Expert insights. Personalized for you.
This is what makes the casino industry a great use case for prescriptive analytics technologies and applications. The need for prescriptive analytics. Prescriptive analytics is the area of business analytics (BA) dedicated to finding the best course of action for a given situation. Benefits of prescriptive analytics. Advanced analytics are enabling some casinos to identify each gaming facility’s performance in real-time. MORE
Workforce Analytics – What is its need for companies. Workforce Analytics in simple terms can be defined as an advanced set of software and methodology tools that measures, characterizes, and organizes sophisticated employee data and these tools helps in understanding the employee performance in a logical way. Human resource leaders are using workforce analytics under various forms such as predictive and prescriptive analytics. MORE
Prescriptive analytics offers healthcare decision makers the opportunity to influence optimal future outcomes. Based on decision optimization technology, these capabilities allow users to not just recommend the best course of action for patients or providers, they also enable comparison of multiple “what-if” scenarios to assess the impact of choosing one action over another MORE
Prescriptive Analytics. Automation & Augmented Analytics. Augmented analytics uses artificial intelligence to process data and prepare insights based on them. MORE
Our BI Best Practices demystify the analytics world and empower you with actionable how-to guidance. Data visualization and visual analytics are two terms that come up a lot when new and experienced analytics users alike delve into the world of data in their quest to make smarter decisions. MORE
When during this process, though, should data executives get either predictive or prescriptive? Is there a time when both analytics approaches should be used in unison? MORE
Industry Perspective Predictive Analytics BI & Analytics Artificial Intelligence Prescriptive Analytics Automation Solution Review automated machine learning Optimizationby Jen Underwood. Why didn’t I think of that? Sometimes we get caught up in our day-to-day lives and don’t stop to see if we are solving the right, bigger picture problems. That’s. Read More. MORE
Companies use predictive analytics to forecast future events based on past data. Predictive analytics involves data mining, statistics, and machine learning. The predictive analytics process. Like all analytical endeavors, prediction begins with planning. Teams scope out the needs of each business unit that’s involved, such as product, marketing, customer support, or analytics. ” Need help launching analytics? Predictive analytics challenges. MORE
Despite advances made in EHRs of late, they, unfortunately, do not provide advanced analytics or intelligent search for that matter. Together in tandem with MetiStream, a healthcare analytics software company, Cloudera addresses many of these challenges. We recently announced the availability of MetiStream Ember on top of Cloudera, which offers an end-to-end interactive analytics platform specifically for the healthcare and life sciences industries. MORE
As any financial services executive knows, improving business results with precise, timely decisions is much harder than it looks MORE
Where descriptive analytics reveals what has happened in the past, prescriptive analytics delivers insight into optimizing future decisions. As data-driven organizations mature, they will begin to apply prescriptive analytics. Tableau Excel BI & Analytics Prescriptive Analytics Qlikby Jen Underwood. Read More. MORE
Data can be used to build descriptive models (hindsight), or diagnostic models (oversight), or correlation-based predictive models (foresight), or causal prescriptive models (insight). b) Diagnostic Analytics – What is happening? c) Predictive Analytics – What will happen? MORE
Given that the average enterprise company now has 15-19 HR systems feeding it information and 85% of leaders say that people analytics are very important to the future of HR, this clearly has to change! To understand all this, let’s dig into the BI continuum, understand who benefits from people analytics, and learn some best practices for success on your people analytics journey. The HR analytics continuum. Operational analytics. Strategic analytics. MORE
They also aren’t built to integrate new technologies such as artificial intelligence and deep learning tools, which can move business to continuous intelligence and from predictive to prescriptive analytics. MORE
This article was submitted as part of Analytics Vidhya’s Internship Challenge. Introduction “What are the different branches of analytics?” The post A Practical Introduction to Prescriptive Analytics (with Case Study in R) appeared first on Analytics Vidhya. Business Analytics Data Science R data science prescriptive analytics” Most of us, when we’re. MORE
Fortunately, advances in analytic technology have made the ability to see reliably into the future a reality. Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior. The vast majority of financial services companies use the data within their applications for what is called “ Descriptive Analytics.” MORE
