Remove 2014 Remove Digital Transformation Remove Metrics Remove Testing
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Building elite teams to map out the business and customer journey

CIO Business Intelligence

When you look at the customer journey, many companies say they’re customer obsessed, but you bring that into the DNA by looking at the input metrics that impact the customer experience, not the output metric. Because if you start looking at output metrics that impact the customer experience, it’s too late.

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Top Challenges and Opportunities for Chief Data Officers

Sisense

To help provide guidance for what role a chief data officer should play at a particular organization, Yang Lee and a research team introduced their cubic framework for the chief data officer in their seminal 2014 paper for MIS Quarterly Executive. This situation can quickly pose a dilemma for the chief data officer.