The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. Data was expensive to gather, and therefore decisions to collect data were generally well-considered.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

JUNE 4, 2018

I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Speaking of the Four Seasons, consider how sad their nudging strategy is vs. the one that booking.com has on display: All the data you need for this nudge… You already have. I did that.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Occam's Razor

SEPTEMBER 13, 2016

I've added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company's current analytics strategy. Bonus #1: Lessons from Econsultancy/Lynchpin Survey Strategy. If you are curious, here is a April 2011 post: The Difference Between Web Reporting And Web Analysis.

Modeling 127

Modeling Reporting Strategy Consulting 127