In this blog post, we’ll share real-world stories of how decision optimization technology delivers prescriptive analytics capabilities and opens the door to operational efficiency. We will also introduce you to the IBM data science and AI platform solutions that can deliver operational efficiency that satisfies the business MORE
The rise of self-service analytics democratized the data product chain. Suddenly advanced analytics wasn’t just for the analysts. The analytics trends in data quality grew greatly this past year. 4) Predictive And Prescriptive Analytics Tools. Augmented Analytics. MORE
At first glance, reports and analytics may look similar – lots of charts, graphs, trend lines, tables, statistics derived from data. Reports VS Analytics. Definitions : Reporting vs Analytics. Analytics Example: DuPont Analysis(by FineReport). Reports or Analytics? MORE
Data science is a more in-depth, detailed way of analysing data than data analytics. It is also useful for prescriptive analytics, intelligent models capable of making their own. Data science is one of the most exciting emerging fields. As we will see throughout the course of this article it is increasingly becoming an important part of a company’s future. First, we will explain, in simple terms, how data science works and how it can be applied to unstructured data sets. MORE
In today’s organizations, the role of financial controlling or FP&A is not only to provide financial insights so business partners can make better decisions, but it is also to lead the way towards a more mature use of analytics technology including predictive analytics for sales forecasting. Predictive Analytics – a Priority for FP&A. Predictive Analytics for Sales Forecasting. Addressing the Trust Question in Predictive Analytics. MORE
From reporting to visualised dashboard to predictive analytics. We know that by designing self-learning programs, we are in a position to provide prescriptive analytics. Some prescriptive analytics based on known parameters were always a part of ERP or BI offering. For example, a maintenance manager of a machine shop can get a predictive analytic message for early maintenance based on the parameters for use. MORE
If you are curious about the difference and similarities between them, this article will unveil the mystery of business intelligence vs. data science vs. data analytics. Definition: BI vs Data Science vs Data Analytics. What is Data Analytics? MORE
Now, we will take a deeper look into AI, Machine learning and other trending technologies and the evolution of data analytics from descriptive to prescriptive. Analytic Evolution in Enterprise Performance Management. First-generation EPM software tools enabled normal business users to view their data from various angles and store it safely in a database specialized for flexible planning, analytics, and reporting. This is known as prescriptive analytics. MORE
Advanced Analytics is the new frontier of competition and business success. With the growth of self-serve, Augmented Analytics , business executives can consider another alternative to complement existing data scientist staff or help fill the void of data experts in a smaller business. MORE
I wrote an extensive piece on the power of graph databases, linked data, graph algorithms, and various significant graph analytics applications. I publish this in its original form in order to capture the essence of my point of view on the power of graph analytics. MORE
For illustration, here is an example of one category of use cases: predictive analytics on real-time (perhaps streaming) business data. and analytics information (what insights do the patterns in the data encode?). Analytics product development. Edge analytics. MORE
Over the past few years, BI software has evolved into three essential areas, namely Descriptive analytics, Predictive Analytics, and Prescriptive analytics. Data is at the core of nearly every business that helps you understand and improve business processes. In this modern era ruled by data, AI is evolving into a significant driver that shapes the day-to-day business process and Business Intelligence decision making. MORE
By implementing a full complement of IBM Analytics solutions, and integrating IBM Cognos Analytics with the client’s Salesforce CRM solution, the client gained deeper insights into its customers. the Salesforce application lets both headquarters and franchisees run business reports directly,” explained Sirius Big Data Business and Analytics Practice Director Chad Knutson. establishing a foundation for future predictive and prescriptive analytics. MORE
Prescriptive analytics helps identify the best course of action that can enable businesses to achieve organizational goals. Although figuring out what you should do is a crucial aspect of business, the value of prescriptive analytics is often missed. Read on to understand what prescriptive analytics is, how it relates to predictive analytics, and why it is critical to businesses today MORE
Process millions of real-time messages per second to feed into your data lake or for immediate streaming analytics. Streaming Analytics – Analyze millions of streams of data in real-time using advanced techniques such as aggregations, time-based windowing, content-filtering etc., to generate key insights and actionable intelligence for predictive and prescriptive analytics. MORE
