Strategy is Unleashing the Potential of Enterprise Data

Corinium

Enterprises across the globe are waking up to the fact that data is an asset that requires its own strategy. Data StrategyThose that treat it as such are now seeing substantial returns on their investments.

Why Tech Needs A Brand Strategy

DataFloq

In the tech industry, not many businesses consider their brand strategy too profoundly. A brand strategy focuses on promoting the company's image to the consumer. Tech companies need a brand strategy because they're trying to connect their userbase to their product. Strategy

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Automation strategies for mid-market businesses

Phocas

When incorporated into a business strategy, employees get more done, in the same amount of time, allowing them to focus on the important objectives of their role. Business Intelligence Basics Job Role - IT Strategy, Management and Performance

Why is Customer Experience the New Marketing Strategy?

DataFloq

Strategy?Many Many businesses work day in day out to devise strategies that could help them to get better traction in their businesses. Nowadays, many businesses are giving importance to devise a strategy where customers are given the first preference. Strategy

Future-Proofing Your Information Governance Strategy

Speaker: Crystal Cao, Lindsey Simon & Lisa Ripley

Join Onna and experts from Quip, Airbnb, and Oracle for this live webinar as they dive into proactive data deletion policies, retention strategies, and legal hold practices that are essential to a modern enterprise information governance strategy.

Secrets to Data Strategy Success from Data Champions Online Europe

Corinium

How businesses are advancing their data strategies, improving data governance and launching successful analytics platforms emerged as key themes at May’s Data Champions Online, Europe digital event Three key themes emerged as 17 of Europe’s top data leaders shared the secrets of their success with more than 250 attendees at this insight-packed five-day event.

Approaching an Artificial Intelligence (AI) Strategy while Accounting for Bias

Corinium

Approaching an Artificial Intelligence (AI) Strategy while Accounting for Bias. Datacon Africa DataCon Africa Insights

Lean Data Governance Strategies

TDAN

The goal of data governance is to ensure the quality, availability, integrity, security, and usability within an organization. The way that you go about this is up to you.

Data Strategy Creation – A Roadmap

Peter James Thomas

Data Strategy creation is one of the main pieces of work that I have been engaged in over the last decade [1]. In my last article, Measuring Maturity , I wrote about Data Maturity and how this relates to both Data Strategy and a Data Capability Review. data strategy roadmap

Use a business intelligence strategy to prepare for supply chain disruption

Phocas

A business intelligence strategy is instrumental in helping affected companies recalibrate and adjust. Leaders with clear visibility into their suppliers can review inventory levels and devise strategies to appease the customer base.

5 Surefire Fraud Prevention Strategies to Safeguard Your Business

DataFloq

A rising number of fraudulent cases throughout the businesses has made it mandatory to implement fraud prevention and detection strategies, thus boosting the global fraud detection and prevention market. Here are a few strategies to safeguard your business mitigating the risks of fraud:1.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Statistics Changing Marketing Strategies

TDAN

When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement in technologies. Today, nearly everyone has a mobile phone or another smart mobile device with them at all times.

5 great Data Strategy Resources

Data Science 101

I am putting together some of my own resources on Data Strategy. What is a Data Strategy? – various definitions of a data strategy The 5 essential Components of a Data Strategy – a detailed whitepaper(PDF) from SAS How to Create a Successful Data Strategy – a detailed report from MIT How Do You Develop a Data Strategy (including 6 steps) – by Bernard Marr, He has created more data strategies than anyone, so his advice is rock-solid.

How pricing strategies work better with data analytics

Phocas

Every company must have a strategy to price their goods. Your pricing strategy is a fundamental component to your marketing process as pricing can increase sales or send customers to your competitors.

Scaling Your Data Strategy

KDnuggets

This article presents a particular vision for a cohesive data strategy for addressing large-scale problems with data-driven solutions, based on prior professional experiences. 2020 Mar Opinions Data Science Scalability Strategy

Free Data Strategy Email Course

Data Science 101

I call this a data strategy. I just released a free Data Strategy Email Course. Data Strategy course email freeAre you an organization new to data science? Trying to implement the latest methods in Artificial Intelligence might not be the best way to start.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Strategy, Leadership, Culture & Innovation: Interview with Cary Correia, GE USA: Part 1

Corinium

See how Cary’s teams worked towards a data driven culture, the use of proactive and reactive analytics, and facilitating the most significant steps to move from strategy to execution.

Three strategies to improve the end-to-end customer experience

Corinium

In this ebook, you’ll discover three proven strategies for connecting disparate customer interactions into a seamless, personalized customer journey.

How Data Strategy and Machine Learning Intersect

TDAN

Big Data Blogs Big Data News, Articles, & Education Data Blogs Data Education Data Management Blogs Data Management News, Articles, & Education Data Strategy Blogs Data Strategy News, Articles, & Education Data Topics AI analytics artificial intelligence big data diaz machine learning

How To Build A Modern & Effective Video Marketing Strategy

datapine

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Your business success hinges on the right video marketing strategy, the right production quality, and high-quality video with the right message.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Using Data Privacy to Scale Up Your Governance Strategy

TDAN

It’s a data-driven and digital world out there! Information is one of the most important strategic assets of an organization. The exponential growth of information [Big Data Statistics 2020] makes data governance a key priority for every organization.

