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mindset all stress the importance of measuring Outcomes. Hence my recommendation: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. This "picture" represents a typical website and measurement of it's success, what's the word I am looking for. But what do you do in terms of measuring complete success of your website? Above picture is how you measure that. MORE
We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!) In an attention-fragmented world, you need great marketing and, if you are reading this blog you know this already, you need great measurement. If you have a gun to your head, choose Content + Measurement. MORE
Here is a look at the main points of Proposition 22, the ballot measure California voters will decide on Nov. By Tina Bellon. MORE
As a result, it’s imperative to measure the performance of mobile apps. Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app. I would love to hear the challenges or success you’re experiencing in measuring your mobile app performance. MORE
In this article, we are going to discuss briefly on what is actually a DDoS attack, how it spreads across the distributed systems, what are the different types of DDoS, how to take the preventive measures and what are the best tools available in the market. MORE
I embrace the fact that it forces and challenges me to adapt which allows personal and professional growth, but I hate the disruption it causes to my “known,” especially when that “known” took me forever to figure out…such as healthcare quality measures! Meaningful Measures is in response to the fact that the healthcare industry was being required to report on countless measures, most of which were redundant and provided minimal value to providers or their patients. MORE
Focus on these four to take the true measure of your company. This ratio measures your company’s ability to meet short-term financial obligations by comparing your current assets against your current liabilities. Essentially, it’s a measure of your liquidity. A higher ratio indicates the company could struggle to repay its debts, but actual performance is measured by comparing the ratio against industry benchmarks. MORE
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online. The Top Secret Hidden Never To Be Reveled Come Hell Or High Water Key To Measuring Branding Campaigns: Answer this simple question: Why %&#$!^ MORE
Measuring lost sales enables your sales team to identify when and where they are falling short, so they are able quickly remedy any issues to the customer’s satisfaction. Businesses spend, on average, five times more money to acquire new customers, than they do to retain the ones they have. MORE
You need to know how many people visit your store now and what sort of audience you're acquiring. Foot traffic data is going to be invaluable to the success of your business. 2019 Oct Tutorials, Overviews Business Data Analytics Traffic MORE
Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Clearly defining your product and business goals, along with a robust analytics framework to measure product performance, will help you prioritize those critical metrics that determine its success — so you can stay laser-focused on what matters most. MORE
It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed. That post outlined the core issues faced in the quest of measuring Online Engagement. It also outlined a four step process you should follow when it comes to trying to measure engagement. Measuring Online Engagement: What Role Does Web Analytics Play? Engagement is a buzz word. MORE
There are many factors that go into making an enterprise analytics and data science program a success. At IIA, the application of our Analytics Maturity Assessment methodology to hundreds of companies over the past several years has allowed us to identify some important and intriguing patterns. Here, I’ll walk through a few of the patterns IIA has identified that can appear counter-intuitive at first but make perfect sense upon reflection. Capability Without Awareness & Adoption = Failure!Many MORE
Allegro Funds, an Australian private equity firm, acquired Number One Shoes and Hannah’s retailers in 2017. With a network of 110 bricks and mortar stores across New Zealand and a combined market share of 30 per cent – the business is the perfect fit for Allegro, which specialises in investing in mid-market companies with transformation potential. MORE
Here is the type of data insurance companies use to measure a client’s potential risk and determine rates. Telematics is changing how insurance companies assess risk as it measures individual driver behavior rather than basing it on average group data. Insurers can more accurately measure risk and, if the odds are in their favor, consumers can benefit from lower insurance rates. MORE
Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? If you do that, you are not just measuring the "one night stand quickie" what you are measuring is something more of value: Was there a second date? Measure that. MORE
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. It's elusive because brand strength is, at its core deeply qualitative and none of us measurement types can really see inside your hearts and draw charts of the evolution of what's in your heart over time. I love using this tool to measure " unaided brand recall." MORE
Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. I've developed the Digital Marketing & Measurement Model as a simple, structured, five step process to infuse this much needed thinking. MORE
AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research MORE
74 
This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). Measuring Incrementality: Controlled Experiments to the Rescue! MORE
Healthcare data analytics shows the way into transforming the level of patients' involvement in their health into a measurable value No more abstract patient engagement talks. MORE
BEIJING (Reuters) - China will take "all necessary measures" to protect its firms' legitimate interests, the Commerce Ministry said on Thursday, in response to the U.S. MORE
