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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

Multi-channel attribution was the flavor of the month for every month in 2012. And just as in 2012 magic pills will be scarce, FUD will be plentiful, and vendors will promise the moon. On top of the graph click on Select A Metric and choose Goal Conversion Rate. Change the metric on top of the page to Goal Values and bam!

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