The common understanding of the world is that one should use predictive and prescriptive data on big data. A vast amount of data, classified and grouped, running analytics to predict what will be the next event that one or more elements of the group will take. Predictive analytics like this allows pushing of right products to e-commerce shoppers. This is a small note on small data. I hope it has a big impact. MORE
Thank you for joining us for part two of our discussion around data, analytics and machine learning within the Financial Service Sector Dr. Harmon. Prescriptive analytics provides decision-makers with thousands of potential future scenarios. MORE
The determination of winners and losers in the data analytics space is a much more dynamic proposition than it ever has been. But more significant has been the acceleration in the number of dynamic, real-time data sources and corresponding dynamic, real-time analytics applications. MORE
Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Mobile Analytics. MORE
Data can be used to build descriptive models (hindsight), or diagnostic models (oversight), or correlation-based predictive models (foresight), or causal prescriptive models (insight). b) Diagnostic Analytics – What is happening? c) Predictive Analytics – What will happen? MORE
Transform Your Culture with Analytics Translators and Citizen Data Scientists! This role is known as an ‘ Analytics Translator ’. Analytics Translators bridge the gap between IT, data scientists and business users, and move initiatives forward by acting as a liaison and topic expert to help the organization focus on the right things to achieve its goals. Citizen Data Scientists play a crucial role in day-to-day analysis and decision-making, using augmented analytics tools. MORE
From artificial intelligence and machine learning to blockchains and data analytics, big data is everywhere. They can use predictive, descriptive and prescriptive analytics to help CSCOs turn metrics into insights for better decision-making. Knowledge of data analytics tools like SAS, R and SPSS can also help software developers find competitive and lucrative careers. From the tech industry to retail and finance, big data is encompassing the world as we know it. MORE
Prescriptive analytics helps companies see where process improvements could have the biggest, most immediate impact on their bottom line Today's manufacturing organizations operate in a dynamic environment characterized by increased complexity and uncertainty. The financial performance of manufacturers hinges on their ability to rapidly adapt to constantly-changing conditions, from demand fluctuations to delivery challenges while managing production costs efficiently. MORE
No-SQL databases can still be hard to actually analyze your data because of so many of the analytic approaches and techniques used by data analysts and data scientists. There are more advanced use cases, including predictive/prescriptive analytics, trigger notifications and granular security. MORE
The private sector already very successfully uses data analytics and machine learning not only to realise efficiency gains but also – even more importantly – to create completely new services and business models. In the nonprofit sector, early applications of data analytics and machine learning have mostly focused on improving fundraising and marketing. Gain improved intelligence on operating context and needs through expanded use of descriptive analytics techniques. MORE
Instead of feeding analytics into decades-old, people-bound processes, they’ll increasingly be feeding the results to robots that augment strategic, decision-driven brain processes for executives and knowledge workers. Today, AI-cleaned and -integrated data enables industrial-strength predictive analytics. Predictive analytics is fast becoming a standard feature in enterprises, just as collision avoidance is a basic feature in self-driving cars. MORE
This is what makes the casino industry a great use case for prescriptive analytics technologies and applications. The need for prescriptive analytics. Prescriptive analytics is the area of business analytics (BA) dedicated to finding the best course of action for a given situation. Benefits of prescriptive analytics. Advanced analytics are enabling some casinos to identify each gaming facility’s performance in real-time. MORE
Prescriptive Analytics Related Topics Jen Underwood
APRIL 11, 2019
Where descriptive analytics reveals what has happened in the past, prescriptive analytics delivers insight into optimizing future decisions. As data-driven organizations mature, they will begin to apply prescriptive analytics. Tableau Excel BI & Analytics Prescriptive Analytics Qlikby Jen Underwood. Read More.
Analytics Vidhya
MAY 9, 2019
This article was submitted as part of Analytics Vidhya’s Internship Challenge. Introduction “What are the different branches of analytics?” The post A Practical Introduction to Prescriptive Analytics (with Case Study in R) appeared first on Analytics Vidhya. Business Analytics Data Science R data science prescriptive analytics” Most of us, when we’re.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Dataiku
NOVEMBER 4, 2020
When during this process, though, should data executives get either predictive or prescriptive? Is there a time when both analytics approaches should be used in unison?