The peterjamesthomas.com Data Strategy Hub

Peter James Thomas

Today we launch a new on-line resource, The Data Strategy Hub. This presents some of the most popular Data Strategy articles on this site and will expand in coming weeks to also include links to articles and other resources pertaining to Data Strategy from around the Internet.

Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

As you accumulate more experience in your career, you’ll discover there are a cluster of simple strategies you can follow to pretty ruthlessly eliminate the riffraff and focus on the critical view. This is a clever strategy, I think you are going to love it.

Moving AI From Experiment to Enterprise Strategy

Dataiku

Enterprise AI is the ability to embed AI methodology into the very core of an organization’s data strategy, including every process and aspect of business. This blog post summarizes some strategies from IDC around Enterprise AI and steps organizations can take to get there.

Serverless and Containers: How to Choose the Right Application Strategy

Speaker: Tolga Tarhan, Senior Vice President, GM AWS Services at Onica

When it comes to the modern tech stack, one of the fastest changing areas is around containers, serverless, and choosing the ideal path to cloud native computing. How do you as a technology leader point your team in the right direction, especially given how quickly this is evolving?

Developing a Cloud Adoption Strategy in Healthcare

Perficient Data & Analytics

In my last blog of this series, I examine how to develop a cloud adoption strategy and best practices. Three steps to cloud journey: Establish Strategy and Goals: Help engage senior members of IT and business leaders to understand all aspects of cloud and multiple options and approaches.

Data Strategy in a Working from Home Climate

Peter James Thomas

In my last article, Data Strategy Creation – A Roadmap , I hopefully gave some sense of the complexities involved in developing a commercially focussed Data Strategy. My first task was to develop an International Data Strategy. data strategy pandemic working from home

Data Outsourcing Strategies Can Skyrocket Your Website Brand

Smart Data Collective

You can also expand your business and your brand and take it international with the right combination of a great website and a data-driven marketing strategy. Bringing Big Data into the Fray with Your Marketing Strategy. Big data is invaluable for leveraging your brand assets.

Upgrade you Data (and Analytics) Strategy – Now!

Andrew White

The main angle was from the point of view of a university, but the point was related to business too: They (strategies) take too long to draft or define. Most of these strategies were effectively based on faith, hope, and charity. It is this: “ Strategy is learning by doing ”.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Enterprise data strategy: the right way to the cloud

Cloudera

Thankfully, they hold true, provided organizations use cloud the right way, leading with an enterprise data strategy. Lead with an Enterprise Data Strategy. Data is a strategic asset and one that demands its own strategy, namely an Enterprise Data Strategy.

Is Your AI Strategy Haunted?

Perficient Data & Analytics

Many enterprises set out with good intentions to transform their organizations with AI, but fail to deliver without a strong AI Strategy in place. A good AI strategy will take all of your organization’s use cases into account and figure out how you want to transform your business.

Driving Digital Strategy (Review)

DSI Analytics

Harvard’s Sunil Gupta, who has worked with top organizations around the globe, presents valuable lessons-learned in his recent book, Driving Digital Strategy: A Guide to Reimagining Your Business. The post Driving Digital Strategy (Review) appeared first on DSI Analytics.

How to Build an Outcomes-Focused Data Strategy

Sisense

I recommend starting your data strategy with a right-to-left approach, focusing on the desired business outcomes first, instead of the data, to support those outcomes,” says Charles Holive, Sisense Managing Director of Data Monetization and Strategy Consulting.

Microservices: The Dark Side

Speaker: Prem Chandrasekaran

A few years ago, Barclays embarked on a journey to migrate its legacy services to a modern tech stack with the objective of achieving a high level of scale, resilience, and reliability. During the incremental, iterative move towards an ecosystem of focused, distributed services, it’s fair to say that the company discovered the challenges of distributing objects. Join us for an episode you can’t miss if you’re finding it a lot harder to architect in practice than in theory, and learn how you can shed light on the dark side of microservices.

Top 18 Social Media KPIs & Metrics You Should Use For A Complete SM Strategy

datapine

By tracking and analyzing the right social media metrics, alongside marketing KPIs for your overall promotional strategy, you will be able to answer these questions with confidence, thereby enjoying long term success in a competitive digital environment.

Big Data Is The Core Of Your Audience Targeting Strategy

Smart Data Collective

Unfortunately, this data is useless without a well-thought out strategy. The post Big Data Is The Core Of Your Audience Targeting Strategy appeared first on SmartData Collective. Big data is making it easier for marketers to make the most of their campaigns.

Digital, Strategy and Design

Mark McDonald

In consulting terms, digital leaders activate build competency in strategy and design. Leaders place their need for strategy and design in high demand. Strategy and Design have much in common. Similarities between design and strategy drive much of this tension. Strategy involves determining the company’s intent. Strategy provides a perspective on where and how the company will win from the inside out. Is that a manifestation of a strategy or design bias?

The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.