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales MORE
But while the cost and effort it takes to implement and maintain data environments can be pretty easily measured […]. The post Measuring the Value of Your Analytic Investments with the Alation Data Catalog appeared first on Alation. MORE
You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). What does Page Views measure? It kinda sorta measures consumption. And it measures not what happens inside a session (short-term incentive), but rather behavior across sessions (long-term incentive). MORE
Teradata CMO Martyn Etherington discusses how brands can build, measure, and maintain brand equity. He also explains why customer experience is critical to a brand's success MORE
78 
SEPTEMBER 11, 2020
This is why we are actively committed to measuring, controlling, and offsetting our environmental impact in an ambition to strike the right balance between growth and mitigating contributions to climate change. MORE
Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. Since you are what you measure, if you mess this up, you mess up what's good and what's bad and what's gloriously good. The See – Think – Do Framework: Measurement Strategy. MORE
And how can you measure or improve employee engagement in your organization? How to Measure Employee Engagement. There are a few different ways to measure employee engagement, though each area has weaknesses: Direct surveys. Experiment to see which tactics work best for your employees, and keep a close eye on your measurable results. The post How Can You Use Analytics to Measure Employee Engagement? MORE
If bureaucrats start to measure something, it won’t be long before they start to meddle in it. In data and analytics we all know the phrase, ‘you can’t manage what you don’t measure’. This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Can our businesses work better if we turn off and away from all our build up performance measures and indicators? MORE
It is important for companies that manage lots of products to evaluate how the impact of the disruptions, as well as the anticipated gradual recovery from its effects, should be applied to its measurement of inventory. MORE
It’s the law of bad data — there’s always more of it.Traditional methods of measuring data quality are often time and resource-intensive, spanning several variables, from accuracy (a no-brainer) and completeness, to validity and timeliness (in data, there’s no such thing as being fashionably late). This article was first posted on Towards Data Science.One of our customers recently posed this question:“I would like to set up an OKR for ourselves [the data team] around data availability. MORE
IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the value of an investment in IBM Watson Studio and Watson Knowledge Catalog MORE
I was just working on a client project where we have several complex measures that reference other measures. Sometimes it can be hard to keep all these dependencies in mind. As a feature, it would be great for Power BI Desktop to show these dependencies and navigate between them. I think there’s a lot of … Continue reading → Microsoft BI Platform MORE
This tutorial will define statistical bias in a machine learning model and demonstrate how to perform the test on synthetic data MORE
The author, engaged in measuring maturity – © Jennifer Thomas Photography – view full photo. In the thirteen years that have passed since the beginning of 2007, I have helped ten organisations to develop commercially-focused Data Strategies [1]. I last wrote about the process of creating a Data Strategy back in 2014 and – with the many changes that the field has seen since then – am overdue publishing an update, so watch this space. MORE
How does a business go about measuring employee engagement using its data then?The Employee engagement isn't a clearly defined term, and what it means will differ by who you ask. Forbes points out that employee engagement isn't the same as employee happiness. MORE
AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research MORE
68 Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want. MORE
There’s an expression: measure twice, cut once. Data modeling is the upfront “measuring tool” that helps organizations reduce time and avoid guesswork in a low-cost environment. The post Measure Twice, Cut Once: How the Right Data Modeling Tool Drives Business Value appeared first on erwin, Inc. The need for an effective data modeling tool is more significant than ever. MORE
Measurement Related Topics Phocas
SEPTEMBER 9, 2020
Measuring lost sales enables your sales team to identify when and where they are falling short, so they are able quickly remedy any issues to the customer’s satisfaction. Businesses spend, on average, five times more money to acquire new customers, than they do to retain the ones they have.
DataFloq
AUGUST 22, 2020
In this article, we are going to discuss briefly on what is actually a DDoS attack, how it spreads across the distributed systems, what are the different types of DDoS, how to take the preventive measures and what are the best tools available in the market.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DataFloq
AUGUST 19, 2020
How does a business go about measuring employee engagement using its data then?The Employee engagement isn't a clearly defined term, and what it means will differ by who you ask. Forbes points out that employee engagement isn't the same as employee happiness.
DataFloq
JULY 17, 2020
It’s the law of bad data — there’s always more of it.Traditional methods of measuring data quality are often time and resource-intensive, spanning several variables, from accuracy (a no-brainer) and completeness, to validity and timeliness (in data, there’s no such thing as being fashionably late). This article was first posted on Towards Data Science.One of our customers recently posed this question:“I would like to set up an OKR for ourselves [the data team] around data availability.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
DataFloq
AUGUST 21, 2020
Here is a look at the main points of Proposition 22, the ballot measure California voters will decide on Nov. By Tina Bellon.
