Phocas

MARCH 31, 2019

Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales

Sales 160

Sales Measurement Metrics Management 160

Paul Turley

AUGUST 6, 2019

I was just working on a client project where we have several complex measures that reference other measures. Sometimes it can be hard to keep all these dependencies in mind. As a feature, it would be great for Power BI Desktop to show these dependencies and navigate between them.

Measurement 72

Measurement BI IT 72

Mixpanel on Data

MAY 3, 2019

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Clearly defining your product and business goals, along with a robust analytics framework to measure product performance, will help you prioritize those critical metrics that determine its success — so you can stay laser-focused on what matters most.

Measurement 79

Measurement Metrics Interactive Insurance 79

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. Measurement Recommendations for Desired Branding Outcomes.

Measurement 135

Measurement Metrics KPI Analytics 135

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

Measurement

Occam's Razor

SEPTEMBER 15, 2011

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. I've developed the Digital Marketing & Measurement Model as a simple, structured, five step process to infuse this much needed thinking.

Measurement 168

Measurement Modeling Marketing KPI 168

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall."

Measurement 135

Measurement Analytics Advertising Metrics 135

Perficient Data & Analytics

OCTOBER 30, 2018

As a result, it’s imperative to measure the performance of mobile apps. Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app. I would love to hear the challenges or success you’re experiencing in measuring your mobile app performance.

Measurement 83

Measurement Metrics Interactive Optimization 83

Occam's Razor

JULY 6, 2015

We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!)

Measurement 160

Measurement Marketing Strategy Optimization 160

ScienceSoft

OCTOBER 21, 2016

Healthcare data analytics shows the way into transforming the level of patients' involvement in their health into a measurable value No more abstract patient engagement talks.

Measurement 70

Measurement Data Analytics IT Analytics 70

Speaker: Sari Harrison, Product Management Instructor, Product School

Metrics

Perficient Data & Analytics

MAY 15, 2018

I embrace the fact that it forces and challenges me to adapt which allows personal and professional growth, but I hate the disruption it causes to my “known,” especially when that “known” took me forever to figure out…such as healthcare quality measures!

Measurement 54

Measurement Reporting Metrics Modeling 54

erwin

JUNE 27, 2019

There’s an expression: measure twice, cut once. Data modeling is the upfront “measuring tool” that helps organizations reduce time and avoid guesswork in a low-cost environment. The need for an effective data modeling tool is more significant than ever.

Modeling 68

Modeling Measurement Unstructured Data Insurance 68

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not.

Measurement 166

Measurement Marketing Key Performance Indicator Metrics 166

IBM Big Data Hub

JANUARY 30, 2019

IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the value of an investment in IBM Watson Studio and Watson Knowledge Catalog

Measurement 87

Measurement Consulting 87

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Measurement

Occam's Razor

SEPTEMBER 19, 2011

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!),

Measurement 129

Measurement Experimentation Testing Optimization 129

Occam's Razor

MARCH 26, 2008

mindset all stress the importance of measuring Outcomes. Hence my recommendation: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. wants to track success they measure Conversion Rate.

Measurement 129

Measurement Analytics Optimization Marketing 129

Teradata

MAY 1, 2019

Teradata CMO Martyn Etherington discusses how brands can build, measure, and maintain brand equity. He also explains why customer experience is critical to a brand's success

Measurement 56

Measurement 56

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Measure that.

Measurement 80

Measurement Key Performance Indicator Analytics Optimization 80

Edwin Chen

MARCH 13, 2011

Measure theory studies ways of generalizing the notions of length/area/volume. Even in 2 dimensions, it might not be clear how to measure the area of the following fairly tame shape: much less the “area” of even weirder shapes in higher dimensions or different spaces entirely.

Measurement 52

Measurement IT 52

Occam's Razor

JANUARY 29, 2008

It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed. That post outlined the core issues faced in the quest of measuring Online Engagement.

Measurement 91

Measurement Analytics ROI IT 91

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). Yes, data is important.