IBM Big Data Hub
APRIL 8, 2019
Prescriptive analytics helps identify the best course of action that can enable businesses to achieve organizational goals. Although figuring out what you should do is a crucial aspect of business, the value of prescriptive analytics is often missed. Read on to understand what prescriptive analytics is, how it relates to predictive analytics, and why it is critical to businesses today
Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale
Learn from data and analytics leaders at Verizon, Snowflake, EverQuote, and Affinity Federal Credit Union about how to foster a data literate culture while scaling data access and self-service analysis across your organization using a semantic layer.
BizAcuity
AUGUST 26, 2019
This is what makes the casino industry a great use case for prescriptive analytics technologies and applications. The need for prescriptive analytics. Prescriptive analytics is the area of business analytics (BA) dedicated to finding the best course of action for a given situation. Benefits of prescriptive analytics. Advanced analytics are enabling some casinos to identify each gaming facility’s performance in real-time.
IBM Big Data Hub
OCTOBER 11, 2018
Prescriptive analytics offers healthcare decision makers the opportunity to influence optimal future outcomes. Based on decision optimization technology, these capabilities allow users to not just recommend the best course of action for patients or providers, they also enable comparison of multiple “what-if” scenarios to assess the impact of choosing one action over another
BizAcuity
AUGUST 26, 2019
This is what makes the casino industry a great use case for prescriptive analytics technologies and applications. The need for prescriptive analytics. Prescriptive analytics is the area of business analytics (BA) dedicated to finding the best course of action for a given situation. Benefits of prescriptive analytics. Advanced analytics are enabling some casinos to identify each gaming facility’s performance in real-time.
IBM Big Data Hub
AUGUST 9, 2018
As any financial services executive knows, improving business results with precise, timely decisions is much harder than it looks
Jen Underwood
NOVEMBER 12, 2019
Industry Perspective Predictive Analytics BI & Analytics Artificial Intelligence Prescriptive Analytics Automation Solution Review automated machine learning Optimizationby Jen Underwood. Why didn’t I think of that? Sometimes we get caught up in our day-to-day lives and don’t stop to see if we are solving the right, bigger picture problems. That’s. Read More.
IBM Big Data Hub
NOVEMBER 20, 2019
In this blog post, we’ll share real-world stories of how decision optimization technology delivers prescriptive analytics capabilities and opens the door to operational efficiency. We will also introduce you to the IBM data science and AI platform solutions that can deliver operational efficiency that satisfies the business
DataFloq
JULY 21, 2019
Over the past few years, BI software has evolved into three essential areas, namely Descriptive analytics, Predictive Analytics, and Prescriptive analytics. Data is at the core of nearly every business that helps you understand and improve business processes. In this modern era ruled by data, AI is evolving into a significant driver that shapes the day-to-day business process and Business Intelligence decision making.
FineReport
JULY 28, 2021
If you are curious about the difference and similarities between them, this article will unveil the mystery of business intelligence vs. data science vs. data analytics. Definition: BI vs Data Science vs Data Analytics. What is Data Analytics?
|
DataFloq
OCTOBER 29, 2019
Data science is a more in-depth, detailed way of analysing data than data analytics. It is also useful for prescriptive analytics, intelligent models capable of making their own. Data science is one of the most exciting emerging fields. As we will see throughout the course of this article it is increasingly becoming an important part of a company’s future. First, we will explain, in simple terms, how data science works and how it can be applied to unstructured data sets.
Rocket-Powered Data Science
MARCH 19, 2021
The determination of winners and losers in the data analytics space is a much more dynamic proposition than it ever has been. But more significant has been the acceleration in the number of dynamic, real-time data sources and corresponding dynamic, real-time analytics applications.
Cloudera
AUGUST 25, 2020
Thank you for joining us for part two of our discussion around data, analytics and machine learning within the Financial Service Sector Dr. Harmon. Prescriptive analytics provides decision-makers with thousands of potential future scenarios.
Datapine Blog
DECEMBER 4, 2019
Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Mobile Analytics.
