Remove Behavioral Analytics Remove Business Intelligence Remove Customer Analytics Remove Measurement
article thumbnail

Top five data integration objectives when you do M&A in Gaming / iGaming

BizAcuity

DAU (daily active users), MAU (monthly active users), and ARPU (average revenue per user) are simple KPIs that are easily measured using an analytics platform like Indicative. This knowledge helps ineffective marketing campaigns to build efficient customer relationships. . Enhances Player Retention. Enhances Player Retention.