Sustainable Behavior Change: Metrics, Measurements and Methods

Corinium

Corporate Learning CLO

7 metrics every sales manager must know and measure

Phocas

Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales

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Power BI Product Suggestion: Show Measure Dependencies

Paul Turley

I was just working on a client project where we have several complex measures that reference other measures. Sometimes it can be hard to keep all these dependencies in mind. As a feature, it would be great for Power BI Desktop to show these dependencies and navigate between them.

One-size-doesn’t-fit-all as BI solution helps shoe retailer measure performance

Phocas

Allegro Funds, an Australian private equity firm, acquired Number One Shoes and Hannah’s retailers in 2017.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. Measurement Recommendations for Desired Branding Outcomes.

How to Measure Foot Traffic Using Data Analytics

KDnuggets

You need to know how many people visit your store now and what sort of audience you're acquiring. Foot traffic data is going to be invaluable to the success of your business. 2019 Oct Tutorials, Overviews Business Data Analytics Traffic

Towards a Quantitative Measure of Intelligence: Breaking Down One of the Most Important AI Papers of 2019, Part II

KDnuggets

AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research

Towards a Quantitative Measure of Intelligence: Breaking Down One of the Most Important AI Papers of 2019, Part I

KDnuggets

AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall."

See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

Occam's Razor

We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!)

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Give up those Measures and Metrics to Succeed – Really

Andrew White

If bureaucrats start to measure something, it won’t be long before they start to meddle in it. In data and analytics we all know the phrase, ‘you can’t manage what you don’t measure’. This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Can our businesses work better if we turn off and away from all our build up performance measures and indicators?

Key Metrics to Measure Performance of Your Healthcare App

Perficient Data & Analytics

As a result, it’s imperative to measure the performance of mobile apps. Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app. I would love to hear the challenges or success you’re experiencing in measuring your mobile app performance.

Patient engagement analytics: It’s measurable!

ScienceSoft

Healthcare data analytics shows the way into transforming the level of patients' involvement in their health into a measurable value No more abstract patient engagement talks.

Meaningful Measures – Meaningful Change or Meaningless Hype?

Perficient Data & Analytics

I embrace the fact that it forces and challenges me to adapt which allows personal and professional growth, but I hate the disruption it causes to my “known,” especially when that “known” took me forever to figure out…such as healthcare quality measures!

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not.

Quantifying a Culture of Innovation

Measure Twice, Cut Once: How the Right Data Modeling Tool Drives Business Value

erwin

There’s an expression: measure twice, cut once. Data modeling is the upfront “measuring tool” that helps organizations reduce time and avoid guesswork in a low-cost environment. The need for an effective data modeling tool is more significant than ever.

13 “must measure” UX metrics for healthtech

Mixpanel on Data

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Clearly defining your product and business goals, along with a robust analytics framework to measure product performance, will help you prioritize those critical metrics that determine its success — so you can stay laser-focused on what matters most.

Measuring the value of Watson Studio and Watson Knowledge Catalog

IBM Big Data Hub

IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the value of an investment in IBM Watson Studio and Watson Knowledge Catalog

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!),

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

mindset all stress the importance of measuring Outcomes. Hence my recommendation: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. wants to track success they measure Conversion Rate.

Get a True Measure of Company Performance with These Financial Ratios

Jet Global

Focus on these four to take the true measure of your company. This ratio measures your company’s ability to meet short-term financial obligations by comparing your current assets against your current liabilities. Essentially, it’s a measure of your liquidity.

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

Occam's Razor

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Measure that.

What Is the Biggest Challenge Facing CMOs Today? Building, Measuring, and Maintaining Brand Equity.

Teradata

Teradata CMO Martyn Etherington discusses how brands can build, measure, and maintain brand equity. He also explains why customer experience is critical to a brand's success

Measuring Online Engagement: What Role Does Web Analytics Play?

Occam's Razor

It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed. That post outlined the core issues faced in the quest of measuring Online Engagement.

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). Yes, data is important.

The Strength of Weak Ties: What sponsors can do to promote diversity and inclusion and prioritize anti-harassment measures at tech community events

Jen Stirrup

‘The purpose of business is to create a customer. Any business enterprise has only two functions: marketing and innovation’ Drucker, 1973. . How can sponsors drive good behavior and diversity and inclusion at technical community events?

Layman's Introduction to Measure Theory

Edwin Chen

Measure theory studies ways of generalizing the notions of length/area/volume. Even in 2 dimensions, it might not be clear how to measure the area of the following fairly tame shape: much less the “area” of even weirder shapes in higher dimensions or different spaces entirely.

Announcing the 2013 Customer Analytics & Measurement Survey

Srividya Sridharan

Last year, we published The State of Customer Analytics 2012 (subscription required) based on the results of our annual customer analytics adoption survey where we uncovered key trends of how customer analytics practitioners use and adopt various advanced analytics across the customer lifecycle and highlighted challenges and drivers associated with customer analytics. This year, I […]. customer analytics customer insights customer intelligence predictive analytics

Absolutely Essential Cloud Security Practices For 2020

Smart Data Collective

What measures are essential to keep your sensitive data confidential? Be sure to enact key cloud security measures as we head into 2020. Cloud Computing IT SmartData Collective Exclusive cloud security cloud security measures cloud security practices data security tech in 2020

Risk 61

Executives Report Measurable Results From Big Data, But Challenges Remain

Bruno Aziza

After a half decade of investment, and periods of trial and error, a near majority of business executives now report successful results from their Big Data investments

Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages

Occam's Razor

It is a bit hard to believe that it has taken a year to talk about measuring effectiveness of individual pages on a website. But I think the time is right to focus on metrics, Key Performance Indicators and tips on how to measure effectiveness of individual pages.

How We Create & Measure Case Deflection in a Salesforce Community

Perficient Data & Analytics

How do you measure your own self-service success in a Salesforce community? Outstanding CX is the New Norm. In 2015, a Gartner study predicted that by 2019 more than 50% of organizations will invest more money into the customer experience.

IoT 11

Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie"

Occam's Razor

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website.

Secure Your IoT Data With a Zero-Trust Strategy

Sirius Computer Solutions

Anyone affected by a recent attack may be wondering, what IoT security measures can businesses in today’s climate take to keep their data safe from breaches, malware, and ransomware attacks?

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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

For one thing it is really hard to measure. Recently we had covered how to measure offline impact of online activities. In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities.

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)?

Web Analytics Consulting: A Simple Framework For Smarter Decisions

Occam's Razor

What to measure, 2. As I've gotten older I've come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use? Use BR & CV. What digital marketing works?

Stock Coverage: days cover calculation and other stock metrics

Phocas

The question is, how do you measure 'days cover calculation' and other useful inventory metrics. Anyone who manages inventory is familiar with stock coverage. Industry - Wholesale Distribution Job Role - Inventory/Operations

Six Web Metrics / Key Performance Indicators To Die For

Occam's Razor

Let's check the big gorilla: Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goals. Measures that help you understand how you are doing against your objectives.

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact.