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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 11: The Impact of COVID-19 on Consumer Packaged Goods Industry

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Therefore, together, from a supply-side perspective, it is becoming extremely difficult for CPG companies to forecast and plan. Also, Melita, planning, and forecasting, as I spoke about this earlier, is becoming a huge challenge. Retailers are asking for deliveries within one or one and a half days.