Peter James Thomas
MARCH 9, 2020
The author, engaged in measuring maturity – © Jennifer Thomas Photography – view full photo. In the thirteen years that have passed since the beginning of 2007, I have helped ten organisations to develop commercially-focused Data Strategies [1]. I last wrote about the process of creating a Data Strategy back in 2014 and – with the many changes that the field has seen since then – am overdue publishing an update, so watch this space.
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Corinium
OCTOBER 29, 2019
Corporate Learning CLO
Phocas
MARCH 31, 2019
Here's the 7 metrics every sales manager must know and measure. Sales managers need to be savvy and strategic to get ahead. Job Role - Sales
Forrester's Customer Insights
APRIL 21, 2020
Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want.
DataFloq
JUNE 10, 2020
There are many factors that go into making an enterprise analytics and data science program a success. At IIA, the application of our Analytics Maturity Assessment methodology to hundreds of companies over the past several years has allowed us to identify some important and intriguing patterns. Here, I’ll walk through a few of the patterns IIA has identified that can appear counter-intuitive at first but make perfect sense upon reflection. Capability Without Awareness & Adoption = Failure!Many
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The company was making a shift to a SaaS (Software as a Service) model— which requires adopting new ways of thinking, changing organizational models, constantly measuring, and. Of course, growth isn’t the only important measure of company success. nearly every evaluated measure.
Dataiku
SEPTEMBER 11, 2020
This is why we are actively committed to measuring, controlling, and offsetting our environmental impact in an ambition to strike the right balance between growth and mitigating contributions to climate change.
|
Smart Data Collective
JULY 26, 2020
And how can you measure or improve employee engagement in your organization? How to Measure Employee Engagement. There are a few different ways to measure employee engagement, though each area has weaknesses: Direct surveys. Experiment to see which tactics work best for your employees, and keep a close eye on your measurable results. The post How Can You Use Analytics to Measure Employee Engagement?
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online. The Top Secret Hidden Never To Be Reveled Come Hell Or High Water Key To Measuring Branding Campaigns: Answer this simple question: Why %&#$!^
Phocas
NOVEMBER 28, 2019
Allegro Funds, an Australian private equity firm, acquired Number One Shoes and Hannah’s retailers in 2017. With a network of 110 bricks and mortar stores across New Zealand and a combined market share of 30 per cent – the business is the perfect fit for Allegro, which specialises in investing in mid-market companies with transformation potential.
Occam's Razor
SEPTEMBER 15, 2011
Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. I've developed the Digital Marketing & Measurement Model as a simple, structured, five step process to infuse this much needed thinking.
Paul Turley
AUGUST 6, 2019
I was just working on a client project where we have several complex measures that reference other measures. Sometimes it can be hard to keep all these dependencies in mind. As a feature, it would be great for Power BI Desktop to show these dependencies and navigate between them. I think there’s a lot of … Continue reading → Microsoft BI Platform
Smart Data Collective
MARCH 27, 2020
Here is the type of data insurance companies use to measure a client’s potential risk and determine rates. Telematics is changing how insurance companies assess risk as it measures individual driver behavior rather than basing it on average group data. Insurers can more accurately measure risk and, if the odds are in their favor, consumers can benefit from lower insurance rates.
Andrew White
JUNE 9, 2019
If bureaucrats start to measure something, it won’t be long before they start to meddle in it. In data and analytics we all know the phrase, ‘you can’t manage what you don’t measure’. This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Can our businesses work better if we turn off and away from all our build up performance measures and indicators?
Occam's Razor
MAY 14, 2012
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. It's elusive because brand strength is, at its core deeply qualitative and none of us measurement types can really see inside your hearts and draw charts of the evolution of what's in your heart over time. I love using this tool to measure " unaided brand recall."
Perficient Data & Analytics
OCTOBER 30, 2018
As a result, it’s imperative to measure the performance of mobile apps. Understanding user engagement, satisfaction, and app performance are critical to measuring the success of your mobile app. I would love to hear the challenges or success you’re experiencing in measuring your mobile app performance.
Occam's Razor
JULY 6, 2015
We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy. and measurement (soon after!) In an attention-fragmented world, you need great marketing and, if you are reading this blog you know this already, you need great measurement. If you have a gun to your head, choose Content + Measurement.
