Expert insights. Personalized for you.
mindset all stress the importance of measuring Outcomes. Hence my recommendation: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. wants to track success they measure Conversion Rate. MORE
We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!) MORE
As a result, it’s imperative to measure the performance of mobile apps. Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app. I would love to hear the challenges or success you’re experiencing in measuring your mobile app performance. MORE
For one thing it is really hard to measure. Recently we had covered how to measure offline impact of online activities. In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities. MORE
I embrace the fact that it forces and challenges me to adapt which allows personal and professional growth, but I hate the disruption it causes to my “known,” especially when that “known” took me forever to figure out…such as healthcare quality measures! MORE
Focus on these four to take the true measure of your company. This ratio measures your company’s ability to meet short-term financial obligations by comparing your current assets against your current liabilities. Essentially, it’s a measure of your liquidity. MORE
Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website. MORE
We are really missing data and so the metrics are incomplete and, as such, we should ask ourselves the question: “Are we measuring the right things?”. There is no doubt that Business Intelligence will play a key role in helping organizations navigate this current crisis both from a healthcare and business perspective as long as we use good data and measure the right things. MORE
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. Measurement Recommendations for Desired Branding Outcomes. MORE
‘The purpose of business is to create a customer. Any business enterprise has only two functions: marketing and innovation’ Drucker, 1973. . How can sponsors drive good behavior and diversity and inclusion at technical community events? MORE
You need to know how many people visit your store now and what sort of audience you're acquiring. Foot traffic data is going to be invaluable to the success of your business. 2019 Oct Tutorials, Overviews Business Data Analytics Traffic MORE
Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Clearly defining your product and business goals, along with a robust analytics framework to measure product performance, will help you prioritize those critical metrics that determine its success — so you can stay laser-focused on what matters most. MORE
It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed. That post outlined the core issues faced in the quest of measuring Online Engagement. MORE
There are many factors that go into making an enterprise analytics and data science program a success. At IIA, the application of our Analytics Maturity Assessment methodology to hundreds of companies over the past several years has allowed us to identify some important and intriguing patterns. MORE
Allegro Funds, an Australian private equity firm, acquired Number One Shoes and Hannah’s retailers in 2017. MORE
What measures are essential to keep your sensitive data confidential? Be sure to enact key cloud security measures as we head into 2020. Cloud Computing IT SmartData Collective Exclusive cloud security cloud security measures cloud security practices data security tech in 2020 MORE
Here is the type of data insurance companies use to measure a client’s potential risk and determine rates. Telematics is changing how insurance companies assess risk as it measures individual driver behavior rather than basing it on average group data. MORE
Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Measure that. MORE
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall." MORE
Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. I've developed the Digital Marketing & Measurement Model as a simple, structured, five step process to infuse this much needed thinking. MORE
AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research MORE
74 
This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), MORE
Healthcare data analytics shows the way into transforming the level of patients' involvement in their health into a measurable value No more abstract patient engagement talks. MORE
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales MORE
Measure theory studies ways of generalizing the notions of length/area/volume. Even in 2 dimensions, it might not be clear how to measure the area of the following fairly tame shape: much less the “area” of even weirder shapes in higher dimensions or different spaces entirely. MORE
But while the cost and effort it takes to implement and maintain data environments can be pretty easily measured […]. The post Measuring the Value of Your Analytic Investments with the Alation Data Catalog appeared first on Alation. MORE
You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). Yes, data is important. MORE
Teradata CMO Martyn Etherington discusses how brands can build, measure, and maintain brand equity. He also explains why customer experience is critical to a brand's success MORE
78 Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. MORE
If bureaucrats start to measure something, it won’t be long before they start to meddle in it. In data and analytics we all know the phrase, ‘you can’t manage what you don’t measure’. This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Can our businesses work better if we turn off and away from all our build up performance measures and indicators? MORE
It is important for companies that manage lots of products to evaluate how the impact of the disruptions, as well as the anticipated gradual recovery from its effects, should be applied to its measurement of inventory. MORE
