of data governance is to ensure the quality, availability, integrity, security, and usability within an organization. The way that you go about this is up to you.

How Data Strategy and Machine Learning Intersect

TDAN

Big Data Blogs Big Data News, Articles, & Education Data Blogs Data Education Data Management Blogs Data Management News, Articles, & Education Data Strategy Blogs Data Strategy News, Articles, & Education Data Topics AI analytics artificial intelligence big data diaz machine learning

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Build an Analytics Strategy for an AI Driven Future with the Hybrid Cloud

DataFloq

As a proud Exasol partner I discussed the analytics strategy for an AI driven future with Helena Schwenk, the Market Intelligence Specialist at Exasol, and Mathias Golombek, the Chief Technology Officer for Exasol.

Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

As you accumulate more experience in your career, you’ll discover there are a cluster of simple strategies you can follow to pretty ruthlessly eliminate the riffraff and focus on the critical view. This is a clever strategy, I think you are going to love it.

The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

Top 18 Social Media KPIs & Metrics You Should Use For A Complete SM Strategy

datapine

By tracking and analyzing the right social media metrics, alongside marketing KPIs for your overall promotional strategy, you will be able to answer these questions with confidence, thereby enjoying long term success in a competitive digital environment.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

Big Data Is The Core Of Your Audience Targeting Strategy

Smart Data Collective

Unfortunately, this data is useless without a well-thought out strategy. The post Big Data Is The Core Of Your Audience Targeting Strategy appeared first on SmartData Collective. Big data is making it easier for marketers to make the most of their campaigns.

Strategies High-Performing Brands Use to Communicate Data

TDAN

Developing a PaaS Migration Strategy

Perficient Data & Analytics

In this blog we will look at the steps to create a migration strategy to PaaS including re-platforming legacy applications. Application migrations are often tied to a larger business-level, digital-transformation strategy.

Digital, Strategy and Design

Mark McDonald

In consulting terms, digital leaders activate build competency in strategy and design. Leaders place their need for strategy and design in high demand. Strategy and Design have much in common. Similarities between design and strategy drive much of this tension. Strategy involves determining the company’s intent. Strategy provides a perspective on where and how the company will win from the inside out. Is that a manifestation of a strategy or design bias?

Assessing and Fostering a Culture of Innovation

Speaker: Magnus Penker, CEO & Founder, Innovation360 Group

Driving Digital Strategy (Review)

DSI Analytics

Harvard’s Sunil Gupta, who has worked with top organizations around the globe, presents valuable lessons-learned in his recent book, Driving Digital Strategy: A Guide to Reimagining Your Business. The post Driving Digital Strategy (Review) appeared first on DSI Analytics.

How To Build A Modern & Effective Video Marketing Strategy

datapine

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Your business success hinges on the right video marketing strategy, the right production quality, and high-quality video with the right message.

Supercharge your data strategy

Data Insight

Businesses, regardless of their size, require a detailed level of thinking to understand the contextual relevance and how they can actually deliver on their customer strategy. By Carmen Vicelich, Data Insight CEO We’re now living in the age of the customer.

Grocery distributor uses data to justify quality service strategy

Phocas

Grocery wholesale distributors use networks for buying power and breadth of product range. F or many members of the Countrywide Food Service Network, d ata analytics is the new secret weapon to stay competitive.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Data Strategy at Strata Data Conf New York

Perficient Data & Analytics

And to accomplish this you need a data strategy. Here are four sessions to attend to learn more about the elements of a quality data strategy. Data Strategy Sessions at Strata. Companies today are working to adopt data-driven mind-sets, strategies, and cultures.

Data Strategy & Insights 2019: Reimagine To Reinvent

Srividya Sridharan

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted

Components of a Data Governance Strategy in Financial Services

Perficient Data & Analytics

In this post, I discuss the components needed to design a data governance strategy. A comprehensive program to manage data consists of a number of components: Data Strategy & Architecture.

More Brands Use AI Driven PPC Strategies For Optimal Exposure

Smart Data Collective

The Proliferation of AI in Google AdWords and Other PPC Strategies. PPC expert Loren Baker talked about some of the strategies that you can use to merge AI and PPC and SEO. Benefits of Using AI in Your PPC Strategy.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

6 Tips for Building a Training Data Strategy for Machine Learning

KDnuggets

These six recommendations will help you craft a successful strategy. Without a well-defined approach for collecting and structuring training data, launching an AI initiative becomes an uphill battle. 2019 Sep Opinions Advice Machine Learning Training Data

Five Steps for Building a Successful BI Strategy

Sisense

Every business needs a business intelligence strategy to take it forward. . As the Global Team Lead of BI Consultants at Sisense, I can say that the projects I’ve worked on where a BI strategy was involved, were more successful than projects without a strategy.

Why Local SEO Strategies Require AI Technology – Here’s Why

Smart Data Collective

You should know how to use AI to build an SEO strategy for a local business. Creating a Local SEO Strategy with AI. The post Why Local SEO Strategies Require AI Technology – Here’s Why appeared first on SmartData Collective. Artificial Intelligence SmartData Collective Exclusive AI AI Technology local seo seo seo strategiesAI barely played a role in the beginning of online search engines.

6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies. You should understand the different data-driven sales strategies to pursue. Best Marketing Strategies with Big Data.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

Streamlining your data assets: A strategy for the journey to AI

O'Reilly on Data

Continue reading Streamlining your data assets: A strategy for the journey to AI Dinesh Nirmal shares a data asset framework that incorporates current business structures and the elements you need for an AI-fluent data platform.

5 Ingenious Big Data Strategies To Skyrocket Email Marketing Conversions

Smart Data Collective

However, email marketing can still provide a high ROI when you use the right strategies and implement them properly. Consider implementing these advanced email marketing strategies with big data so that you can increase conversion rates in 2019. Customer Segmentation Strategies Work.

Go-To-Market Strategy in the Clouds

Perficient Data & Analytics

After more than four years as part of the management consulting team, I am now responsible for launching our go-to-market (GTM) strategy for our firm’s cloud services. I’ve embarked on a new journey with Perficient.

Data Professional Introspective: Why You Can’t Create an EDM Strategy

TDAN

Some countries successfully create long-term strategic plans, for examples China’s first 100-year plan was aimed at the elimination of extreme poverty by 2020. In 1980, there were 540 million people living in extreme poverty. By 2014, there were only 80 million.

Crucial KPIs for Your Growing Company: 7 Principles & 35 Metrics Every SMB Needs