2009 Key Performance Indicator Metrics Testing 
Occam's Razor
APRIL 8, 2013
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.
datapine
JANUARY 31, 2022
Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated. This methodology of “test, look at the data, adjust” is at the heart and soul of business intelligence. This company was originally founded in 2009 as a black car-hailing service in San Francisco.
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