Datapine Blog
NOVEMBER 27, 2019
The rise of self-service analytics democratized the data product chain. Suddenly advanced analytics wasn’t just for the analysts. The analytics trends in data quality grew greatly this past year. 4) Predictive And Prescriptive Analytics Tools. Augmented Analytics.
Rocket-Powered Data Science
MARCH 10, 2020
I wrote an extensive piece on the power of graph databases, linked data, graph algorithms, and various significant graph analytics applications. I publish this in its original form in order to capture the essence of my point of view on the power of graph analytics.
FineReport
MARCH 2, 2021
At first glance, reports and analytics may look similar – lots of charts, graphs, trend lines, tables, statistics derived from data. Reports VS Analytics. Definitions : Reporting vs Analytics. Analytics Example: DuPont Analysis(by FineReport). Reports or Analytics?
Kirk Borne
MARCH 20, 2020
For illustration, here is an example of one category of use cases: predictive analytics on real-time (perhaps streaming) business data. and analytics information (what insights do the patterns in the data encode?). Analytics product development. Edge analytics.
Sirius Computer Solutions
MARCH 22, 2019
By implementing a full complement of IBM Analytics solutions, and integrating IBM Cognos Analytics with the client’s Salesforce CRM solution, the client gained deeper insights into its customers. the Salesforce application lets both headquarters and franchisees run business reports directly,” explained Sirius Big Data Business and Analytics Practice Director Chad Knutson. establishing a foundation for future predictive and prescriptive analytics.
Sirius Computer Solutions
SEPTEMBER 15, 2020
They also aren’t built to integrate new technologies such as artificial intelligence and deep learning tools, which can move business to continuous intelligence and from predictive to prescriptive analytics.
Jedox
JULY 31, 2018
Now, we will take a deeper look into AI, Machine learning and other trending technologies and the evolution of data analytics from descriptive to prescriptive. Analytic Evolution in Enterprise Performance Management. First-generation EPM software tools enabled normal business users to view their data from various angles and store it safely in a database specialized for flexible planning, analytics, and reporting. This is known as prescriptive analytics.
Mixpanel on Data
DECEMBER 4, 2018
Companies use predictive analytics to forecast future events based on past data. Predictive analytics involves data mining, statistics, and machine learning. The predictive analytics process. Like all analytical endeavors, prediction begins with planning. Teams scope out the needs of each business unit that’s involved, such as product, marketing, customer support, or analytics. ” Need help launching analytics? Predictive analytics challenges.
FineReport
FEBRUARY 23, 2020
No-SQL databases can still be hard to actually analyze your data because of so many of the analytic approaches and techniques used by data analysts and data scientists. There are more advanced use cases, including predictive/prescriptive analytics, trigger notifications and granular security.
Smarten
JUNE 2, 2017
From reporting to visualised dashboard to predictive analytics. We know that by designing self-learning programs, we are in a position to provide prescriptive analytics. Some prescriptive analytics based on known parameters were always a part of ERP or BI offering. For example, a maintenance manager of a machine shop can get a predictive analytic message for early maintenance based on the parameters for use.
Smarten
FEBRUARY 11, 2019
Transform Your Culture with Analytics Translators and Citizen Data Scientists! This role is known as an ‘ Analytics Translator ’. Analytics Translators bridge the gap between IT, data scientists and business users, and move initiatives forward by acting as a liaison and topic expert to help the organization focus on the right things to achieve its goals. Citizen Data Scientists play a crucial role in day-to-day analysis and decision-making, using augmented analytics tools.
Kirk Borne
MAY 27, 2020
Data can be used to build descriptive models (hindsight), or diagnostic models (oversight), or correlation-based predictive models (foresight), or causal prescriptive models (insight). b) Diagnostic Analytics – What is happening? c) Predictive Analytics – What will happen?
Kirk Borne
MAY 27, 2020
Data can be used to build descriptive models (hindsight), or diagnostic models (oversight), or correlation-based predictive models (foresight), or causal prescriptive models (insight). b) Diagnostic Analytics – What is happening? c) Predictive Analytics – What will happen?
