Are you measuring lost sales opportunities?


Measuring lost sales enables your sales team to identify when and where they are falling short, so they are able quickly remedy any issues to the customer’s satisfaction. Businesses spend, on average, five times more money to acquire new customers, than they do to retain the ones they have.

Adopting Preventing measures for DDoS attacks


In this article, we are going to discuss briefly on what is actually a DDoS attack, how it spreads across the distributed systems, what are the different types of DDoS, how to take the preventive measures and what are the best tools available in the market.

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How To Measure Employee Engagement With Data


How does a business go about measuring employee engagement using its data then?The Employee engagement isn't a clearly defined term, and what it means will differ by who you ask. Forbes points out that employee engagement isn't the same as employee happiness.

Data Quality — You’re Measuring It Wrong


It’s the law of bad data — there’s always more of it.Traditional methods of measuring data quality are often time and resource-intensive, spanning several variables, from accuracy (a no-brainer) and completeness, to validity and timeliness (in data, there’s no such thing as being fashionably late). This article was first posted on Towards Data Science.One of our customers recently posed this question:“I would like to set up an OKR for ourselves [the data team] around data availability.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

What's at stake in California's November gig worker ballot measure


Here is a look at the main points of Proposition 22, the ballot measure California voters will decide on Nov. By Tina Bellon.

Measuring Maturity

Peter James Thomas

The author, engaged in measuring maturity – © Jennifer Thomas Photography – view full photo. In the thirteen years that have passed since the beginning of 2007, I have helped ten organisations to develop commercially-focused Data Strategies [1]. I last wrote about the process of creating a Data Strategy back in 2014 and – with the many changes that the field has seen since then – am overdue publishing an update, so watch this space.

Sustainable Behavior Change: Metrics, Measurements and Methods


Corporate Learning CLO

7 metrics every sales manager must know and measure


Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales

Sales 167

Create Meaningful Measurement, Not A Mess Of Metrics

Forrester's Customer Insights

Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want.

Pitfalls When Measuring The Success Of Analytics Programs


There are many factors that go into making an enterprise analytics and data science program a success. At IIA, the application of our Analytics Maturity Assessment methodology to hundreds of companies over the past several years has allowed us to identify some important and intriguing patterns. Here, I’ll walk through a few of the patterns IIA has identified that can appear counter-intuitive at first but make perfect sense upon reflection. Capability Without Awareness & Adoption = Failure!Many

New Study: 2018 State of Embedded Analytics Report

The company was making a shift to a SaaS (Software as a Service) model— which requires adopting new ways of thinking, changing organizational models, constantly measuring, and. Of course, growth isn’t the only important measure of company success. nearly every evaluated measure.

Dataiku's Commitment to Measuring and Offsetting Our Environmental Impact


This is why we are actively committed to measuring, controlling, and offsetting our environmental impact in an ambition to strike the right balance between growth and mitigating contributions to climate change.

How Can You Use Analytics to Measure Employee Engagement?

Smart Data Collective

And how can you measure or improve employee engagement in your organization? How to Measure Employee Engagement. There are a few different ways to measure employee engagement, though each area has weaknesses: Direct surveys. Experiment to see which tactics work best for your employees, and keep a close eye on your measurable results. The post How Can You Use Analytics to Measure Employee Engagement?

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online. The Top Secret Hidden Never To Be Reveled Come Hell Or High Water Key To Measuring Branding Campaigns: Answer this simple question: Why %&#$!^

One-size-doesn’t-fit-all as BI solution helps shoe retailer measure performance


Allegro Funds, an Australian private equity firm, acquired Number One Shoes and Hannah’s retailers in 2017. With a network of 110 bricks and mortar stores across New Zealand and a combined market share of 30 per cent – the business is the perfect fit for Allegro, which specialises in investing in mid-market companies with transformation potential.

Digital Marketing and Measurement Model

Occam's Razor

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. I've developed the Digital Marketing & Measurement Model as a simple, structured, five step process to infuse this much needed thinking.

Quantifying a Culture of Innovation

Power BI Product Suggestion: Show Measure Dependencies

Paul Turley

I was just working on a client project where we have several complex measures that reference other measures. Sometimes it can be hard to keep all these dependencies in mind. As a feature, it would be great for Power BI Desktop to show these dependencies and navigate between them. I think there’s a lot of … Continue reading → Microsoft BI Platform

How Insurance Companies Use Data To Measure Risk And Choose Rates

Smart Data Collective

Here is the type of data insurance companies use to measure a client’s potential risk and determine rates. Telematics is changing how insurance companies assess risk as it measures individual driver behavior rather than basing it on average group data. Insurers can more accurately measure risk and, if the odds are in their favor, consumers can benefit from lower insurance rates.

Give up those Measures and Metrics to Succeed – Really

Andrew White

If bureaucrats start to measure something, it won’t be long before they start to meddle in it. In data and analytics we all know the phrase, ‘you can’t manage what you don’t measure’. This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Can our businesses work better if we turn off and away from all our build up performance measures and indicators?

