Expert insights. Personalized for you.
We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!) In an attention-fragmented world, you need great marketing and, if you are reading this blog you know this already, you need great measurement. If you have a gun to your head, choose Content + Measurement. MORE
Here is a look at the main points of Proposition 22, the ballot measure California voters will decide on Nov. By Tina Bellon. MORE
As a result, it’s imperative to measure the performance of mobile apps. Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app. I would love to hear the challenges or success you’re experiencing in measuring your mobile app performance. MORE
For designing machine learning (ML) models as well as for monitoring them in production, uncertainty estimation on predictions is a critical asset. It helps identify suspicious samples during model training in addition to detecting out-of-distribution samples at inference time. Featured Tech Blog MORE
In this article, we are going to discuss briefly on what is actually a DDoS attack, how it spreads across the distributed systems, what are the different types of DDoS, how to take the preventive measures and what are the best tools available in the market. MORE
If you process data of any kind – even if you only collect email addresses – you need strong cybersecurity measures. Make sure you have the following cybersecurity measures in place. 4 Critical Cybersecurity Measures You Need appeared first on SmartData Collective. MORE
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online. The Top Secret Hidden Never To Be Reveled Come Hell Or High Water Key To Measuring Branding Campaigns: Answer this simple question: Why %&#$!^ MORE
Measuring lost sales enables your sales team to identify when and where they are falling short, so they are able quickly remedy any issues to the customer’s satisfaction. Businesses spend, on average, five times more money to acquire new customers, than they do to retain the ones they have. MORE
Introduction There are so many performance evaluation measures when it comes to. The post Decluttering the performance measures of classification models appeared first on Analytics Vidhya. This article was published as a part of the Data Science Blogathon. MORE
Introduction One of the most used matrices for measuring model performance is. The post A Measure of Bias and Variance – An Experiment appeared first on Analytics Vidhya. This article was published as a part of the Data Science Blogathon. MORE
Before even jumping into the measurements and calculations, it’s important to understand the scope. Are you measuring ROI gained from a data platform or a series of data initiatives themselves? When it comes to calculating the return on investment (ROI) of data science, machine learning, and AI projects, there’s a lot to unpack. Are you modifying a previously existing strategy for tackling ROI or creating one from scratch? Scaling AI Featured MORE
There are many factors that go into making an enterprise analytics and data science program a success. At IIA, the application of our Analytics Maturity Assessment methodology to hundreds of companies over the past several years has allowed us to identify some important and intriguing patterns. Here, I’ll walk through a few of the patterns IIA has identified that can appear counter-intuitive at first but make perfect sense upon reflection. Capability Without Awareness & Adoption = Failure!Many MORE
Allegro Funds, an Australian private equity firm, acquired Number One Shoes and Hannah’s retailers in 2017. With a network of 110 bricks and mortar stores across New Zealand and a combined market share of 30 per cent – the business is the perfect fit for Allegro, which specialises in investing in mid-market companies with transformation potential. MORE
Here is the type of data insurance companies use to measure a client’s potential risk and determine rates. Telematics is changing how insurance companies assess risk as it measures individual driver behavior rather than basing it on average group data. Insurers can more accurately measure risk and, if the odds are in their favor, consumers can benefit from lower insurance rates. MORE
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. It's elusive because brand strength is, at its core deeply qualitative and none of us measurement types can really see inside your hearts and draw charts of the evolution of what's in your heart over time. I love using this tool to measure " unaided brand recall." MORE
Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. I've developed the Digital Marketing & Measurement Model as a simple, structured, five step process to infuse this much needed thinking. MORE
Reuters) - California Uber Technologies Inc drivers on Thursday sued the ride-hailing company over in-app messages regarding an upcoming gig worker ballot measure that the drivers say violate a California law protecting their political rights. By Tina Bellon. MORE
AMSTERDAM (Reuters) - The Dutch government on Wednesday ordered a raft of new security regulations for telecommunications providers, including rules on equipment and software suppliers and a requirement that only people with background checks are allowed access to networks. MORE
Key performance measures help people evaluate actual performance against objectives, so they know what levers to pull to stay on track. The significance of having the ability to measure financial KPIs means businesses can get closer to customers. MORE
TOKYO (Reuters) - Japanese online fashion retailer Zozo Inc says the successor to its "Zozosuit" body-measuring suit has solved the flaws that sank its earlier version. By Sam Nussey. MORE
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales MORE
Customer satisfaction (CSAT) metrics are a powerful tool for businesses, but despite the way we talk about it, satisfaction isn’t something you can easily measure. Instead, we typically measure satisfaction by proxy, based on answers to more easily quantifiable questions – and though there are companies that do try to measure satisfaction directly, they’re less likely to be collecting actionable data. MORE
SEPTEMBER 11, 2020
This is why we are actively committed to measuring, controlling, and offsetting our environmental impact in an ambition to strike the right balance between growth and mitigating contributions to climate change. MORE
And how can you measure or improve employee engagement in your organization? How to Measure Employee Engagement. There are a few different ways to measure employee engagement, though each area has weaknesses: Direct surveys. MORE
If bureaucrats start to measure something, it won’t be long before they start to meddle in it. In data and analytics we all know the phrase, ‘you can’t manage what you don’t measure’. This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Can our businesses work better if we turn off and away from all our build up performance measures and indicators? MORE
The post Getting Started with Analytics: The Actionable and Measurable Way appeared first on Analytics Vidhya. ArticleVideos This article is the last in a series of four, where we mention some of the most discussed points to keep in mind. MORE
When it comes to achieving success in manufacturing, the industry is way beyond the idea that data matters. Manufacturers and the decision-makers that run them understand the value of data and are turning to BI strategies and manufacturing KPIs in times of uncertainty. MORE
It is important for companies that manage lots of products to evaluate how the impact of the disruptions, as well as the anticipated gradual recovery from its effects, should be applied to its measurement of inventory. By measuring stock on hand, over stock, under stock and dead stock regularly will help you be more in control of your inventory and supply products customers want. Many businesses are adjusting demand forecasting due to the effects of the pandemic. MORE
It’s the law of bad data — there’s always more of it.Traditional methods of measuring data quality are often time and resource-intensive, spanning several variables, from accuracy (a no-brainer) and completeness, to validity and timeliness (in data, there’s no such thing as being fashionably late). This article was first posted on Towards Data Science.One of our customers recently posed this question:“I would like to set up an OKR for ourselves [the data team] around data availability. MORE
I was just working on a client project where we have several complex measures that reference other measures. Sometimes it can be hard to keep all these dependencies in mind. As a feature, it would be great for Power BI Desktop to show these dependencies and navigate between them. I think there’s a lot of … Continue reading → Microsoft BI Platform MORE
The post Python Code Performance Measurement – Measure the right metric to optimize better! Beginner Python Technique blogathon Code Performance MeasurementArticleVideos This article was published as a part of the Data Science Blogathon. MORE
The author, engaged in measuring maturity – © Jennifer Thomas Photography – view full photo. In the thirteen years that have passed since the beginning of 2007, I have helped ten organisations to develop commercially-focused Data Strategies [1]. I last wrote about the process of creating a Data Strategy back in 2014 and – with the many changes that the field has seen since then – am overdue publishing an update, so watch this space. MORE
In our previous article , we gave an in-depth review on how to explain biases in data. The next step in our fairness journey is to dig into how to detect biased machine learning models. Tech Blog MORE
Understanding the reasons behind lost sales is critical to stopping the leak and increasing sales in the future. Performing a lost sales analysis is one of the best ways to identify where improvements to your sales strategy are needed. MORE
Competition in the consumer packaged goods (CPG) industry is fierce. Whether you are a CPG distributor, wholesaler or retailer, you are likely working to improve efficiencies, reduce costs from your supply chain and manage margins to squeeze as much profit as you can from every transaction. MORE
How does a business go about measuring employee engagement using its data then?The Employee engagement isn't a clearly defined term, and what it means will differ by who you ask. Forbes points out that employee engagement isn't the same as employee happiness. MORE
Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want. At Forrester’s Customer Experience North America virtual event on June 16–18, we have an entire track dedicated to meaningful measurement where we’ll explore how both CX professionals and marketers can up their measurement game across six dimensions. MORE
Measurement Related Topics Analytics Vidhya
JANUARY 16, 2021
The post Python Code Performance Measurement – Measure the right metric to optimize better! Beginner Python Technique blogathon Code Performance MeasurementArticleVideos This article was published as a part of the Data Science Blogathon.
Analytics Vidhya
DECEMBER 16, 2020
Introduction There are so many performance evaluation measures when it comes to. The post Decluttering the performance measures of classification models appeared first on Analytics Vidhya. This article was published as a part of the Data Science Blogathon.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Phocas
FEBRUARY 17, 2021
Understanding the reasons behind lost sales is critical to stopping the leak and increasing sales in the future. Performing a lost sales analysis is one of the best ways to identify where improvements to your sales strategy are needed.
Analytics Vidhya
FEBRUARY 11, 2021
The post Getting Started with Analytics: The Actionable and Measurable Way appeared first on Analytics Vidhya. ArticleVideos This article is the last in a series of four, where we mention some of the most discussed points to keep in mind.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Analytics Vidhya
DECEMBER 1, 2020
Introduction One of the most used matrices for measuring model performance is. The post A Measure of Bias and Variance – An Experiment appeared first on Analytics Vidhya. This article was published as a part of the Data Science Blogathon.
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Phocas
SEPTEMBER 9, 2020
Measuring lost sales enables your sales team to identify when and where they are falling short, so they are able quickly remedy any issues to the customer’s satisfaction. Businesses spend, on average, five times more money to acquire new customers, than they do to retain the ones they have.
Phocas
DECEMBER 8, 2020
Key performance measures help people evaluate actual performance against objectives, so they know what levers to pull to stay on track. The significance of having the ability to measure financial KPIs means businesses can get closer to customers.
DataFloq
AUGUST 19, 2020
How does a business go about measuring employee engagement using its data then?The Employee engagement isn't a clearly defined term, and what it means will differ by who you ask. Forbes points out that employee engagement isn't the same as employee happiness.
DataFloq
JULY 17, 2020
It’s the law of bad data — there’s always more of it.Traditional methods of measuring data quality are often time and resource-intensive, spanning several variables, from accuracy (a no-brainer) and completeness, to validity and timeliness (in data, there’s no such thing as being fashionably late). This article was first posted on Towards Data Science.One of our customers recently posed this question:“I would like to set up an OKR for ourselves [the data team] around data availability.
Advertisement
The company was making a shift to a SaaS (Software as a Service) model— which requires adopting new ways of thinking, changing organizational models, constantly measuring, and. Of course, growth isn’t the only important measure of company success. nearly every evaluated measure.
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Phocas
OCTOBER 19, 2020
When it comes to achieving success in manufacturing, the industry is way beyond the idea that data matters. Manufacturers and the decision-makers that run them understand the value of data and are turning to BI strategies and manufacturing KPIs in times of uncertainty.
DataFloq
AUGUST 21, 2020
Here is a look at the main points of Proposition 22, the ballot measure California voters will decide on Nov. By Tina Bellon.
Peter James Thomas
MARCH 9, 2020
The author, engaged in measuring maturity – © Jennifer Thomas Photography – view full photo. In the thirteen years that have passed since the beginning of 2007, I have helped ten organisations to develop commercially-focused Data Strategies [1]. I last wrote about the process of creating a Data Strategy back in 2014 and – with the many changes that the field has seen since then – am overdue publishing an update, so watch this space.
Corinium
OCTOBER 29, 2019
Corporate Learning CLO
DataFloq
NOVEMBER 11, 2020
AMSTERDAM (Reuters) - The Dutch government on Wednesday ordered a raft of new security regulations for telecommunications providers, including rules on equipment and software suppliers and a requirement that only people with background checks are allowed access to networks.
Phocas
OCTOBER 29, 2020
Competition in the consumer packaged goods (CPG) industry is fierce. Whether you are a CPG distributor, wholesaler or retailer, you are likely working to improve efficiencies, reduce costs from your supply chain and manage margins to squeeze as much profit as you can from every transaction.
Phocas
MARCH 31, 2019
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales
DataFloq
NOVEMBER 1, 2020
TOKYO (Reuters) - Japanese online fashion retailer Zozo Inc says the successor to its "Zozosuit" body-measuring suit has solved the flaws that sank its earlier version. By Sam Nussey.
Dataiku
OCTOBER 16, 2020
For designing machine learning (ML) models as well as for monitoring them in production, uncertainty estimation on predictions is a critical asset. It helps identify suspicious samples during model training in addition to detecting out-of-distribution samples at inference time. Featured Tech Blog
Dataiku
NOVEMBER 11, 2020
In our previous article , we gave an in-depth review on how to explain biases in data. The next step in our fairness journey is to dig into how to detect biased machine learning models. Tech Blog
DataFloq
OCTOBER 22, 2020
Reuters) - California Uber Technologies Inc drivers on Thursday sued the ride-hailing company over in-app messages regarding an upcoming gig worker ballot measure that the drivers say violate a California law protecting their political rights. By Tina Bellon.
Phocas
MAY 24, 2020
It is important for companies that manage lots of products to evaluate how the impact of the disruptions, as well as the anticipated gradual recovery from its effects, should be applied to its measurement of inventory. By measuring stock on hand, over stock, under stock and dead stock regularly will help you be more in control of your inventory and supply products customers want. Many businesses are adjusting demand forecasting due to the effects of the pandemic.
