DataKitchen

JANUARY 4, 2021

The post Data-driven 2021: Predictions for a new year in data, analytics and AI first appeared on DataKitchen. News News / PR

Data-driven 286

Data-driven Data Analytics Analytics 286

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

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Data-driven Marketing Strategy Advertising 90

Corinium

JUNE 20, 2019

Airlines are sitting on a huge base of customer data. Due to these reasons, in the diagram, data is shown as the central piece combining the different dimensions of the digital triangle. Customized Products - Once you have gathered sufficient customer footprint, the value is generated by using this data to customize the products that your customer requires. Similarly, health insurance companies could gather more data about their customers and customize the premium.

Digital Transformation 174

Digital Transformation Data-driven Insurance ROI 174

Smart Data Collective

FEBRUARY 24, 2021

Data-driven businesses are finding a number of great strategies that have proven to be remarkably effective. There are a number of tools that use big data to help them improve their business models. Many big data tools are a lot more complicated to learn.

Data-driven 88

Data-driven Optimization IT Strategy 88

Advertiser: ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Data-driven

Phocas

OCTOBER 26, 2020

The company is owned and run by Rohan Salisbury, a wholesaler who is data-driven. He'd never run a business without Phocas data analytics, especially from the sales analysis point of view.

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Data-driven Data Analytics Marketing Sales 153

Smart Data Collective

DECEMBER 11, 2020

Big data is changing the future of software development in countless ways. Towards Data Science talked about some of the biggest changes that big data has created in this rapidly evolving field. Big Data is Changing the Future of Software Development.

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Data-driven Software Big Data Testing 73

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. You can get a better sense of the role that big data plays in the changing direction of the market. So how can you stand out in a crowded marketplace by leveraging data analytics ?

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Data-driven Marketing Advertising ROI 90

Phocas

JULY 7, 2020

This ensures that responsibilities for making and executing critical decisions are transparent, and people have accurate data and technology to support them. An excellent way to determine what the important decisions are in your company is to look at the sources of value in your business and then organize the data-driven decision-making around them. The need to know what decision-making is critical when everything is a priority has been highlighted by the pandemic.

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Data-driven Finance Technology Management 129

Corinium

JULY 1, 2020

This two-day digital event shone a spotlight on the most innovative data strategies, data-driven cultures and digital transformations in the US public sector. More than 100 senior data and analytics officials working within federal, state and local government attended Data Champions Online, Government from June 23-24, to network with their peers and exchange knowledge virtually. Data and Analytics

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Data-driven Digital Transformation Data Strategy Strategy 163

Advertiser: ZoomInfo

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Data-driven

Corinium

SEPTEMBER 23, 2019

It might seem obvious that business decisions based on facts and data consistently deliver better results than those based on instinct or intuition. So, it should be no surprise that NewVantage Partners’ Big Data Executive Survey 2018 suggests that 99% of business leaders are trying to make their organizations more data-driven. Data Strategy

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Data-driven Big Data IT Data Strategy 150

Smart Data Collective

JANUARY 11, 2021

We have talked in depth about the benefits of using data-driven strategies to improve the functionality of the workplace. There are plenty of case studies of companies using big data to streamline many elements of their business models.

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Data-driven ROI Forecasting Sales 57

Juice Analytics

FEBRUARY 10, 2020

In our book Data Fluency , we describe the four pillars of a “data fluent” organization: Data Consumers — the people who use data products to make better decisions; Data Authors — the people who create data products to influence and inform decisions; Data Ecosystem — the set of tools, processes, and capabilities to create effective data products; Data Culture — the norms, expectations, and leadership that encourage a data-driven organization.

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Corinium

NOVEMBER 20, 2019

Data StrategyCultural change does not happen overnight.

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Data-driven Data Strategy Strategy 163

Advertiser: Data Robot

Banks have always relied on predictions to make their decisions. Estimating the risks or rewards of making a particular loan, for example, has traditionally fallen under the purview of bankers with deep knowledge of the industry and extensive expertise. But times are changing. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. By leveraging the power of automated machine learning, banks have the potential to make data-driven decisions for products, services, and operations. Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges.

Machine Learning

Phocas

MAY 26, 2019

The role of the CFO has evolved across every aspect of the business which is especially true as companies are becoming more data-driven. Chief Financial Officers (CFO) are the stewards of a company’s financial well-being. As companies have realized that shrewd financial management is necessary for sound decision-making, the CFO has proven to be crucial to the growth and success of a company.

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Data-driven Finance Management 147

Smart Data Collective

JANUARY 6, 2021

Big data is central to financial management. The market for financial data analytics is expected to reach $10 billion by 2025. One of the biggest uses of big data in finance relates to accounts receivable management. Big Data is Integral to Modern Accounts Receivable Management.

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Data-driven Management Predictive Analytics Data Analytics 67

Smart Data Collective

DECEMBER 22, 2020

Data-driven business ideas are becoming more important than ever. A growing number of companies have found that big data is the key to reaching more customers. One of the most important benefits of big data in business is with marketing. Big data can help considerably.

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Data-driven Sales Advertising Machine Learning 67

Smart Data Collective

SEPTEMBER 6, 2020

Big data tools are incredibly important for the survival of modern businesses. The best companies tend to invest in the highest quality big data technology to gain a competitive advantage in their market. Big data has made mobile technology more effective than ever.

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Data-driven Software Technology Marketing 80

Advertiser: Data Robot

Banks have always relied on predictions to make their decisions. Estimating the risks or rewards of making a particular loan, for example, has traditionally fallen under the purview of bankers with deep knowledge of the industry and extensive expertise. But times are changing. Today, banks realize that data science can significantly speed up these decisions with accurate and targeted predictive analytics. By leveraging the power of automated machine learning, banks have the potential to make data-driven decisions for products, services, and operations. Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges.

