Experiment design and modeling for long-term studies in ads
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1]. For instance, in 2011 we altered the AdWords auction ranking function to account for the long-term impact of showing a given ad. In this blog post, we summarize that paper and refer you to it for details.
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