Remove 2010 Remove Experimentation Remove Reporting Remove Statistics
article thumbnail

Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

For example, imagine a fantasy football site is considering displaying advanced player statistics. A ramp-up strategy may mitigate the risk of upsetting the site’s loyal users who perhaps have strong preferences for the current statistics that are shown. One reason to do ramp-up is to mitigate the risk of never before seen arms.

article thumbnail

Unintentional data

The Unofficial Google Data Science Blog

1]" Statistics, as a discipline, was largely developed in a small data world. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. Data was expensive to gather, and therefore decisions to collect data were generally well-considered.

article thumbnail

10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Part of it fueled by some Consultants.

Analytics 118