Last year, we published The State of Customer Analytics 2012 (subscription required) based on the results of our annual customer analytics adoption survey where we uncovered key trends of how customer analytics practitioners use and adopt various advanced analytics across the customer lifecycle and highlighted challenges and drivers associated with customer analytics. This year, I […]. customer analytics customer insights customer intelligence predictive analytics MORE
IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the value of an investment in IBM Watson Studio and Watson Knowledge Catalog MORE
I was just working on a client project where we have several complex measures that reference other measures. Sometimes it can be hard to keep all these dependencies in mind. As a feature, it would be great for Power BI Desktop to show these dependencies and navigate between them. MORE
This tutorial will define statistical bias in a machine learning model and demonstrate how to perform the test on synthetic data MORE
It is a bit hard to believe that it has taken a year to talk about measuring effectiveness of individual pages on a website. But I think the time is right to focus on metrics, Key Performance Indicators and tips on how to measure effectiveness of individual pages. MORE
The author, engaged in measuring maturity – © Jennifer Thomas Photography – view full photo. In the thirteen years that have passed since the beginning of 2007, I have helped ten organisations to develop commercially-focused Data Strategies [1]. MORE
AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research MORE
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After a half decade of investment, and periods of trial and error, a near majority of business executives now report successful results from their Big Data investments MORE
Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want. MORE
There’s an expression: measure twice, cut once. Data modeling is the upfront “measuring tool” that helps organizations reduce time and avoid guesswork in a low-cost environment. The need for an effective data modeling tool is more significant than ever. MORE
Measurement Related Topics Peter James Thomas
MARCH 9, 2020
The author, engaged in measuring maturity – © Jennifer Thomas Photography – view full photo. In the thirteen years that have passed since the beginning of 2007, I have helped ten organisations to develop commercially-focused Data Strategies [1].
Srividya Sridharan
APRIL 21, 2020
Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want.
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Corinium
OCTOBER 29, 2019
Corporate Learning CLO
Phocas
MARCH 31, 2019
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Phocas
MAY 24, 2020
It is important for companies that manage lots of products to evaluate how the impact of the disruptions, as well as the anticipated gradual recovery from its effects, should be applied to its measurement of inventory.
DataFloq
JUNE 10, 2020
There are many factors that go into making an enterprise analytics and data science program a success. At IIA, the application of our Analytics Maturity Assessment methodology to hundreds of companies over the past several years has allowed us to identify some important and intriguing patterns.
|
Paul Turley
AUGUST 6, 2019
I was just working on a client project where we have several complex measures that reference other measures. Sometimes it can be hard to keep all these dependencies in mind. As a feature, it would be great for Power BI Desktop to show these dependencies and navigate between them.
Phocas
NOVEMBER 28, 2019
Allegro Funds, an Australian private equity firm, acquired Number One Shoes and Hannah’s retailers in 2017.
Occam's Razor
SEPTEMBER 15, 2011
Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. I've developed the Digital Marketing & Measurement Model as a simple, structured, five step process to infuse this much needed thinking.
DataCamp
MAY 5, 2020
This tutorial will define statistical bias in a machine learning model and demonstrate how to perform the test on synthetic data
Occam's Razor
MAY 14, 2012
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall."
|
Occam's Razor
JULY 6, 2015
We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!)
KDnuggets
OCTOBER 23, 2019
You need to know how many people visit your store now and what sort of audience you're acquiring. Foot traffic data is going to be invaluable to the success of your business. 2019 Oct Tutorials, Overviews Business Data Analytics Traffic
ScienceSoft
OCTOBER 21, 2016
Healthcare data analytics shows the way into transforming the level of patients' involvement in their health into a measurable value No more abstract patient engagement talks.
Andrew White
JUNE 9, 2019
If bureaucrats start to measure something, it won’t be long before they start to meddle in it. In data and analytics we all know the phrase, ‘you can’t manage what you don’t measure’. This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Can our businesses work better if we turn off and away from all our build up performance measures and indicators?
Perficient Data & Analytics
OCTOBER 30, 2018
As a result, it’s imperative to measure the performance of mobile apps. Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app. I would love to hear the challenges or success you’re experiencing in measuring your mobile app performance.
Smart Data Collective
MARCH 27, 2020
Here is the type of data insurance companies use to measure a client’s potential risk and determine rates. Telematics is changing how insurance companies assess risk as it measures individual driver behavior rather than basing it on average group data.
