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Sustainable Behavior Change: Metrics, Measurements and Methods
Corinium
OCTOBER 29, 2019
Corporate Learning CLO
Measurement Related Topics 
7 metrics every sales manager must know and measure
Phocas
MARCH 31, 2019
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales
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One-size-doesn’t-fit-all as BI solution helps shoe retailer measure performance
Phocas
NOVEMBER 28, 2019
Allegro Funds, an Australian private equity firm, acquired Number One Shoes and Hannah’s retailers in 2017.
Power BI Product Suggestion: Show Measure Dependencies
Paul Turley
AUGUST 6, 2019
I was just working on a client project where we have several complex measures that reference other measures. Sometimes it can be hard to keep all these dependencies in mind. As a feature, it would be great for Power BI Desktop to show these dependencies and navigate between them.
Measure the Immeasurable: Beyond Vanity Metrics
Speaker: Sari Harrison, Product Management Instructor, Product School
13 “must measure” UX metrics for healthtech
Mixpanel on Data
MAY 3, 2019
Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Clearly defining your product and business goals, along with a robust analytics framework to measure product performance, will help you prioritize those critical metrics that determine its success — so you can stay laser-focused on what matters most.
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How to Measure Foot Traffic Using Data Analytics
KDnuggets
OCTOBER 23, 2019
You need to know how many people visit your store now and what sort of audience you're acquiring. Foot traffic data is going to be invaluable to the success of your business. 2019 Oct Tutorials, Overviews Business Data Analytics Traffic
Digital Marketing and Measurement Model
Occam's Razor
SEPTEMBER 15, 2011
Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. I've developed the Digital Marketing & Measurement Model as a simple, structured, five step process to infuse this much needed thinking.
Excellent Analytics Tips #20: Measuring Digital "Brand Strength"
Occam's Razor
MAY 14, 2012
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall."
Give up those Measures and Metrics to Succeed – Really
Andrew White
JUNE 9, 2019
If bureaucrats start to measure something, it won’t be long before they start to meddle in it. In data and analytics we all know the phrase, ‘you can’t manage what you don’t measure’. This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Can our businesses work better if we turn off and away from all our build up performance measures and indicators?
Your 2-Part Metrics Audit for High-Value Products
Speaker: Sam McAfee, Product Development Consultant, Startup Patterns
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See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!
Occam's Razor
JULY 6, 2015
We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!)
Key Metrics to Measure Performance of Your Healthcare App
Perficient Data & Analytics
OCTOBER 30, 2018
As a result, it’s imperative to measure the performance of mobile apps. Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app. I would love to hear the challenges or success you’re experiencing in measuring your mobile app performance.
Meaningful Measures – Meaningful Change or Meaningless Hype?
Perficient Data & Analytics
MAY 15, 2018
I embrace the fact that it forces and challenges me to adapt which allows personal and professional growth, but I hate the disruption it causes to my “known,” especially when that “known” took me forever to figure out…such as healthcare quality measures!
Patient engagement analytics: It’s measurable!
ScienceSoft
OCTOBER 21, 2016
Healthcare data analytics shows the way into transforming the level of patients' involvement in their health into a measurable value No more abstract patient engagement talks.
Measure Twice, Cut Once: How the Right Data Modeling Tool Drives Business Value
erwin
JUNE 27, 2019
There’s an expression: measure twice, cut once. Data modeling is the upfront “measuring tool” that helps organizations reduce time and avoid guesswork in a low-cost environment. The need for an effective data modeling tool is more significant than ever.
See-Think-Do: A Content, Marketing, Measurement Business Framework
Occam's Razor
JULY 22, 2013
Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not.
Measuring the value of Watson Studio and Watson Knowledge Catalog
IBM Big Data Hub
JANUARY 30, 2019
IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the value of an investment in IBM Watson Studio and Watson Knowledge Catalog
Get a True Measure of Company Performance with These Financial Ratios
Jet Global
OCTOBER 2, 2019
Focus on these four to take the true measure of your company. This ratio measures your company’s ability to meet short-term financial obligations by comparing your current assets against your current liabilities. Essentially, it’s a measure of your liquidity.
Measuring Incrementality: Controlled Experiments to the Rescue!