Machine Learning

Smart Data Collective

DECEMBER 31, 2020

PPC marketing has become a lot more popular, largely due to the growing benefits of data-driven marketing strategies with pay-per-click strategies. Marketers can use big data to squeeze more value out of their paid search marketing campaigns.

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Data-driven Marketing Advertising Sales 61

Phocas

MAY 26, 2020

Now, the pandemic has underscored that need, especially for businesses lacking the capabilities that have shown to be particularly robust during the lockdown, such as access to timely data or an online sales model. Leaders are now thinking strategically about ways to better use technology and data to proactively enable data-driven decision-making across all aspects of their operations to rebound successfully.

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Data-driven Sales Modeling Finance 136

Smart Data Collective

JANUARY 14, 2021

Big data technology is becoming extremely important for project management in 2021. A growing number of companies are finding new ways to use data-driven tools to streamline various aspects of their projects, including editing workflows.

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Data-driven Machine Learning Manufacturing Software 56

Phocas

NOVEMBER 3, 2019

Every day, we use data to make decisions in our personal lives. We may use the data collected in product reviews to drive our purchasing choices. We rely on data because it is impersonal. We may review crime statistics in a new neighbourhood to help us decide whether to buy a home in the area. We may rely on our GPS to help us choose the best route to where we are going. It has no agenda. It tells a factual story.

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Data-driven Statistics Data Collection IT 136

Advertiser: ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

B2B

DataFloq

APRIL 26, 2020

With the technological advances in big data and how we collect, process, and analyze it, marketing as we know it has changed through the years. Data-driven strategies have pushed the envelope when it comes to predicting customer behavior and adapting approaches accordingly. While marketing instinct is helpful, it’s just intelligent guessing at best, if not backed by relevant data. Big Data

Marketing 185

Marketing Data-driven Metrics Strategy 185

Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately.

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Data-driven Big Data Metrics ROI 70

TDAN

MAY 5, 2020

Data-driven companies are more profitable than their competitors and outperform them with regards to the acquiring and retaining of customers [Morris18]. This is a one sentence advertising slogan that explains why so many companies transform their organization and invest into building and expanding their data management and analytics capabilities. Understanding Data Driven “Data-driven company” is […].

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Data-driven Advertising Analytics Data Architecture 43

datapine

APRIL 3, 2020

That said, to improve the overall efficiency, productivity, performance, and intelligence of your contact center you will need to leverage the wealth of digital data available at your fingertips. The digestible visual displays associated with call center reporting not only help to simplify analysis, thereby significantly reducing data consumption time – but the interactive nature of these reports empowers users to extract invaluable real-time data with ease.

Dashboards 147

Dashboards Data-driven Reporting Metrics 147

Advertiser: ZoomInfo

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

Data-driven

Smart Data Collective

NOVEMBER 18, 2020

The evolution of data technology has started to influence the field of marketing. One application of big data is with blogger outreach, which is a critical aspect of SEO linkbuilding and offsite branding. This is one of the best examples of data driven linkbuilding. Fortunately, big data can be very useful in reaching these goals. We previously talked about the benefits of big data and AI for blogging. How Does Data Technology Influence Blogger Outreach.

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Data-driven Strategy Data mining Optimization 56

David Menninger's Analyst Perspectives

JANUARY 29, 2019

This is important, as its processes and technology play an instrumental role in enabling an organization’s business units and IT to utilize its data in both tactical and strategic ways to perform optimally. To accomplish this, organizations must provide technology that can access the data, generate and apply insights from analytics, communicate the results and support collaboration as needed.

Business Intelligence 205

Business Intelligence Data-driven Analytics Optimization 205

Smart Data Collective

OCTOBER 3, 2019

Big data is playing a vital role in the evolution of small business. A compilation of research from the G2 Learning Hub Shows the number of businesses relying on big data is rising. They cited one study showing that 40% of businesses need to use unstructured data on a nearly daily basis. One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing.

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Data-driven Marketing Machine Learning Advertising 74

Smart Data Collective

JANUARY 13, 2021

Big data is playing a very key role in the future of email communications. A growing number of companies are finding more innovative ways to use data technology to streamline communications and build more personalized relationships between various stakeholders.

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Data-driven ROI Statistics Marketing 83

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A next-gen cloud data lake architecture has emerged that brings together the best attributes of the data warehouse and the data lake. This new open data architecture is built to maximize data access with minimal data movement and no data copies.

Data Lake

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. After all, data-driven marketing can help you achieve numerous benefits for your business, ultimately leading to an increase in conversions. If your marketing initiatives are backed by data, they will have much higher success rates.

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Data-driven Marketing Testing Optimization 86

erwin

JULY 22, 2020

Fostering organizational support for a data-driven culture might require a change in the organization’s culture. There’s no doubt E.ON, based in Essen, Germany, has established one of the most comprehensive and successful data governance programs in modern business.

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Data-driven Digital Transformation Data Processing Enterprise 107

DataCamp

DECEMBER 3, 2020

One reason for the success of tech companies like Netflix and Airbnb: They’ve grown up with data. Here’s how to rebuild your company around data Not in tech?

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Data-driven Enterprise 101

TDAN

MAY 14, 2019

Business Intelligence Features Business Intelligence News, Articles, & Education Data Education Data Features Data Management Features Data Management News, Articles, & Education Data Strategy Features Data Strategy News, Articles, & Education Data Topics Master Data Management Features Master Data Management News, Articles, & Education data analysis data-driven marketing marketing marketology savage

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Data-driven Marketing Technology Analytics 43

Advertiser: ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

ROI