2010 Data Collection Experimentation Risk 
Occam's Razor
MARCH 23, 2010
Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor. There is such little risk to actually trying. Likely not.
The Unofficial Google Data Science Blog
OCTOBER 12, 2017
Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation.
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