Occam's Razor
SEPTEMBER 19, 2011
This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!),
Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.
Occam's Razor
MARCH 26, 2008
mindset all stress the importance of measuring Outcomes. Hence my recommendation: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. wants to track success they measure Conversion Rate.
Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior
Occam's Razor
JANUARY 21, 2009
Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Measure that.
What Is the Biggest Challenge Facing CMOs Today? Building, Measuring, and Maintaining Brand Equity.
Teradata
MAY 1, 2019
Teradata CMO Martyn Etherington discusses how brands can build, measure, and maintain brand equity. He also explains why customer experience is critical to a brand's success
Measuring Online Engagement: What Role Does Web Analytics Play?
Occam's Razor
JANUARY 29, 2008
It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed. That post outlined the core issues faced in the quest of measuring Online Engagement.
You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
Occam's Razor
APRIL 23, 2012
You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). Yes, data is important.
The Strength of Weak Ties: What sponsors can do to promote diversity and inclusion and prioritize anti-harassment measures at tech community events
Jen Stirrup
OCTOBER 22, 2019
‘The purpose of business is to create a customer. Any business enterprise has only two functions: marketing and innovation’ Drucker, 1973. . How can sponsors drive good behavior and diversity and inclusion at technical community events?
Layman's Introduction to Measure Theory
Edwin Chen
MARCH 13, 2011
Measure theory studies ways of generalizing the notions of length/area/volume. Even in 2 dimensions, it might not be clear how to measure the area of the following fairly tame shape: much less the “area” of even weirder shapes in higher dimensions or different spaces entirely.
Announcing the 2013 Customer Analytics & Measurement Survey
Srividya Sridharan
OCTOBER 29, 2013
Last year, we published The State of Customer Analytics 2012 (subscription required) based on the results of our annual customer analytics adoption survey where we uncovered key trends of how customer analytics practitioners use and adopt various advanced analytics across the customer lifecycle and highlighted challenges and drivers associated with customer analytics. This year, I […]. customer analytics customer insights customer intelligence predictive analytics
Smarter Career Choices #3: Solve for the Global Maxima!
Occam's Razor
DECEMBER 8, 2017
If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Brand Lift is most frequently measured using surveys.
Executives Report Measurable Results From Big Data, But Challenges Remain
Bruno Aziza
JANUARY 10, 2017
After a half decade of investment, and periods of trial and error, a near majority of business executives now report successful results from their Big Data investments
Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages
Occam's Razor
MAY 21, 2007
It is a bit hard to believe that it has taken a year to talk about measuring effectiveness of individual pages on a website. But I think the time is right to focus on metrics, Key Performance Indicators and tips on how to measure effectiveness of individual pages.
Secure Your IoT Data With a Zero-Trust Strategy
Sirius Computer Solutions
NOVEMBER 22, 2019
Anyone affected by a recent attack may be wondering, what IoT security measures can businesses in today’s climate take to keep their data safe from breaches, malware, and ransomware attacks?
How We Create & Measure Case Deflection in a Salesforce Community
Perficient Data & Analytics
MARCH 12, 2019
How do you measure your own self-service success in a Salesforce community? Outstanding CX is the New Norm. In 2015, a Gartner study predicted that by 2019 more than 50% of organizations will invest more money into the customer experience.
Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie"
Occam's Razor
NOVEMBER 12, 2006
Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website.
Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
For one thing it is really hard to measure. Recently we had covered how to measure offline impact of online activities. In this post, dedicated to Sandra Dowker , we'll cover the reverse: how to measure the online impact of offline campaigns / activities.
The Biggest Mistake Web Analysts Make… And How To Avoid It!
Occam's Razor
FEBRUARY 20, 2012
My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)?
Web Analytics Consulting: A Simple Framework For Smarter Decisions
Occam's Razor
JULY 23, 2012
What to measure, 2. As I've gotten older I've come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use? Use BR & CV. What digital marketing works?
Six Web Metrics / Key Performance Indicators To Die For
Occam's Razor
SEPTEMBER 16, 2008
Let's check the big gorilla: Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goals. Measures that help you understand how you are doing against your objectives.
Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact.
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