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. It's elusive because brand strength is, at its core deeply qualitative and none of us measurement types can really see inside your hearts and draw charts of the evolution of what's in your heart over time. I love using this tool to measure " unaided brand recall."

Key Metrics to Measure Performance of Your Healthcare App

Perficient Data & Analytics

As a result, it’s imperative to measure the performance of mobile apps. Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app. I would love to hear the challenges or success you’re experiencing in measuring your mobile app performance.

See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

Occam's Razor

We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!) In an attention-fragmented world, you need great marketing and, if you are reading this blog you know this already, you need great measurement. If you have a gun to your head, choose Content + Measurement.

Towards a Quantitative Measure of Intelligence: Breaking Down One of the Most Important AI Papers of 2019, Part II


AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research

13 “must measure” UX metrics for healthtech

Mixpanel on Data

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Clearly defining your product and business goals, along with a robust analytics framework to measure product performance, will help you prioritize those critical metrics that determine its success — so you can stay laser-focused on what matters most.

Patient engagement analytics: It’s measurable!


Healthcare data analytics shows the way into transforming the level of patients' involvement in their health into a measurable value No more abstract patient engagement talks.

Measuring the value of Watson Studio and Watson Knowledge Catalog

IBM Big Data Hub

IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the value of an investment in IBM Watson Studio and Watson Knowledge Catalog

Measuring Bias in Machine Learning: The Statistical Bias Test


This tutorial will define statistical bias in a machine learning model and demonstrate how to perform the test on synthetic data

Towards a Quantitative Measure of Intelligence: Breaking Down One of the Most Important AI Papers of 2019, Part I


AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research

How to Measure Foot Traffic Using Data Analytics


You need to know how many people visit your store now and what sort of audience you're acquiring. Foot traffic data is going to be invaluable to the success of your business. 2019 Oct Tutorials, Overviews Business Data Analytics Traffic

Meaningful Measures – Meaningful Change or Meaningless Hype?

Perficient Data & Analytics

I embrace the fact that it forces and challenges me to adapt which allows personal and professional growth, but I hate the disruption it causes to my “known,” especially when that “known” took me forever to figure out…such as healthcare quality measures! Meaningful Measures is in response to the fact that the healthcare industry was being required to report on countless measures, most of which were redundant and provided minimal value to providers or their patients.

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. Since you are what you measure, if you mess this up, you mess up what's good and what's bad and what's gloriously good. The See – Think – Do Framework: Measurement Strategy.

Measuring the Value of Your Analytic Investments with the Alation Data Catalog


But while the cost and effort it takes to implement and maintain data environments can be pretty easily measured […]. The post Measuring the Value of Your Analytic Investments with the Alation Data Catalog appeared first on Alation.

What Is the Biggest Challenge Facing CMOs Today? Building, Measuring, and Maintaining Brand Equity.


Teradata CMO Martyn Etherington discusses how brands can build, measure, and maintain brand equity. He also explains why customer experience is critical to a brand's success

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). Measuring Incrementality: Controlled Experiments to the Rescue!

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

mindset all stress the importance of measuring Outcomes. Hence my recommendation: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. This "picture" represents a typical website and measurement of it's success, what's the word I am looking for. But what do you do in terms of measuring complete success of your website? Above picture is how you measure that.

Measure Twice, Cut Once: How the Right Data Modeling Tool Drives Business Value


There’s an expression: measure twice, cut once. Data modeling is the upfront “measuring tool” that helps organizations reduce time and avoid guesswork in a low-cost environment. The post Measure Twice, Cut Once: How the Right Data Modeling Tool Drives Business Value appeared first on erwin, Inc. The need for an effective data modeling tool is more significant than ever.

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

Occam's Razor

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? If you do that, you are not just measuring the "one night stand quickie" what you are measuring is something more of value: Was there a second date? Measure that.

Get a True Measure of Company Performance with These Financial Ratios

Jet Global

Focus on these four to take the true measure of your company. This ratio measures your company’s ability to meet short-term financial obligations by comparing your current assets against your current liabilities. Essentially, it’s a measure of your liquidity. A higher ratio indicates the company could struggle to repay its debts, but actual performance is measured by comparing the ratio against industry benchmarks.

Measuring Online Engagement: What Role Does Web Analytics Play?

Occam's Razor

It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed. That post outlined the core issues faced in the quest of measuring Online Engagement. It also outlined a four step process you should follow when it comes to trying to measure engagement. Measuring Online Engagement: What Role Does Web Analytics Play? Engagement is a buzz word.

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). What does Page Views measure? It kinda sorta measures consumption. And it measures not what happens inside a session (short-term incentive), but rather behavior across sessions (long-term incentive).

China vows all necessary measures to protect its firms following U.S. curbs on Huawei


BEIJING (Reuters) - China will take "all necessary measures" to protect its firms' legitimate interests, the Commerce Ministry said on Thursday, in response to the U.S.