KDnuggets
DECEMBER 31, 2019
AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research
Mixpanel on Data
MAY 3, 2019
Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Clearly defining your product and business goals, along with a robust analytics framework to measure product performance, will help you prioritize those critical metrics that determine its success — so you can stay laser-focused on what matters most.
ScienceSoft
OCTOBER 21, 2016
Healthcare data analytics shows the way into transforming the level of patients' involvement in their health into a measurable value No more abstract patient engagement talks.
IBM Big Data Hub
JANUARY 30, 2019
IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the value of an investment in IBM Watson Studio and Watson Knowledge Catalog
DataCamp
MAY 5, 2020
This tutorial will define statistical bias in a machine learning model and demonstrate how to perform the test on synthetic data
KDnuggets
DECEMBER 30, 2019
AI scientist Francois Chollet proposes a better framework for measuring the intelligence of AI systems. 2019 Dec Opinions AI Francois Chollet Research
KDnuggets
OCTOBER 23, 2019
You need to know how many people visit your store now and what sort of audience you're acquiring. Foot traffic data is going to be invaluable to the success of your business. 2019 Oct Tutorials, Overviews Business Data Analytics Traffic
Perficient Data & Analytics
MAY 15, 2018
I embrace the fact that it forces and challenges me to adapt which allows personal and professional growth, but I hate the disruption it causes to my “known,” especially when that “known” took me forever to figure out…such as healthcare quality measures! Meaningful Measures is in response to the fact that the healthcare industry was being required to report on countless measures, most of which were redundant and provided minimal value to providers or their patients.
Occam's Razor
JULY 22, 2013
Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. Since you are what you measure, if you mess this up, you mess up what's good and what's bad and what's gloriously good. The See – Think – Do Framework: Measurement Strategy.
Alation
JANUARY 2, 2020
But while the cost and effort it takes to implement and maintain data environments can be pretty easily measured […]. The post Measuring the Value of Your Analytic Investments with the Alation Data Catalog appeared first on Alation.
Teradata
MAY 1, 2019
Teradata CMO Martyn Etherington discusses how brands can build, measure, and maintain brand equity. He also explains why customer experience is critical to a brand's success
Occam's Razor
SEPTEMBER 19, 2011
This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). Measuring Incrementality: Controlled Experiments to the Rescue!
Occam's Razor
MARCH 26, 2008
mindset all stress the importance of measuring Outcomes. Hence my recommendation: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. This "picture" represents a typical website and measurement of it's success, what's the word I am looking for. But what do you do in terms of measuring complete success of your website? Above picture is how you measure that.
erwin
JUNE 27, 2019
There’s an expression: measure twice, cut once. Data modeling is the upfront “measuring tool” that helps organizations reduce time and avoid guesswork in a low-cost environment. The post Measure Twice, Cut Once: How the Right Data Modeling Tool Drives Business Value appeared first on erwin, Inc. The need for an effective data modeling tool is more significant than ever.
Occam's Razor
JANUARY 21, 2009
Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? If you do that, you are not just measuring the "one night stand quickie" what you are measuring is something more of value: Was there a second date? Measure that.
Jet Global
OCTOBER 2, 2019
Focus on these four to take the true measure of your company. This ratio measures your company’s ability to meet short-term financial obligations by comparing your current assets against your current liabilities. Essentially, it’s a measure of your liquidity. A higher ratio indicates the company could struggle to repay its debts, but actual performance is measured by comparing the ratio against industry benchmarks.
Occam's Razor
JANUARY 29, 2008
It is not that measuring if "Visitors" / "Customers" itself is a ignoble goal. It is more that our execution efforts in measuring engagement are fatally flawed. That post outlined the core issues faced in the quest of measuring Online Engagement. It also outlined a four step process you should follow when it comes to trying to measure engagement. Measuring Online Engagement: What Role Does Web Analytics Play? Engagement is a buzz word.
Occam's Razor
APRIL 23, 2012
You know the drill: Measure. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? This metric has been in every tool since we started torturing web server logs to measure hits (!). What does Page Views measure? It kinda sorta measures consumption. And it measures not what happens inside a session (short-term incentive), but rather behavior across sessions (long-term incentive).
DataFloq
AUGUST 20, 2020
BEIJING (Reuters) - China will take "all necessary measures" to protect its firms' legitimate interests, the Commerce Ministry said on Thursday, in response to the U.S.
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