BizAcuity
MARCH 8, 2019
Workforce Analytics – What is its need for companies. Workforce Analytics in simple terms can be defined as an advanced set of software and methodology tools that measures, characterizes, and organizes sophisticated employee data and these tools helps in understanding the employee performance in a logical way. Human resource leaders are using workforce analytics under various forms such as predictive and prescriptive analytics.
Smarten
AUGUST 8, 2017
The common understanding of the world is that one should use predictive and prescriptive data on big data. A vast amount of data, classified and grouped, running analytics to predict what will be the next event that one or more elements of the group will take. Predictive analytics like this allows pushing of right products to e-commerce shoppers. This is a small note on small data. I hope it has a big impact.
Smarten
FEBRUARY 27, 2020
Advanced Analytics is the new frontier of competition and business success. With the growth of self-serve, Augmented Analytics , business executives can consider another alternative to complement existing data scientist staff or help fill the void of data experts in a smaller business.
Cloudera
MARCH 2, 2018
The private sector already very successfully uses data analytics and machine learning not only to realise efficiency gains but also – even more importantly – to create completely new services and business models. In the nonprofit sector, early applications of data analytics and machine learning have mostly focused on improving fundraising and marketing. Gain improved intelligence on operating context and needs through expanded use of descriptive analytics techniques.
Jedox
JANUARY 29, 2019
In today’s organizations, the role of financial controlling or FP&A is not only to provide financial insights so business partners can make better decisions, but it is also to lead the way towards a more mature use of analytics technology including predictive analytics for sales forecasting. Predictive Analytics – a Priority for FP&A. Predictive Analytics for Sales Forecasting. Addressing the Trust Question in Predictive Analytics.
Tamr
OCTOBER 24, 2019
Instead of feeding analytics into decades-old, people-bound processes, they’ll increasingly be feeding the results to robots that augment strategic, decision-driven brain processes for executives and knowledge workers. Today, AI-cleaned and -integrated data enables industrial-strength predictive analytics. Predictive analytics is fast becoming a standard feature in enterprises, just as collision avoidance is a basic feature in self-driving cars.
Cloudera
FEBRUARY 4, 2019
Process millions of real-time messages per second to feed into your data lake or for immediate streaming analytics. Streaming Analytics – Analyze millions of streams of data in real-time using advanced techniques such as aggregations, time-based windowing, content-filtering etc., to generate key insights and actionable intelligence for predictive and prescriptive analytics.
Smart Data Collective
OCTOBER 14, 2019
From artificial intelligence and machine learning to blockchains and data analytics, big data is everywhere. They can use predictive, descriptive and prescriptive analytics to help CSCOs turn metrics into insights for better decision-making. Knowledge of data analytics tools like SAS, R and SPSS can also help software developers find competitive and lucrative careers. From the tech industry to retail and finance, big data is encompassing the world as we know it.
Smart Data Collective
NOVEMBER 24, 2020
Prescriptive Analytics. Automation & Augmented Analytics. Augmented analytics uses artificial intelligence to process data and prepare insights based on them.
Sisense
JUNE 30, 2020
Our BI Best Practices demystify the analytics world and empower you with actionable how-to guidance. Data visualization and visual analytics are two terms that come up a lot when new and experienced analytics users alike delve into the world of data in their quest to make smarter decisions.
Birst BI
OCTOBER 30, 2018
Fortunately, advances in analytic technology have made the ability to see reliably into the future a reality. Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior. The vast majority of financial services companies use the data within their applications for what is called “ Descriptive Analytics.”
Cloudera
JULY 18, 2018
Despite advances made in EHRs of late, they, unfortunately, do not provide advanced analytics or intelligent search for that matter. Together in tandem with MetiStream, a healthcare analytics software company, Cloudera addresses many of these challenges. We recently announced the availability of MetiStream Ember on top of Cloudera, which offers an end-to-end interactive analytics platform specifically for the healthcare and life sciences industries.
Sisense
OCTOBER 27, 2020
Given that the average enterprise company now has 15-19 HR systems feeding it information and 85% of leaders say that people analytics are very important to the future of HR, this clearly has to change! To understand all this, let’s dig into the BI continuum, understand who benefits from people analytics, and learn some best practices for success on your people analytics journey. The HR analytics continuum. Operational analytics. Strategic analytics.
63 
Let's personalize your content