2008, Data mining, Knowledge Discovery and Measurement

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

Modeling

Modeling Experimentation Knowledge Discovery Testing

ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

MAY 20, 2021

Further, imbalanced data exacerbates problems arising from the curse of dimensionality often found in such biological data. This renders measures like classification accuracy meaningless. The use of multiple measurements in taxonomic problems. The unreasonable effectiveness of data. Machine Learning, 57–78.

Machine Learning

Machine Learning Metrics Data mining Knowledge Discovery

Data Leaders Brief

Experiment design and modeling for long-term studies in ads

ML internals: Synthetic Minority Oversampling (SMOTE) Technique

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