DataFloq
JUNE 10, 2020
There are many factors that go into making an enterprise analytics and data science program a success. At IIA, the application of our Analytics Maturity Assessment methodology to hundreds of companies over the past several years has allowed us to identify some important and intriguing patterns. Here, I’ll walk through a few of the patterns IIA has identified that can appear counter-intuitive at first but make perfect sense upon reflection. Capability Without Awareness & Adoption = Failure!Many
Smart Data Collective
DECEMBER 14, 2020
Customer satisfaction (CSAT) metrics are a powerful tool for businesses, but despite the way we talk about it, satisfaction isn’t something you can easily measure. Instead, we typically measure satisfaction by proxy, based on answers to more easily quantifiable questions – and though there are companies that do try to measure satisfaction directly, they’re less likely to be collecting actionable data.
Smart Data Collective
JULY 26, 2020
And how can you measure or improve employee engagement in your organization? How to Measure Employee Engagement. There are a few different ways to measure employee engagement, though each area has weaknesses: Direct surveys.
Forrester's Customer Insights
APRIL 21, 2020
Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want. At Forrester’s Customer Experience North America virtual event on June 16–18, we have an entire track dedicated to meaningful measurement where we’ll explore how both CX professionals and marketers can up their measurement game across six dimensions.
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online. The Top Secret Hidden Never To Be Reveled Come Hell Or High Water Key To Measuring Branding Campaigns: Answer this simple question: Why %&#$!^
Dataiku
SEPTEMBER 11, 2020
This is why we are actively committed to measuring, controlling, and offsetting our environmental impact in an ambition to strike the right balance between growth and mitigating contributions to climate change.
Smart Data Collective
OCTOBER 28, 2020
If you process data of any kind – even if you only collect email addresses – you need strong cybersecurity measures. Make sure you have the following cybersecurity measures in place. 4 Critical Cybersecurity Measures You Need appeared first on SmartData Collective.
Occam's Razor
SEPTEMBER 15, 2011
Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. I've developed the Digital Marketing & Measurement Model as a simple, structured, five step process to infuse this much needed thinking.
Occam's Razor
MAY 14, 2012
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. It's elusive because brand strength is, at its core deeply qualitative and none of us measurement types can really see inside your hearts and draw charts of the evolution of what's in your heart over time. I love using this tool to measure " unaided brand recall."
Phocas
NOVEMBER 28, 2019
Allegro Funds, an Australian private equity firm, acquired Number One Shoes and Hannah’s retailers in 2017. With a network of 110 bricks and mortar stores across New Zealand and a combined market share of 30 per cent – the business is the perfect fit for Allegro, which specialises in investing in mid-market companies with transformation potential.
Paul Turley
AUGUST 6, 2019
I was just working on a client project where we have several complex measures that reference other measures. Sometimes it can be hard to keep all these dependencies in mind. As a feature, it would be great for Power BI Desktop to show these dependencies and navigate between them. I think there’s a lot of … Continue reading → Microsoft BI Platform
Perficient Data & Analytics
OCTOBER 30, 2018
As a result, it’s imperative to measure the performance of mobile apps. Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app. I would love to hear the challenges or success you’re experiencing in measuring your mobile app performance.
Andrew White
JUNE 9, 2019
If bureaucrats start to measure something, it won’t be long before they start to meddle in it. In data and analytics we all know the phrase, ‘you can’t manage what you don’t measure’. This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Can our businesses work better if we turn off and away from all our build up performance measures and indicators?
Smart Data Collective
MARCH 27, 2020
Here is the type of data insurance companies use to measure a client’s potential risk and determine rates. Telematics is changing how insurance companies assess risk as it measures individual driver behavior rather than basing it on average group data. Insurers can more accurately measure risk and, if the odds are in their favor, consumers can benefit from lower insurance rates.
Occam's Razor
JULY 6, 2015
We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!) In an attention-fragmented world, you need great marketing and, if you are reading this blog you know this already, you need great measurement. If you have a gun to your head, choose Content + Measurement.
Dataiku
NOVEMBER 6, 2020
Before even jumping into the measurements and calculations, it’s important to understand the scope. Are you measuring ROI gained from a data platform or a series of data initiatives themselves? When it comes to calculating the return on investment (ROI) of data science, machine learning, and AI projects, there’s a lot to unpack. Are you modifying a previously existing strategy for tackling ROI or creating one from scratch? Scaling AI Featured
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