Key Performance Indicator 155

Key Performance Indicator Measurement KPI Metrics 155

Srividya Sridharan

OCTOBER 29, 2013

Last year, we published The State of Customer Analytics 2012 (subscription required) based on the results of our annual customer analytics adoption survey where we uncovered key trends of how customer analytics practitioners use and adopt various advanced analytics across the customer lifecycle and highlighted challenges and drivers associated with customer analytics. This year, I […]. customer analytics customer insights customer intelligence predictive analytics

Measurement 40

Measurement Customer Analytics Publishing Analytics 40

Bruno Aziza

JANUARY 10, 2017

After a half decade of investment, and periods of trial and error, a near majority of business executives now report successful results from their Big Data investments

Measurement 40

Measurement Reporting Big Data 40

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Brand Lift is most frequently measured using surveys.

Advertising 109

Advertising Broadcasting Measurement Sales 109

Occam's Razor

MAY 21, 2007

It is a bit hard to believe that it has taken a year to talk about measuring effectiveness of individual pages on a website. But I think the time is right to focus on metrics, Key Performance Indicators and tips on how to measure effectiveness of individual pages.

Measurement 85

Measurement Testing Analytics Key Performance Indicator 85

Perficient Data & Analytics

MARCH 12, 2019

How do you measure your own self-service success in a Salesforce community? Outstanding CX is the New Norm. In 2015, a Gartner study predicted that by 2019 more than 50% of organizations will invest more money into the customer experience.

IoT 11

IoT Digital Transformation Measurement Technology 11

Occam's Razor

NOVEMBER 12, 2006

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website.

Measurement 91

Measurement Experimentation Analytics Optimization 91

Occam's Razor

DECEMBER 22, 2008

For one thing it is really hard to measure. Recently we had covered how to measure offline impact of online activities. In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities.

Measurement 124

Measurement Analytics Metrics Strategy 124

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)?

Measurement 143

Measurement IT Business Analysis Advertising 143

Occam's Razor

JULY 23, 2012

What to measure, 2. As I've gotten older I've come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use? Use BR & CV. What digital marketing works?

Consulting 133

Consulting Analytics Measurement Reporting 133

Occam's Razor

SEPTEMBER 16, 2008

Let's check the big gorilla: Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goals. Measures that help you understand how you are doing against your objectives.

Key Performance Indicator 131

Key Performance Indicator Metrics KPI Measurement 131

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact.

Measurement 126

Measurement Analytics Experimentation Sales 126

Phocas

JUNE 11, 2019

Many data analytics vendors give users the ability to measure everything but offer little guidance. At Phocas , we provide you with the ability to measure everything and determine the metrics that really matter to your business.

Metrics 167

Metrics Measurement Data Analytics Analytics 167

DataFloq

JUNE 10, 2019

Science probably cannot measure the prana content in your breakfast, but let’s think of more measurable aspects of your diet. Anthropometric measurements. Anthropometric measurements are used to assess the.

Data Science 210

Data Science Measurement Testing IT 210

Occam's Razor

MARCH 4, 2008

They have kindly added one more question to the mix that will help measure customer satisfaction! Tools and features that, I humbly, believe further the cause of measurement and understanding of data. Be it all the work with Analytics focusing on core website measurement.

Measurement 96

Measurement Metrics Consulting IT 96

Phocas

JUNE 16, 2019

Aside from assigning resources, a budget can also aid in setting goals, measuring outcomes and planning for contingencies. A budget is a financial plan for a defined period, normally a year. It greatly enhances the success of any undertaking.

Measurement 171

Measurement Finance Sales Business Intelligence 171

ScienceSoft

SEPTEMBER 30, 2016

Our new infographic sums up on aspects essential for defining, measuring and analyzing patients’ health outcomes

Measurement 69

Measurement Analytics 69

Perficient Data & Analytics

AUGUST 15, 2019

That line of thinking has been accepted as the standard, as the generation of a lead was the furthest down the funnel we could measure in the digital space. How do you measure this group of consumers?

Sales 63

Sales Measurement Manufacturing Marketing 63