Perficient Data & Analytics
MAY 15, 2018
I embrace the fact that it forces and challenges me to adapt which allows personal and professional growth, but I hate the disruption it causes to my “known,” especially when that “known” took me forever to figure out…such as healthcare quality measures!
Occam's Razor
JULY 22, 2013
Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not.
KDnuggets
DECEMBER 31, 2019
AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research
Mixpanel on Data
MAY 3, 2019
Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Clearly defining your product and business goals, along with a robust analytics framework to measure product performance, will help you prioritize those critical metrics that determine its success — so you can stay laser-focused on what matters most.
KDnuggets
DECEMBER 30, 2019
AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research
erwin
JUNE 27, 2019
There’s an expression: measure twice, cut once. Data modeling is the upfront “measuring tool” that helps organizations reduce time and avoid guesswork in a low-cost environment. The need for an effective data modeling tool is more significant than ever.
Occam's Razor
SEPTEMBER 19, 2011
This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!),
Alation
JANUARY 2, 2020
But while the cost and effort it takes to implement and maintain data environments can be pretty easily measured […]. The post Measuring the Value of Your Analytic Investments with the Alation Data Catalog appeared first on Alation.
Occam's Razor
MARCH 26, 2008
mindset all stress the importance of measuring Outcomes. Hence my recommendation: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. wants to track success they measure Conversion Rate.
IBM Big Data Hub
JANUARY 30, 2019
IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the value of an investment in IBM Watson Studio and Watson Knowledge Catalog
Teradata
MAY 1, 2019
Teradata CMO Martyn Etherington discusses how brands can build, measure, and maintain brand equity. He also explains why customer experience is critical to a brand's success
Occam's Razor
JANUARY 21, 2009
Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Measure that.
Jet Global
OCTOBER 2, 2019
Focus on these four to take the true measure of your company. This ratio measures your company’s ability to meet short-term financial obligations by comparing your current assets against your current liabilities. Essentially, it’s a measure of your liquidity.
Occam's Razor
JANUARY 29, 2008
It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed. That post outlined the core issues faced in the quest of measuring Online Engagement.
Occam's Razor
APRIL 23, 2012
You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). Yes, data is important.
Jen Stirrup
OCTOBER 22, 2019
‘The purpose of business is to create a customer. Any business enterprise has only two functions: marketing and innovation’ Drucker, 1973. . How can sponsors drive good behavior and diversity and inclusion at technical community events?
Edwin Chen
MARCH 13, 2011
Measure theory studies ways of generalizing the notions of length/area/volume. Even in 2 dimensions, it might not be clear how to measure the area of the following fairly tame shape: much less the “area” of even weirder shapes in higher dimensions or different spaces entirely.
Srividya Sridharan
OCTOBER 29, 2013
Last year, we published The State of Customer Analytics 2012 (subscription required) based on the results of our annual customer analytics adoption survey where we uncovered key trends of how customer analytics practitioners use and adopt various advanced analytics across the customer lifecycle and highlighted challenges and drivers associated with customer analytics. This year, I […]. customer analytics customer insights customer intelligence predictive analytics
Bruno Aziza
JANUARY 10, 2017
After a half decade of investment, and periods of trial and error, a near majority of business executives now report successful results from their Big Data investments
Paul Blogs on BI
MARCH 25, 2020
We are really missing data and so the metrics are incomplete and, as such, we should ask ourselves the question: “Are we measuring the right things?”. There is no doubt that Business Intelligence will play a key role in helping organizations navigate this current crisis both from a healthcare and business perspective as long as we use good data and measure the right things.
Occam's Razor
MAY 21, 2007
It is a bit hard to believe that it has taken a year to talk about measuring effectiveness of individual pages on a website. But I think the time is right to focus on metrics, Key Performance Indicators and tips on how to measure effectiveness of individual pages.
Smart Data Collective
JANUARY 22, 2020
What measures are essential to keep your sensitive data confidential? Be sure to enact key cloud security measures as we head into 2020. Cloud Computing IT SmartData Collective Exclusive cloud security cloud security measures cloud security practices data security tech in 2020
Occam's Razor
NOVEMBER 12, 2006
Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website.
Occam's Razor
DECEMBER 22, 2008
For one thing it is really hard to measure. Recently we had covered how to measure offline impact of online activities. In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities.
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